Inbound Marketing and Sales Blog

Read time: 5 minutes

In the same way that marketing feeds sales, your services should be feeding marketing, highlighting the growing importance of customer service for B2B. 

 Read time: 13 minutes

‘Buyers should not be asked to understand the salesperson’s solution and how it can help with their own goals. Instead, the salesperson should understand the buyer's goals and how their own solution can help achieve those goals.’ Mark Roberge, The Sales Acceleration Formula (read it if you haven’t already!)

Read time: 4 minutes

There will always be scenarios when sales reps need additional support or guidance. When this occurs, deal strategy could be the winning solution.

Read time: 7 minutes

Today, your existing customers are one of your biggest opportunities for business growth. But building strong customer relationships at scale can be a challenge, especially at enterprise level.

Read time: 6 minutes

Many organisations are seeing a significant return on marketing investments (ROMI) but for others this is still a pipe dream. Where exactly are they going wrong?

Read time: 5 minutes

Before you board the HubSpot train, there’s one question you might not have asked yourself yet. Should you buy direct through HubSpot or through a partner agency?

Read time: N/A (kick back with a coffee and watch!)

Pushing a sales conversation too soon can ruin your chances of closing a deal. Nurture your contacts after they have converted to move them towards a conversation when they are ready.

Read time: 9 minutes

It’s easy to forget that our own view isn’t the only way of looking at things. For me, one such moment came when I was showing Eleni, our new Client Relationship Manager, around HubSpot last week.

Read time: video (kick back and watch)

Leads that close. As three words go, they're small, and on their own they don't carry much weight, but put them together and you have several things.

Read time: 4 minutes

An inability to communicate your business' value and why your customers should buy from you could be seriously limiting your ability to generate leads that close.

Read time: 11 minutes

Marketing isn’t journalism, but we could still learn a thing or two about the editorial process from the industry that has perfected it.