Downloads

• Covering all the core areas of an effective inbound marketing strategy to help you generate leads that actually close into business
• Evaluate any missing elements in your current inbound marketing activities
• Get ideas for improving ROI by generating more leads that close
• Get a fresh perspective on the relationship between inbound marketing and lead generation

• Learn how to identify your target buyers and the journey they're taking
• Discover everything you need to set up and implement an inbound marketing strategy for your business
• Define your core marketing and sales activities that will help you to reach your goals

• Identify what's working and what's not in your inbound strategy
• Streamline the handover process between marketing and sales
• Identify warning signals
• Make full use of your HubSpot portal

• Identify the strengths in your marketing activities
• Diagnose your company's marketing shortcomings and troubleshoot them
• Discover the next steps to take for marketing activities that could be working harder for you

• Scale sales prospecting of website visitors with email automation
• Enable better sales conversations with activity-based workflows
• Drive qualified demand to sales with conversational marketing
• Answer customer FAQs with conversational marketing
• Create a scalable advocacy program with feedback

• 11 steps to go through to ensure you are optimising your website conversions
• Expert guidance on identifying optimisation opportunities
• Get ideas for different types of premium content

• Help your team start creating content that actually delivers on its goals
• Understand why content matters in 2019
• Learn everything you need to set up and implement a content strategy for your business
• Discover how to use content across sales, marketing, and services to generate revenue and grow better

• Use this spreadsheet template to guide you through all the research stages to win a top spot in the SERPs and boost traffic for your chosen topic
• Complete your keyword research
• Audit your current topic content
• Set up your pillar page and plan out each section

• Organise all your content resources in one document
• Share with the company to use as part of the sales process
• Identify what pieces of content you want to keep for further promotion

• The challenges of creating content in-house or using freelancers
• How to use the expertise of your inbound agency for content
• Five ways an agency can help you to create better content

• Define your goals
• Use positioning and tone of voice
• Build a process to generate ideas
• Manage the production process

• All the steps you should follow to organise and analyse data to produce valuable insights
• Solve the data puzzle
• Learn to collect meaningful data
• Find tips for managing data integrations
• Discover what data means and what to do with these insights
• Explore how to use data to drive growth

Gem takes you through creating her recommended go-to reports for your data hygiene dashboard, including:

• Unsubscribes
• Bounces
• No contact owner
• No subscription type
• Contact created compared to last year
• And much more

Take a look at our mini guide to managing your data. This 3- Step guide includes:

• Find out what data your business needs 
• Setting up the foundations to manage data efficiently for everyone in the business
• How to collect the correct data from campaigns

• Put your customer records in reach of everyone who needs them
• Transform business performance, enhance customer relationships and drive revenue growth
• Broaching the subject of a new CRM
• Why your choice of CRM should be driven by your sales team
• Creating a business case for a new CRM
• How to prepare for the technical migration
• Onboarding and user adoption

• Identify the business requirements that matter when scoping your new CRM 
• Spot potential roadblocks and challenges in implementing a new CRM before they occur, minimising risk
• Pinpoint the issues with your current CRM so you can find a fit-for-purpose CRM

• Approaching your user permissions and team structure
• Knowing your data inside out to keep it clean and useful
• Staying on top of changes to stay in control
• Remaining up to date with product updates and knowing how to ask for help

• Aligning people and process -find out what you need to consider when building your HubSpot processes and defining the roles your colleagues play with HubSpot, now and ongoing
• The technical stuff - your onboarding partner will ask for certain things when they set up your Portal, so in this section we list out what you'll need to provide so you've got a head-start and can speed up the process

• Help your team improve sales productivity, win more deals and close more revenue
• Discover ideas for aligning your sales team with marketing
• Follow an inbound sales template that puts your prospects first
• Learn how to improve your sales process
• Learn how to sell more and close repeatable, scalable revenue, month on month

• Discover how integrations can transform business operations and provide a 360-degree view of your customer data
• Manage your integrations across HubSpot
• Find out the best technical questions to ask prior to implementation
• Build a business case for new integrations and get buy-in
• Explore the possibilities with HubSpot integrations

• What exactly ABM is and how it can benefit your business
• The challenges you will have to conquer in your ABM strategy
• Which tools you can use to help
• A step-by-step approach to a powerful start with ABM

• 12-point checklist to building your chatbot
• Covering everything from objective setting, targeting, data requirements and more
• Learn how to ensure your chatbot helps you, and your website visitors, decreasing admin for you and your team