Implementing a new platform is a journey that can be full of pitfalls, and few are more difficult to navigate than adoption.

Through helping hundreds of companies with HubSpot, we've developed a six-step framework to ensure you're maximising the chance of successful HubSpot adoption at every stage of your journey.

The guide takes you through our UNLOCK adoption framework:

Understand the barriers

• Learn about the different types of barriers; capability, opportunity and motivation, and how to anticipate and overcome them.

Needs assessment

• Navigate your way through gathering your HubSpot requirements in a way that sets you up for adoption success.

Listen

• Discover the most constructive ways to listen to your users and gather feedback so they feel heard, without it derailing your HubSpot implementation.

Outcome

• Get ideas for how you can get your users excited about HubSpot at the point that the scope is complete.

Create

• Find out how to nail-down adoption at the most critical point: the go-live.

Knowledge

• Discover how to foster HubSpot adoption ongoing, after the go-live - and the adoption metrics you should be measuring.