The AI Engine Workshop · London · 14 October 2026

Stop experimenting.
Start deploying.

A hands-on afternoon for HubSpot teams, and for teams still deciding on HubSpot. Some sessions put you on the keyboard building live in HubSpot. Others hand you the frameworks, demos and roadmaps behind strategic AI deployment, whether you're scaling what you've already got or exploring what's possible. Every session leaves you with something to action on Monday morning, not a deck you'll never open.

■ Half-day, afternoon ■ WeWork, London ■ Free to attend · seats limited

Save my seat See the agenda

The running order

Agenda

Full session times and speakers to be confirmed.

13:20

// REGISTRATION

Join us at WeWork, 10 York Road

Grab a coffee, find a seat, and settle in before we get started.

13:30

// SESSION ONE / GEM RUGG-GUN

Hiding in Plain Sight: The AI Opportunities in Your Everyday Workflows

AI can feel enormous, with no obvious place to start. Gem Rugg-Gunn leads a practical audit of your portal, narrowing that down to the workflows in front of you. The opportunities are usually hiding in plain sight, buried in the processes you run every day.

Key takeaways:

Find your starting point: A framework for narrowing "AI could do anything" down to "AI should do this, here, first."
Map your workflows: Walk through your existing processes and flag where AI has a natural role to play, including the opportunities that are easy to miss.

14:20

// SESSION TWO / CHRIS GRANT

Beyond the Pilot : The AI Adoption Roadmap

You've spotted where AI can change how you work. Now you need people to actually use it. Most are interested, if a little sceptical, and different people need different things to get on board. Change management isn't a one-size-fits-all rollout, it's sequencing, timing and knowing which colleague needs convincing versus which one just needs permission to start. Chris Grant has spent years helping HubSpot's own community solve exactly this problem, and he's bringing that experience to this session.

Key takeaways:

Win over every personality: Practical tactics for bringing sceptics, early adopters and everyone in between along, without relying on a top-down mandate.
Spot the stall points: How to diagnose exactly where AI adoption breaks down, whether it's resistance, unclear ownership, or tools that don't fit how people already work.

15:00

// BREAK

Refreshments and networking

Food and drink, and a chance to talk to other sales, marketing, service and CRM leaders working on the same AI problems as you.

15:20

// BREAKOUT ROUND ONE

Choose your track

TRACK 01 / HOLLIE HIGA

The Nurture Agent: Personal Email at an Impossible Scale

The biggest shift in email marketing since personalisation tokens, and it's brand new. HubSpot's Nurture Agent rewrites every email for every contact, pulling context from their CRM record and public sources so each message reads like it was written just for them. See it rewrite real emails live, and learn how to plan a credit strategy before rolling it out at scale.

TRACK 02 / SEYI ALLISON

Locked and Loaded: AI Security and Governance

This session covers the governance layer most teams skip: permissions, the three separate switches for AI access, data use and model training, and the audit log and dashboard that show real usage. Deploy Breeze at scale without losing control of what's happening under the hood.

TRACK 03 / AMY BRIERLEY

The Forecast That Doesn't Lie: Smarter Pipeline Reviews

Every forecast looks confident until the quarter ends. This session covers how to use AI to sanity-check your pipeline, surfacing the deals that are actually on track versus the ones quietly stalling, so your next pipeline review is grounded in signal, not gut feel.

16:00

// SESSION THREE

To be confirmed

16:40

// BREAKOUT ROUND TWO

Choose your track

TRACK 01 / GEM RUGG-GUNN

Agent, Assistant or Automation? The Terms Everyone Uses, Nobody Defines

Everyone's talking about agents. Fewer people agree on what one actually is. This session cuts through the terminology, agent, assistant, automation, so you can tell what you're actually building or buying, and choose the right tool for the job instead of chasing whichever word is trending.

TRACK 02 / OLIVER DAWSON

Context Is King: Building the Knowledge Layer That AI Actually Needs

A knowledge base is only half the picture. The other half is context: who's asking, what segment they're in, even what country they're browsing from, and whether your AI is smart enough to respond differently. This session covers building a knowledge layer that goes beyond a folder of articles, and configuring agents to treat visitors differently based on the signals you already have, from CRM properties to real-time visitor context.

