Behind the Hub
Take a look inside the HubSpot platform with our team of experts.
Unboxing HubSpot.
With the Behind the Hub video series, we're asking our experts to walk through HubSpot tools that either solve a particular challenge, or show us the features that don't get the airtime they deserve.
Check out the upcoming episodes, catch up on the latest editions or register for updates to get alerted when we publish something new.
Got an idea for a new episode? Get in touch!
The 2024 Sales Landscape
2024 is just around the corner and sales are in one of two places - either gearing up for the last quarter of the financial year or diving headfirst into a new one. But what exactly should they focus on? What should they watch out for? And where does HubSpot fit into the picture? In this episode of "Behind The Hub," we're joined by Dan Tyre, an expert in the field and a HubSpot OG. Together, we're exploring: - What the sales landscape in 2024 looks like. - The future of AI and how it affects the sales team. - Up-and-coming sales trends. - Practices that sales teams might want to ditch
Catch up on all the Behind the Hub episodes
The 2024 Sales Landscape
2024 is just around the corner and sales are in one of two places - either gearing up for the last quarter of the financial year or diving headfirst into a new one. But what exactly should they focus on? What should they watch out for? And where does HubSpot fit into the picture? In this episode of "Behind The Hub," we're joined by Dan Tyre, an expert in the field and a HubSpot OG. Together, we're exploring: - What the sales landscape in 2024 looks like. - The future of AI and how it affects the sales team. - Up-and-coming sales trends. - Practices that sales teams might want to ditch
How HubSpot Can Make You a Better Leader
Now, more than ever, effective leadership requires a strategic, data-led approach to decision-making. That's why in this "Behind The Hub" episode we explore how HubSpot, a powerful unified platform, can empower leaders to enhance board reporting, articulate their department's narrative, and facilitate informed decision-making at the highest level.
HubSpot Ads Tool
Discover how to create winning ad campaigns on Facebook, LinkedIn, and Google Ads, whether you're a seasoned pro or a marketing newbie. Learn to optimise your ROI by tracking key metrics, segment your audience for laser-focused targeting, seamlessly integrate CRM data with advertising insights, and enjoy an easy-to-use platform that empowers marketers of all skill levels.
Automation 101
You can automate an email. You can automate entire business processes. The things you can do with workflows in HubSpot knows no bounds, and the capabilities of the platform are being constantly updated. But it can be difficult to know where to start, and what pitfalls to avoid… is there such a thing as too much? (Note: yes, there is) In this Behind the Hub session, Gem will share the eight foundational rules everyone should follow for successful use of HubSpot automation from getting started through to finishing touches, troubleshooting and regular reviews.
HubSpot Subscriptions Tool
HubSpot’s subscriptions tool, where Mia will explain the initial set-up, setting the opt-in status for existing contacts, using subscriptions in forms and what you can (and can’t) do with the subscriptions landing page. By the end of this episode, you’ll be managing your marketing subscriptions with the expertise of a seasoned pro!
Battle of the B2B platforms: Where should you build your website?
Hear from the CMS heavyweights who have designed, developed and managed websites on all the big hitters - WordPress, HubSpot CMS, Umbraco, Joomla, Kentico and more. How do you distinguish between them? What about the headless platforms? SaaS website providers? How do the platforms perform when you consider user friendliness, speed of adoption, security, support, CRM connectivity? Which platforms are future-proofed to support the website requirements of the tomorrow?
Data - Insight - Action - Outcome: An AI training methodology
AI learns patterns and makes predictions. How do you control what your AI tools learn? Data, Insights, Actions and Outcomes. If we can teach the AI the outcomes you want, based on the activities you do, inspired by the insight you get from the wonderful pile of clean, true, segmented and carefully targeted data you've built, then you've got a magical future-performance-prediction-engine. Let's start with the end in mind and look at how to get yourself AI-ready. In this Behind the Hub, train your tools with practical tips which align with our Data-Insight-Action-Outcome methodology.
Behind the Hub: Tips for HubSpot Admins + Q&A
The HubSpot admin, or the person that looks after your portal, is often under-recognised (or missing from the business altogether). These responsibilities might have once sat within the marketing team, sales ops, or just defaulted to whoever could spare the time for them. Today it’s a role in itself. In this episode of Behind the Hub, our head of success and HubSpot admin OG will talk you through the key foundations for the role before opening the floor to any questions you might have around the challenges you’re facing as the company’s resident HubSpot go-to.
