An article isn’t finished when it’s written. For the world to read it and revel in its awesomeness, it must be uploaded and published first. For this, we use HubSpot.
Uploading and publishing an article to HubSpot is a quick and easy process but it warrants a guide, especially if this is your first time, to make sure every step is correctly followed.
Step 1 of the process
In your client’s HubSpot portal, click the Marketing tab in the menu, scroll down to Website, then click on the Blog option that appears to the right.
Step 2 of the process
You should now be on the Blog page, where all your client’s articles are listed. To upload a new post, click ‘Create blog post’. This is an orange button in the top right-hand corner of the screen.
Step 3 of the process
HubSpot presents you with two options for creating a new blog post; we typically use Inline Edit Mode. This is the option on the right. Click it.
Step 4 of the process
You have now created a blank blog post template. Copy your text (the body of the article, not the title) and paste it in the blank space with the description ‘What are you writing about today?’
Step 5 of the process
Format the article.
Start by inserting a Read More line immediately after the first paragraph. This is the second-to-last icon on the toolbar.
Insert an image-based call to action at the end of the article. You can select an appropriate image-based CTA by clicking the last icon on the toolbar.
Insert text-based CTAs where appropriate across the article (without being spammy or overtly promotional). As a starting point, consider placing one after the introduction but before the first subheading.
If image or text-based CTAs have not yet been made, please liaise with the inbound marketer to have these created.
Ensure the headings are formatted as H2s, and any smaller subheadings as H3s. You can add or change header styles by clicking Style > Formats > Headings and selecting H2 or H3.
If you are using any images within the body of the article, these can be inserted by clicking Insert > Image and selecting the appropriate image. Once the image has appeared in the article, click it again to adjust its positioning, alt text, and size.
Step 6 of the process
Add an appropriate header image. These are usually added by clicking the space above the title where the header image will sit, but this step will depend on how the particular blog is built. Please consult with the inbound marketer or a colleague who has already worked in the blog before/helped to set it up.
Step 7 of the process
In the Blog menu, click Settings.
In the space for Blog title, add your article’s title.
This will autogenerate a URL in the Blog URL section below — edit the URL to make it short and concise, ideally keeping the primary keyword in there. Google doesn’t like long URLs.
Select an Author, add a Tag, paste your Meta description in the space provided and add a Campaign.
Where it invites you to upload a Featured Image, do so.
Step 8 of the process
An inbound marketer will be designated in Teamwork as the second pair of eyes. Send the draft to this individual for their feedback and proofreading.
If the inbound marketer feels unsure about the content from a strategic perspective, they can escalate this to the content strategist for their feedback. If they have a question about the writing itself, they can request that the head of content takes a look.
Step 9 of the process
In the Blog menu, click Publish or schedule. This provides you with the options to either publish the post now or schedule it to go live at a later date. Finally, click the grey button in the top right-hand corner of the page, which will say either Publish or Schedule.