About this process

  • Department: Content Services
  • Responsible: Content Writer
  • Accountable: Content Writer
  • Consult:
  • Inform:
  • Date created: 29/04/2019
  • Date last updated: 29/04/2019

Becoming a guest blogger can improve your personal identity as a content writer. By offering your skills, you’re not only building a rapport on a shared network platform, but you’re also showcasing your writing skills and knowledge to a wider audience. Becoming a guest blogger will help both parties increase traffic to their site too, if you agree to add a CTA or redirect to your own employer’s blog.

Step 1 of the process

Research marketing blogs that are actively seeking guest bloggers on their website.

Step 2 of the process

Read the terms and conditions carefully to judge if there’s certain time restraints or minimal articles to write per week/month. Remember, you don’t want this to substitute your current work, but act as personal development or spare time project.

Step 3 of the process

Most blogs actively searching for guest writers will provide an online form to fill out. If not, they could invite guest bloggers via an email. Failing both of these, you can contact them via their general email address or social media channels available from their ‘contact us’ page.

Step 4 of the process

Contact them introducing yourself, who you work for, and what you are seeking. Present them with a few URLs to your previously written blogs, and mention what you enjoy or have experience writing about e.g. SEO, social media, etc. It’s also good practise to include any articles you enjoy that they’ve written, or particularly like the style of. Finally, wrap up with any questions you may have, and be open to any questions they may have.

Step 5 of the process

After exchanging communications, agree to a schedule (if any) of when and what you’re going to write about. As a reminder, work around your current work schedule and log any time for guest blogging under ‘personal development’ project in Teamwork.




Topics: Content Processes