Behind the Hub: HubSpot’s Website Grader with Justyna Wegner (Part Two)
In this episode of Behind the Hub, we’re back with Justyna for part two of her jargon-free run-through of HubSpot’s Website Grader tool. Part one focused on performance metrics, and how to fix the errors in HubSpot. This episode looks at SEO metrics, and what you need to know as your website’s key administrator. Find out how to control the crawlers, how AI can help enhance your SEO efforts, what to consider if you’re using content plugins, and the four key things you need to think about when it comes to descriptive link text.
Behind the Hub: The Building Blocks of HubSpot CMS with Luke Summerfield
In this episode of Behind the Hub, we caught up with Luke Summerfield, HubSpot’s director of product strategy (and the guy that knows everything about websites), to chat all about the building blocks of a modern CMS platform and integrations with CRM systems. His discussion with CMS Consultant Vaughn Armstrong takes them on a journey through time from the very first websites they worked on to the sleek, serverless, personalised, revenue-generating machines made possible by HubSpot CMS today and the opportunities AI may offer now and in the future.
Behind the Hub: HubSpot's Email Tool
HubSpot's email tool has many capabilities, but until you know where to look they can often be overlooked. Join Mia and take a look at all areas of the tool and how this tool could help you.
Behind the Hub: HubSpot's Social Media Tool Works
Ever wondered how HubSpot's social media tool works? Does it have all the features you need or will it give you the insights you are looking for? Dive Behind the Hub to take a look
Behind the Hub: HubSpot's AI Content Assistant, and how we're using it at BabelQuest
This Behind the Hub episode addresses a particularly hot topic...HubSpot's AI capability. You might have seen online discussions debating its use or heard people talk about the changes it's made to their ability to work more efficiently, but do you understand how to use the tools and how you can embed them in your day-to-day? In this episode (available live for past and present customers), Gem will explain what HubSpot's AI Content Assistant is, lift the lid on how we're using it at BabelQuest and give a demo of all of HubSpot's AI capabilities.
Behind the Hub: HubSpot’s Website Grader with Justyna Wegner (Part One)
In part one of this Behind the Hub episode, our resident SEO expert Justyna explores HubSpot’s website grader tool (free for anyone, even if you’re not on HubSpot). She’ll run through the metrics that the report will show you and tell you exactly what you need to do to fix them. This jargon-free episode will leave marketers and developers alike feeling confident and ready to tackle whatever the website grader throws up - and showcases the power of HubSpot in helping to love your website.
Behind the Hub: Data Hygiene, and building a data dashboard.
This Behind the Hub needs little introduction, apart from to say that if someone asks you to pull a report from HubSpot and you answer 'I can, but I'm not sure the data is right.', then you need to join us for this session. Our Head of Success and HubSpot data expert Gem Rugg-Gunn takes you on a data-hygiene journey, exploring the five essential features inside HubSpot which will turn you into a data-management pro. This includes building a data dashboard, managing duplicates, Ops hub tools, setting user controls and automatically managing marketing contacts.
Behind the Hub: Unlock the Full Potential of Target Accounts
In this Behind the Hub episode, HubSpot Platform Consultant Chris Grant gives a demo of HubSpot's 'Target Accounts' tool, and shares how you should set it up to unlock it's full potential.
Behind the Hub: Conversion Optimisation in HubSpot
Conversions aren't for everyone anymore. We're gating less and giving away more. But conversion optimisation isn't dead. In fact, it's more important than ever to make sure that conversion points you DO have on your website are working as hard as they can. In this Behind the Hub session, Bridget Reid uncovers every trick in the book to optimise conversions in HubSpot. She'll walk you through each tool at your disposal to turn your clicks into contacts, and share the reports you'll need to avoid the conversion confusion.
Behind the Hub: A step-by-step journey to Building a HubSpot Adoption Dashboard
Chris takes you on a step-by-step journey to building a HubSpot adoption dashboard that works for the way your business uses the platform. You'll get insights into how to identify the reports you need on your dashboard based on your HubSpot setup. He’ll also provide a detailed tutorial on how to create the reports we recommend as standard.
Don't miss an episode
Subscribe to Behind the Hub
Get updates on new and upcoming episodes, plus links to watch the recordings.
