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Ready to unlock the potential of your HubSpot portal? Whether it's diving into our Beyond the Hub series, learning something new from a demo video uncovering new features during a product update webinar, we've got something that help you get more value from your platform.

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Latest episode

15 April, 2025

AI for the Real World: What Business Owners Actually Need to Know

Eric delves into the practicalities of AI adoption for businesses. He focuses on security, accountability and how the 'Agentic AI' approach can guide business leaders.

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15 April, 2025

AI for the Real World: What Business Owners Actually Need to Know

Eric delves into the practicalities of AI adoption for businesses. He focuses on security, accountability and how the 'Agentic AI' approach can guide business leaders.

04 March, 2025

Why Every Sales Leader Should Be Using AI in Their Teams

In this episode of Beyond the Hub, we explore how artificial intelligence is reshaping modern sales operations with Eric Murphy, Principal Consultant at BabelQuest. Drawing from his 20+ years of CRM expertise—spanning from legacy systems to today's intelligent platforms—Eric will be giving an unfiltered, practical perspective on AI's role in driving sales. Tune in to learn: * How AI can improve sales efficiency and effectiveness. * The specific ways HubSpot leverages AI for sales. * How sales leaders can use AI for coaching and development. * Eric's predictions for the future of AI in sales. * Practical tips for getting started with AI in your sales team. RSVP to watch live, or watch on demand at a time that suits you.

04 February, 2025

Decoding HubSpot's 2025 Marketing Report: Essential Lessons for Growth

Beyond the buzzwords, what does HubSpot's 2025 Marketing Report really tell us about where marketing is heading? Join us as we chat with Head of Marketing, Hollie Higa, to break down what HubSpot predicts to be the most significant shifts in consumer behaviour, technology, and marketing effectiveness. We'll translate the data into takeaways, and give our advice on how to adapt for 2025. Whether you're planning your marketing budget or refining your strategy, this episode is not to be missed.

17 January, 2025

How to Use HubSpot's Lead Scoring Tool to Identify your Best Leads Faster

Imagine your CRM overflowing with qualified leads, your sales team closing deals faster than ever, and your revenue soaring. It's possible, but not with outdated lead qualification tactics. Stop wasting time on leads that go nowhere and focus your attention on the most qualified leads, before your competitors get there first.

14 January, 2025

What EVERY HubSpot Admin Needs to Know for 2025

HubSpot's evolving FAST. Are you keeping up? Join us as we dive deep into the essential skills and strategies every HubSpot admin needs to master in 2025. From AI and automation to data management and documentation, we'll be interviewing our resident HubSpot Admin Expert so you can find out how to stay ahead of the curve.

01 January, 2025

How to Use LinkedIn Sales Nav and HubSpot

"Feeling overwhelmed by prospecting? Got the new Sales Nav but don't know how to get it talking to HubSpot? Thinking about investing in the tool but not sure if it's worth it? This 45-minute session will help to answer all your questions and give you the tools you need to make the most out of your tech stack and investment."

22 November, 2024

How to Use HubSpot's Breeze Intelligence to Unlock your Data

As a HubSpot user, you know the power of the platform to streamline your sales and marketing efforts. But are you fully tapping into the potential of HubSpot's newest AI-powered intelligence features?

05 November, 2024

How to Audit Your HubSpot Portal in 10 Steps

"It's time for a HubSpot audit! Whether you've inherited a messy portal or just need a quick tune-up, this episode is your guide to a DIY audit that anyone can achieve. In 10 simple steps, we'll cover everything from GDPR to dirty data to overall CRM health. You'll leave knowing how to uncover hidden problems, optimise performance, and ensure you're getting the most out of your HubSpot investment. Bookmark this episode and revisit it every 6 months for a quick and painless portal checkup!"

31 October, 2024

Boost Your HubSpot CRM Adoption with These Must-Have Apps

"Hear directly from the people who implement and create these game-changing apps. Chris Grant and Org Chart Hub Co-Founder Daniel Currin will share the apps they have seen have an impact on how teams engage with HubSpot. Learn how these tools enhance HubSpot adoption and get practical tips on how to implement them seamlessly into your workflow."

22 October, 2024

Beyond Content Creation: Doing More with HubSpot's Breeze AI

We speak to a lot of businesses about how they are using AI tools. The answer, for 99%: “we’re mostly using it to give us ideas for emails or blogs.” So, we found the perfect person to speak to from HubSpot whose job is centred around AI extensibility. Lucy Solaski, HubSpot Breeze Product Manager, talks to us about how businesses should start to maximise their use of AI in a smart way, and do more than just use it to give them ideas for content (which incidentally, Breeze does very well!)

