When weighing up HubSpot Pro vs Enterprise, the real question is "what capabilities do you need from the platform?" Here's the lowdown on the two packages: their features, their costs, and which types of organisations will benefit from each.
It used to be that organisations considering a new sales or marketing system were forced to choose between power and ease of use. In our experience on our journey to becoming an Elite-tier HubSpot solutions partner, larger entities only expected to get around 80% of their requirements from leading platforms.
The introduction of HubSpot's 'Enterprise' packages (Marketing Hub, Sales Hub and Service Hub) changes this landscape. Now, ease-of-use meets advanced capabilities, offering scalability and control to those with complex needs. No longer do you have to spend on more expensive software or tie yourself to a custom CRM to meet your requirements.
Now that this option's on the table, you'll be asking, "is it right for me?" What type of organisations will benefit from HubSpot Enterprise, what are the costs, and which features can you get that aren't available in HubSpot Professional?
This article explains:
Is yours an enterprise organisation? What does this mean? Does this mean HubSpot Enterprise is only right for that kind of organisation?
You'll sometimes hear it said that HubSpot Enterprise is for enterprise-sized businesses, but actually that's a bit vague. It's hard to define 'enterprise-sized' because it's not a phrase with a clear definition.
Instead, size really isn't everything in this case. You could be operating a complex business with a low headcount. Though 'small', the complexity of your operations mean you need more flexibility in terms of supporting multiple divisions, product lines, geographical regions etc.
It's more useful to think about the level of complexity than size. Every business has unique demands on it, but the more you multiply them out, the more complex your demands are. If your company has independent functions but some overlap between them, HubSpot Enterprise features like content partitioning will help you streamline your CRM use and get control where it might otherwise have been absent.
As a company, you may also be looking at your infrastructure, particularly IT systems, as a place to enable your growth. The capabilities of the Enterprise hubs could empower you as you push to achieve this goal.
You might feel that it's previously been hard to differentiate between HubSpot packages apart from the numbers of contacts on offer. Enterprise may well make you think differently if you've been looking to answer that 'power versus usability' pain point in a multi-faceted organisation (or team).
Below is a breakdown of what you can find in Pro and what's available in Enterprise. Essentially, Enterprise will help you go further, giving you a more powerful CRM. It's also ready to handle that complexity we were talking about – equipped for multiple brands, teams, languages and so on.
If you're looking for details about what's brand-new to the Enterprise Hubs, find out more in this article.
The three Hubs available in Enterprise packages are Marketing, Sales and Service: click the links for information on each one.
Professional (AKA Starter Plus) Marketing Hub has tools to:
Enterprise (AKA Professional Plus) also has tools to:
Let's dig into some of the Enterprise-level features you could benefit from.
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Professional (AKA Starter Plus) Sales Hub has tools to:
Enterprise
Features available in Service Hub Professional are intended to:
Enterprise offers the ability to manage complex teams and brands through:
User roles: Assign different permissions for different functionality to different members of your team in HubSpot.
Calculated properties: This Enterprise only feature lets you do calculations (e.g. discounts, commissions) in HubSpot. You can also work out sum, average value and other operations in associated records.
Hierarchical teams: allows you to organise your HubSpot users according to team, region, brand or other segments.
Single sign-on: allows users to log into HubSpot with a single sign-on identity provider (e.g. Okta or OneLogin). You benefit from that provider's enhanced security plus the convenience of signing in with a single set of credentials across the many applications you use.
Slack integration: The popular remote working and internal communication tool integrates with HubSpot to let you do a number of actions (tasks, notifications, see/ share contacts) in Slack itself. This means you don't have to go back and forth between tools, for greater efficiency and less hassle.
Enterprise also offers webhooks, enabling you to pass information from HubSpot to other web apps in use by your team.
If you're looking to find out HubSpot Marketing Enterprise pricing, Sales Hub pricing or Service Hub pricing, here's a quick breakdown. You'll see a jump in price from Professional to Enterprise, but there is a very good reason.
At time of writing, monthly costs for the package alone are:
That price difference is based on the jump in capability. Enterprise accommodates for more contacts or paid users, depending on your package. Marketing leaps from 1,000 contacts (Professional) to 10,000 (Enterprise). Meanwhile Sales and Service both double the number of paid users accommodated: 5 in Professional and 10 in Enterprise.
Some increases are common to all Enterprise Hubs (i.e. Sales, Marketing or Enterprise), so you'll see the ability to handle 30 currencies in Professional and 200 in Enterprise. Another example is the two reporting dashboards in Professional, including 10 reports per dashboard. Enterprise gives you a big step up to 26 dashboards including 20 reports per dashboard.
Some Hubs have greater capabilities in certain related areas. For example, to help you track deals and predict future revenue, Sales offers you 15 deal pipelines in Professional and 50 in Enterprise. You could also use much greater segmentation with rules-based scoring criteria: Professional lets you create one scoring property, and in Enterprise it's 25.
Depending on your set-up — i.e. if you have a large number of contacts and the extra capabilities are worth it to you — it could even work out cheaper to plump for Enterprise.
OK, we may have misquoted Churchill here. Or was it F.D.R.? (Possibly Uncle Ben?) The point is, if you're the right kind of business, Enterprise Hubs could be worth getting excited about.
Despite the difference between HubSpot Marketing Enterprise pricing, Sales Hub pricing, Service Hub pricing and the Professional packages, we can really see the appeal of a CRM product that can accommodate organisational complexity – and there's plenty of demand for it too.
If you're still not sure which package is for you, by all means get in touch. We'll be happy to help you figure out your needs and explain what's involved in integration/migration.