GDPR stands for the General Data Protection Regulation, and what it will mean (when it comes into force in May next year) is that everyone you market to must have given their consent.
GDPR is an EU law, and before you ask, it won’t be stopped by Brexit.
So you’ve written an epic blog……It’s more useful than a car in a bear chase. It’s more relevant than your mouth when you’re smoking a cigar. And it’s funnier than the bald guy out of Aqua.
All you need to do is publish it, and the sheer power of your genius will result in gazillions of reads, likes and shares, right?
Well…..maybe. But probably not.
The thing is, even for great content, you will need a strategy for promoting and sharing it in as many places as possible....
Most companies make an effort keep their customers happy. It is pretty obvious that it makes good business sense to try and dissuade customers from describing you or your products using words that, as Simon and Garfunkel once alluded to, are less than polite:
“I hear words I never heard in the Bible
And I'm one step ahead of the shoe shine
Two steps away from the county line
Just trying to keep my customers satisfied.”
Simon and Garfunkel
These days though, customer...
Most marketing agencies will happily tell you all about marketing - how it works, what they can offer, and why you should buy their services.
But we think that these things are all of secondary importance.
Our approach is slightly different.
A Google search for ‘inbound marketing’ throws up almost 23 million results….so it is obviously ‘a thing’. But what kind of thing is it, and is it something you would want to talk about in polite company?
Maybe you’ve heard of HubSpot User Groups (HUGs)? If you haven't, read on to find out what they are, why you should attend and learn about our very own HUG in Oxford.
Currently, over 150 HUGs meet worldwide to discuss the HubSpot platform and learn together.
The Oxford HUG is just one of only 13 groups in the UK, and we're proud to say that we were one of the first groups to set up in the country!
When was the last time you reviewed your marketing efforts as a whole?
Stay on message. Keep to your mantra. Say it ‘til it sticks.
If someone asked you what your driving force as a marketer is, how would you answer? I’m guessing it’s not going to be creating an artistic masterpiece. No, you’re probably going to say creating leads to pass to sales.
That’s really what it all comes down to.
The recent State of Inbound report for 2016 backs this up - highlighting that the top priority for 74% of marketers is converting leads to customers.
If you ask your sales team what they need, they'll say 'leads'. That sounds pretty simple - give more leads to your sales team, get more customers out, right?
According to research, there are more than 25 million cars on the road in the UK. That figure probably doesn’t surprise you; you will struggle to walk down any road in a modern country without seeing an obnoxious motor vehicle. Just think about how many once-beautiful cities and towns are now dotted with hideous multi-storey car parks.