Read time: 8 minutes
When it comes to your content marketing strategy, you'll end up dedicating a lot of your time to creating, distributing and promoting content to your audiences. And, if you’re looking to increase the number of visitors to your website and have them convert into leads, this is exactly what you need to be doing.
We can’t just be producing content willy nilly, hoping that,
1. People will find you
2. They’ll like what you’ve written and...
3. That everything...
Choosing a CRM is a big decision. At its most basic, it is a decision about how to store and organise your company’s information.
The right choice can literally transform your business – resulting in a more motivated and productive workforce, increasing leads and customers, and tangibly helping your business to grow.
The wrong choice, on the other hand, can lead to the CRM not being used properly (or not being used at all). It can turn your Sales Director into a Sales...
UPDATE (August 2017): This work has just been awarded a HubSpot 2017 Impact Award for for Sales Enablement! Read on to see exactly what we did, and the results it achieved.
Ed Alun-Jones and Henry Hayes are the dynamic duo behind The Dealer. We met them as part of the FAB Accelerator programme in Oxford as they were completing their pilot scheme in Oxford.
BabelQuest implemented the HubSpot Growth Stack and delivered Sales Enablement services to help The Dealer App turn...
GDPR stands for the General Data Protection Regulation, and what it will mean (when it comes into force in May next year) is that everyone you market to must have given their consent.
GDPR is an EU law, and before you ask, it won’t be stopped by Brexit.
So you’ve written an epic blog……It’s more useful than a car in a bear chase. It’s more relevant than your mouth when you’re smoking a cigar. And it’s funnier than the bald guy out of Aqua.
All you need to do is publish it, and the sheer power of your genius will result in gazillions of reads, likes and shares, right?
Well…..maybe. But probably not.
The thing is, even for great content, you will need a content strategy for promoting and sharing it in as many places as...
Most companies make an effort keep their customers happy. It is pretty obvious that it makes good business sense to try and dissuade customers from describing you or your products using words that, as Simon and Garfunkel once alluded to, are less than polite:
“I hear words I never heard in the Bible
And I'm one step ahead of the shoe shine
Two steps away from the county line
Just trying to keep my customers satisfied.”
Simon and Garfunkel
These days though, customer...
Most marketing agencies will happily tell you all about marketing - how it works, what they can offer, and why you should buy their services.
But we think that these things are all of secondary importance.
Our approach is slightly different.
A Google search for ‘inbound marketing’ throws up almost 23 million results….so it is obviously ‘a thing’. But what kind of thing is it, and is it something you would want to talk about in polite company?
Maybe you’ve heard of HubSpot User Groups (HUGs)? If you haven't, read on to find out what they are, why you should attend and learn about our very own HUG in Oxford.
Currently, over 150 HUGs meet worldwide to discuss the HubSpot platform and learn together.
The Oxford HUG is just one of only 13 groups in the UK, and we're proud to say that we were one of the first groups to set up in the country!
If someone asked you what your driving force as a marketer is, how would you answer? I’m guessing it’s not going to be creating an artistic masterpiece. No, you’re probably going to say creating leads to pass to sales.
That’s really what it all comes down to.
The recent State of Inbound report for 2016 backs this up - highlighting that the top priority for 74% of marketers is converting leads to customers.
