Using content that is relevant to your prospects to draw them in, rather than pushing out messages hoping something will work.
That's Inbound Marketing.
When prospects hit your site, provide them with useful information to help them to research their problems and answer their questions. In doing so, you're building trust and starting the communications that will form the foundations of a customer relationship.
Similarly, Inbound Sales prioritises the buyer’s needs over the seller’s. It is the process of focusing on individual buyers and their personal needs, frustrations and goals. Inbound salespeople serve as translators between the generic information available online and the unique needs of the buyer.