Winning the AI Search Battle: Live HubSpot AEO Tactics & 5-Part AEO Strategy
On-demand
Immediate wins and long-term strategy
Dive in to a practical workshop session hosted by Aja Frost (Senior Director of Global Growth at HubSpot) and Carl Griffiths (Strategic Marketing & HubSpot Consultant at BabelQuest), designed exclusively for mid-to-senior marketers looking to future-proof their search visibility.
This session is broken into two distinct, high-impact halves to give you immediate execution and long-term clarity:
Part 1: The Long-Term Blueprint (The Strategy):Aja Frost reveals a 5-step framework for building a durable, scalable AEO strategy. You’ll learn how to shift your team from tracking keywords to building an authoritative brand consensus across the web.
Part 2: The Quick Wins (Live Demo): Carl Griffiths dives directly into HubSpot to show you how to leverage HubSpot’s latest AEO tools today. You’ll see a live walkthrough of how to turn raw customer data—like call transcripts—into AI-optimised, prompt-driven content that answer engines favour.
Your trainers
Aja Frost didn't just study the AEO shift — she saw it coming in late 2022 and pitched HubSpot leadership on a cross-functional initiative to get ahead of it. The result: HubSpot became the most visible CRM in LLM responses, with AI citations up 4,000%+ and AI-referred demand up 1,850%+. She's bringing that playbook to this session.
Carl Griffiths has been deep in HubSpot for years — not as a spectator, but as a consultant trusted by high-tech brands to build and manage their AEO strategies. He'll go live inside HubSpot to show you exactly how to use the latest AEO tools today, turning raw customer data like call transcripts into content that answer engines actually surface.
