Content plays a pivotal role across the flywheel, helping you to build meaningful relationships with the people your business needs to grow. But delivering quality content on a consistent basis is hard. How can we help?


Tired of content that doesn't work for you or contribute towards your goals?

Before we can meet your content requirements, we need to understand them. If content is a priority for you, exploring this thoroughly will be ours, asking the right questions and uncovering the answers we need to plan a solid strategy around your inbound goals and wider business objectives. No content for content's sake here.

Equipped with a commercial understanding of how we can make content work for you, we'll be in the best possible position to offer you our range of Content Services, from content strategy support, ongoing content creation, and content consultancy to a combination of all three — whatever you need to turn content from a never-ending headache to a valuable asset.

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Content strategy services

From day one of your Strategy Phase, our Content Strategists will work closely with you to understand how your business helps its customers, whom you’re trying to reach, and what content will bring that dynamic to life.

Liaise with our Content Writers, who’ll translate your stories, insights, and experience into content that cuts through the noise. Lean on our editorial process, which we’ve whittled into a dependable framework. Then distribute or use your new assets as part of an integrated inbound strategy with visible impacts and measurable ROI.

Depending on the nature of your campaign, we might recommend a strategy built around:

  • How-to guides
  • Editorial articles
  • Animated videos
  • Bite-sized social copy
  • An engaging email series
  • Industry white papers
  • Comprehensive pillar pages
  • Entertaining quizzes
  • Quick checklists
  • Compelling case studies
  • Informative product sheets
  • Helpful FAQ pages
  • ...and much more

Over the past year, Aaron has sourced and written numerous pieces of content for our various Lufthansa Group B2B target groups. With his positive and helpful manner, Aaron has been a pleasure to work with. He was very quick to understand our complex B2B offering as well as customers’ needs, and managed to provide relevant and engaging content from a simple brief.

Pia Maynard

Lufthansa Group

Translating your insights into content that performs

No one knows your business like you do. To create content that speaks in your voice and reflects your brand, our Content Writers have adopted an interview process designed to help them access the breadth of stories, insights, and experience across your organisation.

We don’t always need to speak with an expert, but when we do, we’ll be the first in line to book a meeting and dig into the topic with the people who know it best. So whether our Content Writers are interviewing you, your product specialists, a senior stakeholder, or your most valuable customers, they’re able to create content true to you and your brand.

Read More: 5 Ways to Create Better Blog Content

Cross-industry content expertise

Customer stories that illuminate how changing consumer behaviour is impacting market research. Long-form thought leadership expounding on the challenges faced by the logistics industry. Guides to making informed purchasing decisions within material handling. How-to articles for IT professionals managing secure infrastructure. 

Industry experience is important to our clients. It matters to us, too, so whichever industry you hail from, you can depend on our Content Writers to unpick the threads and get to the source of the real story reshaping your field or business area.

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A defined framework for content success

Every content strategy we produce is realised as a detailed content calendar outlining the next 90-120 days of activity.

Industry analysis ensures the content your calendar is recommending will give you the competitive edge. Keyword research carried out across a variety of free and paid tools gives your content the best possible chance of ranking organically. Most importantly, our Content Writers will translate these findings into suggested titles that balance your commercial objectives with the needs and expectations of your target audience, so you can be confident your content — and the marketing or sales activity it's supporting — is set up to succeed.

  • Know exactly who is writing what and when
  • Have a clear view of your quarterly content plan and how it all fits together
  • Enjoy complete visibility over the content production process and any deadlines
  • Receive drafts knowing they’ve come through an internal review process before they even reach your desk
  • Edit or feedback on drafts within pre-agreed timeframes to keep the wheels turning and the content coming
  • Receive everything you need to start promoting your content from the moment it goes live, so you and the rest of your business can benefit from it straight away

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A team you can trust

Today, Content sits as its own department. Our Head of Content, Dr Thomas Brown, works with our writers and strategists on a daily basis to review their drafts, support their personal development, and improve our content processes.

Look beyond the frameworks, content templates, and integrated technology we use to support our Content Services, and you’ll find a team of creative writers, journalist graduates, bloggers, and videographers with a love of language and storytelling that translates directly into the words they put on the page. Let us write yours for you.

 

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Thank you for your efforts yesterday. I think the team you’ve got together right now is very strong and very determined. We were very impressed with Lala and Alice and we went away so happy knowing that our content and our strategy is in safe hands. Mo Rassolli, Business Development Manager, TrendScout

To hear what other people we work with have said about us, see the HubSpot Partner Directory:

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Start generating leads that close

Whether you’re new to the inbound marketing methodology or you already have a strategy in place, we’re always on hand to talk.

LET'S TALK