By Chris Carver | June 06 2019
Westminster City’s Commercial Waste Service provides business waste and recycling services within the Westminster area of London. Commercial Waste’s position as a revenue-earning part of the council has become increasingly important over the past few years, due to cuts in central funding to councils. When Commercial Waste first approached BabelQuest, its only online presence was a couple of pages on Westminster Council’s website. In order to compete with private companies trying to take work away from the council, it became clear that a new website was needed to maximise revenue and compete in a tough marketplace.
Once the website was live, the emphasis switched to creating an inbound marketing strategy and implementing HubSpot to support it. The core element of this was to create content.