Most marketing agencies will happily tell you all about marketing - how it works, what they can offer, and why you should buy their services.
But we think that these things are all of secondary importance.
Our approach is slightly different.
A Google search for ‘inbound marketing’ throws up almost 23 million results….so it is obviously ‘a thing’. But what kind of thing is it, and is it something you would want to talk about in polite company?
There are a vast array of businesses out there competing for buyer attention online. Everyone wants their site to be ranking first, and to have the biggest presence, but how many are considering how well they are doing with the next step?
How well are you paying attention to keeping the visitor interested after they hit the first page of your website?
Maybe you’ve heard of HubSpot User Groups (HUGs)? If you haven't, read on to find out what they are, why you should attend and learn about our very own HUG in Oxford.
Currently, over 150 HUGs meet worldwide to discuss the HubSpot platform and learn together.
The Oxford HUG is just one of only 13 groups in the UK, and we're proud to say that we were one of the first groups to set up in the country!
Leaving HubSpot is a big decision and if you feel like the platform isn’t working for you, there are options. However, before you make such a big decision, it’s important to know how these decisions will affect not just your website but also your business as a whole.
When was the last time you reviewed your marketing efforts as a whole?
Stay on message. Keep to your mantra. Say it ‘til it sticks.
Tone of voice - as it relates to written content - refers to the style of language used by a company or organisation in its communications.
Are you implementing an inbound marketing strategy, but struggling to come up with sufficient content ideas?
If someone asked you what your driving force as a marketer is, how would you answer? I’m guessing it’s not going to be creating an artistic masterpiece. No, you’re probably going to say creating leads to pass to sales.
That’s really what it all comes down to.
The recent State of Inbound report for 2016 backs this up - highlighting that the top priority for 74% of marketers is converting leads to customers.
So you’ve written your brand new blog (by the way - did you remember to align it to the inbound methodology and one of your buyer personas?) and it’s literally brimming with valuable, educational and remarkable content that your target audience is just going to love.
Great. You’ve done about 20% of the work needed for a successful blog. Now for the other 80%....
You will have no doubt heard of the Pareto Principle which personal development nuts like myself eulogise...