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BabelQuest × HubSpot · GROW Europe

Your ABM plan for Rightmove

Built in HubSpot for BabelQuest · 11 November 2026

01What HubSpot found

Rightmove

Rightmove is the UK’s largest property platform, connecting buyers, renters and property professionals. [Rightmove press centre]

Rightmove is investing in AI, data and product innovation, with 46 strategic AI initiatives in flight in H1 2026. [Rightmove H1 2026 results]

It announced new AI tools for property performance and call intelligence on 2 November 2026. [Rightmove press centre]

Rightmove said about 80% of targeted new roles were in technology, and its board approved a £60m investment plan for 2026–2028. [Rightmove H1 2026 results; Rightmove press centre]

BabelQuest

BabelQuest is a HubSpot consultancy and Elite HubSpot Solutions Partner. It provides onboarding, complex implementations, technical projects and ongoing support. [BabelQuest services page]

It works with businesses that need better CRM data, reporting, integrations, adoption or platform scale. [BabelQuest about page]

That is relevant to Rightmove’s investment in AI, data and new products, but no public source confirms Rightmove uses BabelQuest. [Rightmove press centre; BabelQuest site]

Why now

Rightmove announced new AI tools for property performance and call intelligence on 2 November 2026. [Rightmove press centre]

This gives a timely reason to reopen the quiet champion conversation around data, adoption and workflow support. The economic buyer is still missing, so the next step should add that role rather than rely on the champion alone. [deal properties]

02Fit, unsoftened

Account Map
3 offices found for Rightmove and modelled as related companies. Worth adding any missing ones by hand. [Rightmove contact page]
Buying-group coverage
50% of the buying group named. Economic Buyer Champion Technical Evaluator: not yet mapped Procurement: not yet mapped Calculated live from the roles you named. The roles themselves are self-reported.
Segment fit
Weak fit on the deal’s stated segment. The deal says midmarket, while Rightmove describes itself as the UK’s largest property platform and a listed FTSE 250 business. [deal properties; Rightmove press centre]
Edge fit
Possible fit, but not proven. Rightmove is investing in AI, data and product delivery, while BabelQuest sells HubSpot implementation, technical work, reporting and adoption support. The deal only records the edge as product, so its relevance is not yet specific. [Rightmove H1 2026 results; BabelQuest services page; deal properties]

03The plan

  1. AI workflow review: Use HubSpot target accounts, buying roles and a list of Rightmove technology, data and operations contacts; send a short note tied to the new AI tools and ask the champion to add the economic buyer. When: Week 1. [Rightmove press centre; deal properties]
  2. Champion re-engagement: Use a HubSpot sequence with one message on AI adoption and one practical workflow question, then create a task for a named follow-up owner. When: Weeks 2-4. [Rightmove press centre; deal properties]
  3. Buying group coverage: Use HubSpot workflows and ABM reporting to flag the missing economic buyer, track engagement by role and report whether the account is moving beyond the quiet champion. When: Month 2. [deal properties]

Already armed on the deal: a coverage-gap workflow watching for silence from any mapped role, because you said “Champion's gone quiet”.

Your next action: This week, send the champion a brief message about Rightmove’s 2 November AI tool launch and ask for an introduction to the economic buyer. [Rightmove press centre; deal properties]

How HubSpot got here