The same piece of content can be written or produced a thousand different ways. Your ability to produce a clear, precise brief that communicates the key points you want the content to get across will determine how closely the content that’s eventually delivered matches your expectations.
Step 1 of the process
Where appropriate, the content strategist should review the client’s content calendar for key information about the piece of content in question.
The calendar can usually be found in the client’s Campaign Centre.
Step 2 of the process
The Content Strategist should open and create a copy of the Content Brief template.
Step 3 of the process
The Content Strategist should run the completed brief past a second pair of eyes, either the content writer attached to the account, the client lead, or someone else with working knowledge of the client.
Step 4 of the process
The Content Strategist should finalise the content brief in line with any feedback before issuing to the relevant writer.