08 October, 2024

HubSpot Admin’s Guide to Organising Data in HubSpot

Are you ready to dive into the world of HubSpot data? Hollie Higa sits down with Hannah Fisher, one of our Platform Consultants, to share the best-practice basics that all HubSpot admins need to know when it comes to keeping on top of your HubSpot data.

24 September, 2024

The 5 Biggest Updates From Inbound

Get ready for a deep dive into the future of HubSpot! In this episode of Beyond the Hub, Bridget Pyne sits down with Amy Brierley to break down the five most impactful announcements from Inbound. We'll go beyond the buzzwords and explore the real-world implications of these updates. Whether you're in sales, marketing, customer service, or leadership, this episode will help you understand how Inbound's latest innovations can transform your strategy and drive results.

10 September, 2024

6 Questions That Will Help Your Salespeople Set Goals

Tired of your sales team missing their targets? It's time to change all that with the power of goal-setting! Join us on Beyond the Hub as we chat with sales expert Nigel Dunand from Sandler Training. We'll uncover the Sandler secrets to setting goals that stick, and reveal the 6 game-changing questions that will transform how your team approaches their targets. In this episode, you'll discover: ➡️ Why most salespeople struggle with goals (and how to fix it) ➡️ The Sandler philosophy on goal-setting that gets RESULTS ➡️ How to create goals that actually motivate your team ➡️ The 6 essential questions to unlock your team's full potential

27 August, 2024

Tech Stack Tactics: What to Do With Your CRM During an Acquisition

In this BTH, Hollie talks to BabelQuest's Co-Founder and Principal Consultant Eric to get his advice on what business leaders need to be thinking about when it comes to managing their tech stacks during acquisitions. He'll answer questions like: What do business leaders need to be considering upfront? What impact do standard operating procedures and legal entities have on the tech stack architecture? How should the data aspect be handled? Where do the users fit in? What challenges are likely to arise during the transition? How long should a tech stack alignment project take? What do PE firms care about when it comes to the tech? This is the perfect opportunity for business leaders considering acquisitions in the next 12 months, or those already going through the process, to get insight from someone who has helped some of the largest businesses in the country manage their tech transition.

13 August, 2024

Breaking Through Business Growth Barriers w/ Paul Crowe

In this episode of 'Beyond the Hub,' we sit down with Paul Crowe, an experienced Sales Growth Consultant, to explore the world of business growth in 2024. Join us as we delve into: ➡️ The most pressing growth challenges businesses encounter today ➡️ Key focus areas to overcome these obstacles ➡️ Common mistakes that hinder growth and how to avoid them ➡️ Effective methods to get teams on board with necessary changes ➡️ The importance of agility and flexibility in driving business growth ➡️ And more! Whether you're a business leader struggling with growth or simply looking to stay ahead of the curve, this episode is packed with valuable advice and practical tips to help you break through your business growth barriers.

30 July, 2024

Building Out the Enablement Playbook w/ Maggie May

Listen in to Maggie May, a GTM Global Facilitator at HubSpot, as she helps us understand how to effectively train and empower teams, ensuring they have the tools and knowledge to succeed. We'll be diving into: ➡️ How HubSpot are leading the way for internal enablement. ➡️ How to replicate their enablement success in your own business. ➡️ How to make training fun. ➡️ Key strategies and challenges (including resistant employees). ➡️ Measuring the success of your program. And lots more!

16 July, 2024

A Play-By-Play of Sales Trends w/ Crevan O’Malley

Join us for a play-by-play analysis of the latest sales trends with HubSpot's VP of Sales, Crevan O'Malley! We'll dissect HubSpot's 2024 Sales Trends Report to see what still stands for the second half of the year, focusing on: ➡️ The current biggest challenge for sales teams and how to overcome it ➡️ Building trust with cautious buyers ➡️ Hybrid working and the future of working conditions ➡️ The best channels for leads and how this has changed ➡️ Where AI stands in the sales process ➡️ How to enable your teams successfully Don't miss this opportunity to gain valuable insights from a sales leader!

02 July, 2024

Why Creativity Matters Now More Than Ever w/ Marc Hans

Why does creativity matter now more than ever? 🧐 Join us on 'Beyond the Hub' as we chat with Marc Hans, Senior Professor at HubSpot, about the power of creativity and microcontent. We'll cover: ➡️ How HubSpot leverages creativity to stay ahead ➡️ The rise and impact of microcontent ➡️ Strategies for incorporating creativity into your marketing ➡️ Common pitfalls to avoid ➡️ The role of AI in content creation

11 June, 2024

A 10 Year Milestone: Secrets to Successful Partnerships

This episode of Beyond the Hub we're celebrating a 10-year partnership between BabelQuest and HubSpot. We dive into the secrets of successful partnerships, exploring: ➡️ The initial considerations for choosing a partnership model ➡️ Building a strong foundation for a long-lasting relationship ➡️ Creating a win-win situation through collaboration ➡️ Adapting to evolving marketing trends and customer needs ➡️ The future of partnerships in the industry

06 June, 2024

Training Workshop: Service Hub & Help Desk

HubSpot have made some incredible updates to Service Hub, and it's now perfect for businesses of ALL sizes. But with great power comes...a learning curve. Don't waste time figuring it out alone. In this exclusive, hands-on workshop, our platform consultants will take you straight into Service Hub. They'll show you everything from setting up your Help Desk to unlocking hidden features that'll skyrocket your customer satisfaction and grow revenue from your customer base.

