Inbound Marketing and Sales Blog

To help you — no matter how short of time you are — we’ve put together this guide covering the best practices and tips you need to use HubSpot CRM like a sales pro.

Discover how to get content ideas that actually work, delivering on departmental and wider organisational objectives across sales, marketing, and service.

As marketers, we almost always create landing pages with forms located on the right-hand side of the page. This seems to make sense — but is it effective?

A good word in a prospect's ear counts for a lot. Discover how to improve customer service and get referrals — speeding up the sales process and growing revenue.

A few weeks ago, I was speaking with a prospect who wanted to improve the performance of her team’s content and its wider impact on the business.

The robots haven’t taken over just yet, but they are well on their way. How are sales chatbots transforming the sales process and where are the quick wins?

Your customers' happiness plays a huge role in generating revenue growth across sales and marketing. Discover how to improve customer satisfaction.

Read time: 5 minutes

Earlier this month I was talking to the owner of a marketing agency that has been in the industry for decades, who couldn't figure out why the inbound marketing he had built for his client (an IT managed service provider) wasn't working.

Read time: 5 minutes

In the same way that marketing feeds sales, your services should feed marketing, highlighting the growing importance of B2B customer service strategies. 

 Read time: 13 minutes

‘Buyers should not be asked to understand the salesperson’s solution and how it can help with their own goals. Instead, the salesperson should understand the buyer's goals and how their own solution can help achieve those goals.’ Mark Roberge, The Sales Acceleration Formula (read it if you haven’t already!)

There will always be scenarios when sales reps need additional support or guidance. When this occurs, deal strategy could be the winning solution.