HubSpot CRM: Best Practices and Pro Tips [ + Free CRM Audit]

Posted by Izzy Witts on August 13 2018

To help you — no matter how short of time you are — we’ve put together this guide covering the best practices and tips you need to use HubSpot CRM like a sales pro.

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Topics: HubSpot

How to Get Content Ideas That Actually Work and Deliver on Your Goals

Posted by Tom Brown on August 09 2018

Discover how to get content ideas that actually work, delivering on departmental and wider organisational objectives across sales, marketing, and service.

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Topics: Content Creation

How to Increase Form Conversions: Left vs. Right Form Placement

Posted by Izzy Witts on July 31 2018

As marketers, we almost always create landing pages with forms located on the right-hand side of the page. This seems to make sense — but is it effective?

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Topics: Marketing Insights

How to Improve Customer Service and Get More Referrals

Posted by Alice Crick on July 23 2018

A good word in a prospect's ear counts for a lot. Discover how to improve customer service and get referrals — speeding up the sales process and growing revenue.

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Topics: Service

The Art of Business Storytelling: 9 Awesome Tips from Professional Novelists, Content Marketers and Storytellers

Posted by Tom Brown on July 18 2018

A few weeks ago, I was speaking with a prospect who wanted to improve the performance of her team’s content and its wider impact on the business.

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Topics: Inbound Marketing, Content Creation, Marketing Insights

Sales Chatbots: Where are the Wins?

Posted by Tom Brown on July 12 2018

The robots haven’t taken over just yet, but they are well on their way. How are sales chatbots transforming the sales process and where are the quick wins?

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Topics: Sales

How to Improve Customer Satisfaction and Generate More Business

Posted by Gem Latimer on July 05 2018

Your customers' happiness plays a huge role in generating revenue growth across sales and marketing. Discover how to improve customer satisfaction.

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Topics: Inbound Marketing

Is This Why Your B2B Marketing Strategy isn’t Performing?

Posted by Eric Murphy on June 25 2018

Read time: 5 minutes

 

Earlier this month I was talking to the owner of a marketing agency that has been in the industry for decades, who couldn't figure out why the inbound marketing he had built for his client (an IT managed service provider) wasn't working.

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Topics: Inbound Marketing

The Growing Importance of B2B Customer Service Strategies

Posted by Tom Brown on June 18 2018

Read time: 5 minutes

 

In the same way that marketing feeds sales, your services should feed marketing, highlighting the growing importance of B2B customer service strategies. 

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Topics: Business Growth

How a Desire to Understand His Customers Inspired a Salesperson to Complete All 20 HubSpot Academy Certifications

Posted by Chris Grant on June 18 2018

 Read time: 13 minutes

 

Buyers should not be asked to understand the salesperson’s solution and how it can help with their own goals. Instead, the salesperson should understand the buyer's goals and how their own solution can help achieve those goals.’ Mark Roberge, The Sales Acceleration Formula (read it if you haven’t already!)

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Topics: Marketing Insights

How Deal Strategy Will Help Your Sales Team to Close More Deals

Posted by Tom Brown on June 11 2018

There will always be scenarios when sales reps need additional support or guidance. When this occurs, deal strategy could be the winning solution.

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Topics: Sales

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