About this process

  • Department: Content Services
  • Responsible: Content Writer
  • Accountable: Head of Content
  • Consult: Strategist
  • Inform: Delivery team
  • Date created: 08/08/2019
  • Date last updated: 13/03/2020

Lumen5 is a platform for creating videos (typically 30-45 seconds in length) to be posted on a variety of social media platforms (most notably LinkedIn). The videos are meant to pull out important information and facts from a piece of written content, such as an article, to give readers/viewers a taste of what the content is about.

Step 1 of the process

Launch the Lumen5 platform and sign-in using the username and password found in the passwords spreadsheet. 

Step 2 of the process

Click on “create video” in the top right-hand corner of the screen. From there you choose a video format depending on your social media preference (Facebook, Instagram, Twitter etc.). For the purpose of this process, we will be using the LinkedIn landscape format. Either ratio is fine to use, but videos tend to fit better in the 16:9 ratio.

Step 3 of the process

If your written piece of content has already been published, enter your article URL. Lumen5 will pull out the main sections of the article and auto-fit them into your video template. If you don’t have an article or want to start from scratch, click on ‘skip’ to the right of the screen and you can copy/paste your story content in the story box later.

Step 4 of the process

Choose a theme; any of them will work. The theme determines the transitions and appearance of the text.

Step 5 of the process

From here your story is uploaded and the Lumen5 platform will automatically pull out key information to place on the slides/scenes (only if you added your article URL in step 3) e.g. headings, sub-headings, quotes. You can change these as you please and play around with what information goes on which scenes. 

Step 6 of the process

To create a scene, click on the green plus (+) sign underneath the scenes where you can either create a brand new scene or a subscene. Subscenes can also be merged together - to do this, click on the small green arrow beneath the subscene you wish to merge. At any point in time should you wish to delete a scene, a small trash can icon can be found on the left side of each scene. There are also arrows to change the order of the scenes.

Step 7 of the process

Once you’ve figured out the information you want to place on each scene, you can change the text size, highlight parts of your text, or change the text position and alignment using the 3x3 table by clicking on the text in the scene itself. You can also click the “layout” option which allows you to set specific layouts for certain slides.

Step 8 of the process

Next, it’s time to pick the media (video, images) to go behind the text. Click on the “media” tab under the “story” tab on the left-hand side of the screen. From here you can search the library for videos and images that match the content of each scene. Be sure to untick marketplace and editorial, as we don’t have access to these stock footage.

Step 9 of the process

Once you’ve chosen the media, you can preview and change the length of time on each scene. You can have the background images pan up, down, left, right etc. It’s up to you to decide what works best. This can all be done by hovering over the scene - a small side menu will pop-up. In the “more options” tab, you can crop the images and trim the videos accordingly. 

Step 10 of the process

Click on the “music” tab to add a tune to your video. Make sure to choose an appropriate tune for your video. “Trust” and “Homeland” are good neutral options for starters. If you want, try typing in a keyword from your article and see what it comes up with e.g. ‘airport’ or ‘planet’.

Step 11 of the process

In the “style” tab, you can always change the black and green overall style of the video. You can change the font, font colour and background accent. And in the “format” tab, you can change it from landscape to portrait. Make sure the video resolution is at 1080p HD.

Step 12 of the process

Make sure to save your work and preview the video before publishing. Videos can be as short or as long as you like, however, 30-45sec videos are the most effective.

Step 13 of the process

Publish your video and download it to your computer. Now it’s ready to be posted on LinkedIn! 

Topics: Content Processes