TRACK 03

The Clinic

Not every question fits neatly into a breakout. The Clinic is open format, bring whatever you're stuck on, a specific build, a portal problem, a use case you can't quite land, and work through it one-to-one with a BabelQuest consultant. Not on HubSpot yet? Bring your "can it do this?" questions too, this is a good place to find out. No fixed agenda, no set takeaways, just time with someone who can help you solve the thing you actually came here to solve.

17:20

// WHAT'S NEXT

Wrap up

A quick close to the day — key takeaways, what's next, and where to go if you want help putting any of it into practice.

This isn't a webinar

You don't just watch. You build.

Most AI events hand you inspiration and a slide deck. This one hands you specs, frameworks and - in the hands-on sessions - a keyboard. You'll leave with things running in HubSpot (a prompt library, an agent, a cleaned data foundation), and with the roadmaps and models to deploy the rest with your team.

// 01

Get inside the portal

Build against your real data and workflows in HubSpot, so what you make on the day is ready to use back at your desk. No portal yet? We'll set you up with a demo one so you can build alongside everyone else.

// 02

Build specs, not hype

Technical, step-by-step sessions led by practitioners. Prompts, agents, data foundations and deployment roadmaps you can action on Monday morning.

// 03

Pick your own path

Multiple build tracks running in parallel. Choose the ones that match your role and stack - marketing, sales, RevOps or service - and go deep.

A look at the last one

This is the kind of afternoon you're signing up for.

The agenda for October is still being finalised - but the format is proven. Here's what the last AI Engine looked like: full room, laptops open, real builds shipping. The same hands-on format returns in October with a fresh set of tracks.

Attendees building on laptops during the workshop — Fingers on keyboards - not slides

Practitioners working through a build — Choose your breakout sessions

The room during the workshop — A full room of HubSpot teams

Speaker presenting to audience — Half a day, start to shipped

// PROMPT LAB

High-output prompting

Precision inputs and context engineering - a reusable prompt library calibrated live against your own use cases.

// DATA CORE

The data foundation

CRM architecture and reporting that make AI reliable. Fix the foundations agents depend on before you scale them.

// AGENTS

Build a Breeze Agent

Stand up a working prospecting or customer agent in your portal - scoped, wired to your data and running by the end of the session.

// AEO

Get cited by AI

When AI answers a question in your market, make sure your brand is the name that comes up - across the channels the models actually read.

// ADOPTION

Make it stick

The change-management playbook for getting a team to actually use what you build - beyond the early adopters.

// THE CLINIC

Freestyle problem-solving

Bring the build you're stuck on. Work it through one-to-one with our architects until it runs.

October's tracks are being locked in now.

Register today and you'll be first to get the full agenda, speaker line-up and track choices the moment they're confirmed - plus priority on the limited seats.

Hold my place

Stop experimenting.
Start deploying.

Save your seat

Agenda

Join us at WeWork, 10 York Road

Hiding in Plain Sight: The AI Opportunities in Your Everyday Workflows

Beyond the Pilot : The AI Adoption Roadmap

Refreshments and networking

Choose your track

The Nurture Agent: Personal Email at an Impossible Scale

Locked and Loaded: AI Security and Governance

The Forecast That Doesn't Lie: Smarter Pipeline Reviews

To be confirmed

Choose your track

Agent, Assistant or Automation? The Terms Everyone Uses, Nobody Defines

Context Is King: Building the Knowledge Layer That AI Actually Needs

The Clinic

Wrap up

You don't just watch. You build.

Get inside the portal

Build specs, not hype

Pick your own path

This is the kind of afternoon you're signing up for.

High-output prompting

The data foundation

Build a Breeze Agent

Get cited by AI

Make it stick

Freestyle problem-solving

October's tracks are being locked in now.

Built for teams who'd rather build than watch.

Marketing

Sales

RevOps / CRM

Service

Claim one of the limited seats.

Save your seat

Event details