30 April, 2024

Cutting Through the Social Noise w/ Gus Bhandal

Beyond the Hub episode where we chat with social media guru Gus Bhandal! He's helped BIG brands dominate social media, and now he's sharing his secrets with YOU!

16 April, 2024

Building a Learning Culture w/ Jorie Munroe

World Certification Week is coming (April 15th-19th)! Who better to learn from than Inbound Professor Jorie Munroe herself? Jorie will be joining us on the upcoming episode of Beyond the Hub to discuss: ➡️ Why investing in education is crucial for success ➡️ How businesses can get started ➡️ What certifications you should prioritise And more! Don't miss out, add it to your calendar now.

04 April, 2024

Content Hub Unveiled w/ Nicholas Holland

HubSpot just launched a game-changer: the Content Hub. In this episode of Beyond the Hub, we dive deep with Nicholas Holland, VP of Marketing Products at HubSpot, to understand: ➡️ What the Content Hub truly is and why it goes beyond a simple CMS and Marketing Hub combo. ➡️ The most exciting features and how they address the challenges faced by marketers today. ➡️ Why IT teams will love the Content Hub. ➡️ The future of AI in HubSpot and how it will continue to transform marketing. ➡️ Building a strong business case for the Content Hub. Join us as we unlock the potential of the Content Hub

27 March, 2024

HUG: HubSpot Tools to Ensure Successful CRM Adoption

So you understand the methodology and psychology around adoption, but what tools should you be using in your portal to drive it forwards? And more importantly, guarantee long-term success. We've got you covered in this hands-on HubSpot demonstration of our top reports, tools and features.

21 March, 2024

Training: HubSpot Prospecting Tools

Our experts will break down everything you need to know about prospecting. From the important stuff to focus on (and what to avoid!), to setting achievable goals and managing your performance effectively. Dive deep into the Prospecting Workspace where we will walk you through everything from setting it up to mastering its features. Learn how to navigate effortlessly, utilise its full potential, identify potential roadblocks for your reps, and empower them to stay on track.

05 March, 2024

Why Your Prospecting Strategy is Broken and What to do Instead w/ Eric Murphy

Whether you're a small business or an enterprise business, mastering prospecting is essential. However, navigating the do's and don'ts can be daunting. During this session, Eric will delve into: How to sidestep common pitfalls of prospecting Proven strategies for success Leveraging AI tools (not ChatGPT!) effectively Placing referrals at the forefront And much more!

20 February, 2024

How to Master Project Management w/ Rachel Hilsdon

Whether it's onboarding, marketing, or implementation, we all juggle projects, big or small, regardless of our job roles. Most of us would love these projects to be smooth sailing. But, let's face it, that's not always the reality. And that's where today’s Beyond The Hub episode steps in. We’ll be chatting with Rachel Hilsdon, a seasoned Project Manager, about how to make any project successful - and deal with any hurdles on the way

06 February, 2024

The Prospecting Workspace

In just 5 minutes you'll discover the key functionalities and tools available in the prospecting space so you can revolutionise your sales and business development experience. In one centralised hub you can manage your tasks, respond to leads, look at your schedules, and more.

16 January, 2024

Create a Winning Go-to-Market Strategy for 2024

Join us this week on 'Beyond The Hub' for a conversation with Nicholas Holland, the VP of Product and GM of HubSpot Marketing Hub. Together, we'll cover: � Critical considerations for a flawless product launch � Overcoming common challenges in Go-to-Market strategies � Unpacking the 'freemium' model and mastering the art of pricing � Discovering what can truly make or break your product launch Don't miss out! Register to get notified when we're live and join the conversation.

09 January, 2024

How to Manage Your Client Help Desk

Gain valuable tips, tricks, and how-tos, and get an exclusive look into how BabelQuest handles support for its contract customers. And, Gem will guide you through setting up a client portal, allowing your clients to effortlessly submit tickets and track their status!

05 December, 2023

The 2024 Sales Landscape with Dan Tyre

In this episode of "BeyondThe Hub," we're joined by Dan Tyre, an expert in the field and a HubSpot OG. Together, we're exploring what the sales landscape in 2024 looks like, the future of AI and how it affects the sales team, up-and-coming sales trends and practices that sales teams might want to ditch.

