With more technology being available than ever before, the complexity of managing data and processes grows. And if you're like most organisations we work with (fast-growing or large and long-established), this has led you to probably juggling multiple systems, wrestling with data that doesn't quite line up, and watching your team spend countless hours on tasks that should be simpler. Sound familiar?
That's exactly why we're excited to dive into HubSpot's Operations Hub, a solution that's helping businesses handle these everyday challenges. Keep reading to hear about key features, use cases, and how to get onboarded.
The Famous Operations Struggle
One of the biggest pain points we’ve seen with new HubSpot clients is their struggle to keep data organised and easily accessible. As they scale, new processes and reports get tangled in a web of inconsistencies, which ultimately limits their business’ full potential.
When they first come to us, they tend to have:
- Disconnected data scattered across various apps and spreadsheets
- Manual, time-consuming processes that hinder your team's efficiency
- Data inconsistencies that lead to reporting errors and missed opportunities
These common problems thankfully have a straightforward solution that will ultimately revolutionise their business and unlock the scalability they need to surpass their goals: HubSpot’s Operations Hub.
What is HubSpot Operations Hub?
Operations Hub is a powerful suite of tools designed to streamline and automate your business operations within HubSpot.
It empowers your teams with:
- Improved integrations: Connect your favourite business apps to HubSpot and ensure data consistency across your tech stack.
- Robust data quality tools: Clean and standardise your data automatically, eliminating errors and improving reporting accuracy.
- Flexible business process automation: Automate complex tasks and workflows, freeing up your team's time for more strategic initiatives.
- Powerful data preparation tools: Curate and transform your data for insightful reporting and analysis.
Think of the Operations Hub as a strategic arm of your operations, allowing you to seamlessly integrate your processes, data, and tools while you scale your business.
Key Features of Operations Hub
We’ve covered what Operations Hub is, but what exactly does it do and how does that apply to your business?
To be honest, it does so much that we can’t quite fit it into one blog post. If you want a longer explanation, we encourage you to reach out to one of our expert team members here at BabelQuest.
But if you want a quick breakdown for right now, here are a few of our favourite features of Operations Hub:
- Data Sync:
- Bi-directional, real-time data synchronisation between HubSpot and 90+ popular business apps.
- Eliminates manual data imports/exports and ensures data consistency.
- Available for free with basic features; Operations Hub Starter unlocks advanced functionalities.
- Programmable Automation:
- Execute custom code within HubSpot workflows for advanced automation scenarios.
- Enrich data, automate renewals, create complex lead rotators, and more.
- Requires coding knowledge; consider partnering with a HubSpot Solutions Partner for assistance.
- Data Quality Automation:
- Automate data cleaning tasks like formatting property values, fixing dates, and standardising phone numbers.
- Ensures data accuracy and consistency across your HubSpot portal and integrated apps.
- Datasets:
- Curate data into reusable tables for simplified and consistent reporting.
- Empower business users to create reports without relying on technical expertise.
- Includes formula calculations for advanced reporting capabilities.
- Snowflake Data Share:
- Secure and seamless integration between HubSpot and Snowflake data platform.
- Enables advanced business intelligence and reporting by uniting data in a central warehouse.
These features have proven to be game changers for many of our clients, but they are only the jumping-off point. And that’s because Operations Hub can revolutionise your processes in ways beyond their features. Keep reading to learn more about how you can benefit from this powerful platform.
Simple Operations Hub Use Cases
- Automate data formatting tasks like capitalisation, email standardisation, and name correction. Read details here.
- Utilise Property Insights to identify properties with low fill rates. Read details here.
- Proactively identify and address data quality issues with data monitoring tools. Read details here.
Why Your Business Needs Operations Hub
If your business is struggling with any of the above-mentioned challenges, it’s safe to say you need Operations Hub. But just to give you a better breakdown, here are some of the key benefits of onboarding this powerful tool:
- Increased efficiency: Automate tasks, eliminate manual errors, and streamline processes to save time and resources.
- Improved data accuracy: Ensure data consistency across your tech stack and prevent costly mistakes caused by inaccurate data.
- Enhanced productivity: Free up your team's time from tedious data management tasks, allowing them to focus on strategic initiatives.
- Better reporting and insights: Gain a deeper understanding of your business performance with accurate and accessible data.
- Scalability: As your business grows, Operations Hub helps you maintain operational efficiency and data integrity.
Operations Hub is a powerful way to improve your processes, productivity, and data insights to not only reach, but surpass, your goals. But how do you go about implementing it?
Onboard Operations Hub with Accredited HubSpot Partners
As we’ve discussed, Operations Hub is all about making a small step to pave the way for colossal results for your organisation. But to kickstart that, many companies look to accredited HubSpot partners.
At BabelQuest, we have extensive knowledge and experience with onboarding Operations Hub for businesses across industries.
To unlock the full potential of HubSpot – and your organisation – simply take that first step by contacting us today.