About this process

  • Department: Content Services
  • Responsible: Client Delivery
  • Accountable: Head of Content
  • Consult:
  • Inform:
  • Date created: 03/05/2018
  • Date last updated: 23/05/2019

LinkedIn is a great place to showcase and develop your personal. Its Pulse articles make it possible for you to write articles and post them to your LinkedIn page, so if you’re looking to build your personal brand, shout about our great company perks, or write on other topics of interest as part of your personal development, for example, you can.

If you’ve never published a LinkedIn Pulse article before, here’s how. 

Step 1 of the process

Log into your LinkedIn feed and click on ‘Write an article’, located below the ‘Start a post’ message box.

Step 2 of the process

You’re now on the article drafting page. Click into the ‘Headline’ box and write yours.

Step 3 of the process

Below your headline, click into the ‘Write here’ box; this is where your main body copy will sit. You can either type directly into here or draft your article elsewhere and paste it in. You will need to manually embolden any subheadings in this section using the formatting options.

Step 4 of the process

Add a feature photo to complement your article and capture readers’ attention. This can be either your own photo or a stock image. Unsplash, a royalty-free image resource, is a great place to start.

Step 5 of the process

Click the blue ‘Publish’ button in the top right-hand corner. Now it’s time to get promoting.

In a separate document, write a personalised caption for each social media site where you intend to share your article. Encourage your team to do the same when sharing your article for a wide range of responses and coverage. On LinkedIn, you want to receive as much engagement as you can within the first hour to appease their algorithm and see your post shared more widely in your contact’s newsfeeds.

Continue to share it regularly for maximum impact.

LinkedIn articles are a great way to build on your personal brand and share new ideas. As with any article, focus on providing value and educating readers—that’s the key to a successful post.

Topics: Client Delivery Processes