28 November, 2023

How HubSpot Can Make You a Better Leader with Becky Murphy

From understanding different personality types to recognised revenue, we delve into how HubSpot can be your ultimate ally in making informed decisions at the highest level.

07 November, 2023

HubSpot Ads Tool

Discover how to create winning ad campaigns on Facebook, LinkedIn, and Google Ads, whether you're a seasoned pro or a marketing newbie. Learn to optimise your ROI by tracking key metrics, segment your audience for laser-focused targeting, seamlessly integrate CRM data with advertising insights, and enjoy an easy-to-use platform that empowers marketers of all skill levels.

24 October, 2023

Automation 101

You can automate an email. You can automate entire business processes. The things you can do with workflows in HubSpot knows no bounds, and the capabilities of the platform are being constantly updated. But it can be difficult to know where to start, and what pitfalls to avoid… is there such a thing as too much?

17 October, 2023

HubSpot Subscriptions Tool

HubSpot’s subscriptions tool, where Mia will explain the initial set-up, setting the opt-in status for existing contacts, using subscriptions in forms and what you can (and can’t) do with the subscriptions landing page. By the end of this episode, you’ll be managing your marketing subscriptions with the expertise of a seasoned pro!

10 October, 2023

Battle of the B2B platforms: Where should you build your website?

Hear from the CMS heavyweights who have designed, developed and managed websites on all the big hitters - WordPress, HubSpot CMS, Umbraco, Joomla, Kentico and more. How do you distinguish between them? What about the headless platforms? SaaS website providers? How do the platforms perform when you consider user friendliness, speed of adoption, security, support, CRM connectivity? Which platforms are future-proofed to support the website requirements of the tomorrow?

03 October, 2023

Data - Insight - Action - Outcome: An AI training methodology

AI learns patterns and makes predictions. How do you control what your AI tools learn? Data, Insights, Actions and Outcomes.

15 August, 2023

Tips for HubSpot Admins + Q&A

The HubSpot admin, or the person that looks after your portal, is often under-recognised (or missing from the business altogether). These responsibilities might have once sat within the marketing team, sales ops, or just defaulted to whoever could spare the time for them.

08 August, 2023

HubSpot’s Website Grader with Justyna Wegner (Part Two)

In this episode of Beyond the Hub, we’re back with Justyna for part two of her jargon-free run-through of HubSpot’s Website Grader tool.

01 August, 2023

The Building Blocks of HubSpot CMS with Luke Summerfield

In this episode of Beyond the Hub, we caught up with Luke Summerfield, HubSpot’s director of product strategy (and the guy that knows everything about websites), to chat all about the building blocks of a modern CMS platform and integrations with CRM systems.

11 July, 2023

HubSpot's Email Tool

HubSpot's email tool has many capabilities, but until you know where to look they can often be overlooked.

11 July, 2023

HubSpot's Social Media Tool Works

Ever wondered how HubSpot's social media tool works? Does it have all the features you need or will it give you the insights you are looking for?

04 July, 2023

Behind the Hub: HubSpot's AI Content Assistant, and how we're using it at BabelQuest

This Behind the Hub episode addresses a particularly hot topic...HubSpot's AI capability. You might have seen online discussions debating its use or heard people talk about the changes it's made to their ability to work more efficiently, but do you understand how to use the tools and how you can embed them in your day-to-day?

27 June, 2023

HubSpot’s Website Grader with Justyna Wegner (Part One)

In part one of this Beyond the Hub episode, our resident SEO expert Justyna explores HubSpot’s website grader tool (free for anyone, even if you’re not on HubSpot). She’ll run through the metrics that the report will show you and tell you exactly what you need to do to fix them.

20 June, 2023

Data Hygiene, and building a data dashboard.

This Beyond the Hub needs little introduction, apart from to say that if someone asks you to pull a report from HubSpot and you answer 'I can, but I'm not sure the data is right.', then you need to join us for this session.

13 June, 2023

Unlock the Full Potential of Target Accounts

In this Beyond the Hub episode, HubSpot Platform Consultant Chris Grant gives a demo of HubSpot's 'Target Accounts' tool, and shares how you should set it up to unlock it's full potential.

01 June, 2023

Conversion Optimisation in HubSpot

Conversions aren't for everyone anymore. We're gating less and giving away more. But conversion optimisation isn't dead. In fact, it's more important than ever to make sure that conversion points you DO have on your website are working as hard as they can.

18 May, 2023

A step-by-step journey to Building a HubSpot Adoption Dashboard

Chris takes you on a step-by-step journey to building a HubSpot adoption dashboard that works for the way your business uses the platform.

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