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BabelQuest × HubSpot · GROW Europe

Your ABM plan for Planet IT

Built in HubSpot for BabelQuest · 12 November 2026

01What HubSpot found

Planet IT

Planet IT provides managed IT support, cyber security, Microsoft cloud services, hardware and professional services to SME and enterprise customers [TalkTalk Business].

The supplied domain planet.it is currently a coming-soon page; the matching public company site is planet-it.net [target domain; Planet IT site].

TalkTalk Business acquired Planet IT in March 2026 as part of its move from connectivity towards managed network services [TalkTalk Business; Computer Weekly].

Founders Gavin Jones and Sean Smith were reported to remain in leadership, while Planet IT advertised for a Senior Business Development Manager and other technical roles in 2026 [TalkTalk Business; Planet IT job advert; LinkedIn].

This creates a live need to align Planet IT's sales, marketing and CRM processes with the wider TalkTalk Business group [press].

BabelQuest

BabelQuest is an Elite HubSpot Solutions Partner selling CRM implementation, data migration, solutions architecture, onboarding, platform enablement, content experience and managed services [BabelQuest site].

It sells to organisations with complex HubSpot needs, including multi-team operations, fragmented systems, growth, new markets or weak platform adoption [BabelQuest site].

That is relevant to Planet IT because its acquisition by TalkTalk Business creates a public need to connect sales, marketing and service processes across a wider group [TalkTalk Business; press].

Why now

Planet IT was acquired by TalkTalk Business in March 2026, and the wider group announced a further ARO merger in August 2026 [TalkTalk Business; TheBusinessDesk].

Given the deal is stuck because a competitor is circling, use the integration window to offer a clear HubSpot account and buying-group plan before another partner does [deal property; press].

02Fit, unsoftened

Account Map
1 office found for Planet IT and modelled as a related company. Worth adding any missing ones by hand.
Buying-group coverage
25% of the buying group named. Economic Buyer: not yet mapped Champion Technical Evaluator: not yet mapped Procurement: not yet mapped Calculated live from the roles you named. The roles themselves are self-reported.
Segment fit
Good fit against the deal's enterprise ideal customer: Planet IT publicly serves SME and enterprise customers, and is now part of a larger managed-services group [deal property; TalkTalk Business]. The fit is not fully proven because Planet IT's own public site does not state its current buying criteria or HubSpot use [Planet IT site].
Edge fit
Brand alone is a weak edge here. Planet IT is in a post-acquisition integration and growth phase, so BabelQuest's HubSpot delivery and adoption capability is more likely to matter than brand recognition [deal property; TalkTalk Business; BabelQuest site].

03The plan

  1. Post-acquisition account map: Use HubSpot target accounts and buying roles to link Planet IT with TalkTalk Business, then find the missing economic buyer and procurement contacts. When: Week 1.
  2. Competitor displacement sequence: Use lists and sequences to send the champion a short integration plan and ask for access to the economic buyer. When: Weeks 2-4.
  3. Group-wide proof and reporting: Use workflows, ads audiences and ABM reporting to show how BabelQuest can improve hand-offs, adoption and visibility across the enlarged services group. When: Month 2.

Already armed on the deal: the native Competitor field and a battlecard workflow, armed on this record, because you said “A competitor's circling”.

Your next action: This week, send the known champion a one-page HubSpot integration plan for Planet IT and TalkTalk Business, with a direct request to introduce the economic buyer [deal property; TalkTalk Business].

How HubSpot got here