AI isn’t the future of marketing - it’s already here, and it’s transforming the way teams create, collaborate, and convert.
HubSpot’s suite of AI tools is empowering marketers to deliver more with less. This means less time spent, fewer resources needed, and far less manual effort. Whether you’re a content creator, campaign strategist, or digital team lead, there are intelligent features ready to help you scale impact and prove ROI faster than ever.
Here’s a glimpse into how you can start using HubSpot’s AI today to win quick, tangible results, and where the real long-term value lies.
Quick Wins to Boost Marketing Performance
1. Instantly Repurpose Content with Content Remix
Need to refresh your campaign strategy? HubSpot’s Content Remix tool lets you take one piece of content and transform it into up to six new assets, including emails, social posts, ads, blogs, and more. It’s the perfect solution for keeping your channels fresh without burning out your team.
2. Automate Smarter with AI Workflows
The “Ask AI” functionality in workflows adds intelligent triggers and actions based on performance data. Think of it as setting up an optimisation engine that refines itself. Ask AI is ideal for boosting automation without losing the human touch.
3. Level Up Chatbots with Customer Agent
Old chatbot logic used to take days to build and maintain. With HubSpot’s AI-powered Customer Agent, setup is fast and intuitive. It learns from your knowledge base and grows smarter with every interaction, delivering better user experiences and fewer support tickets.
4. Expand Your Team with AI Agents
The Social Media Agent helps you draft posts and schedule content based on audience behaviour and performance data, while the Content Agent slashes blog creation time and boosts output, all without sacrificing quality.
One marketing manager even saw a 75% cut in blog production time and a 30% lift in organic traffic.
5. On-Demand Support with Copilot
From generating reports to drafting meta descriptions, Copilot is your all-in-one assistant. You can use simply prompts to ask it to analyse underperforming content, build a quick blog view summary, or even generate copy.
Long-Term Strategies to Build Smarter Campaigns
Once you’ve implemented the quick wins, HubSpot’s AI really begins to shine in long-term strategic use.
1. Automated Lead Nurturing
Set up smart automations to send personalised emails, content, and follow-ups based on user behaviour. You won’t need to lift a finger to build trust, nurture relationships, and move prospects through the funnel.
2. Data-Driven Targeting
HubSpot’s Breeze AI digs deep into your historical data to identify the leads most likely to convert. This includes analysing engagement patterns, behaviours, and demographics to help you target more precisely—and convert more confidently.
3. Frictionless Form Filling
Give your users a streamlined experience with Form Shortening,. in which AI pre-fills fields using known data. It’s a smart way to increase conversion rates while maintaining the quality of your contact records.
4. Intelligent Data Enrichment
Want deeper insights? Use HubSpot AI to enrich your contact lists with extra data like industry, job title, and company size. One important tip: use your credits wisely. Define your key data fields and build a governance plan to avoid waste.
Ready for More?
These use cases just scratch the surface of what’s possible with HubSpot’s AI.
The full AI-Powered Growth Guide walks you through a 90-day roadmap to transform your marketing, sales, and customer service with intelligent tools. From setting the right foundations to measuring success, it’s a must-read for any growth-focused team.
Download the AI-Powered Growth Guide now and unlock the full potential of HubSpot’s AI tools.
