The AI Engine Workshop · London · 14 October 2026
Stop experimenting.
Start deploying.
A hands-on afternoon for HubSpot teams, and for teams still deciding on HubSpot. Some sessions put you on the keyboard building live in HubSpot. Others hand you the frameworks, demos and roadmaps behind strategic AI deployment, whether you're scaling what you've already got or exploring what's possible. Every session leaves you with something to action on Monday morning, not a deck you'll never open.
Registration
Save your seat
Limited places. Add your details and we'll hold you a spot and send the agenda the moment it's live.
Free to attend. No pitch. Just builds you can use.
This isn't a webinar
You don't just watch. You build.
Most AI events hand you inspiration and a slide deck. This one hands you specs, frameworks and - in the hands-on sessions - a keyboard. You'll leave with things running in HubSpot (a prompt library, an agent, a cleaned data foundation), and with the roadmaps and models to deploy the rest with your team.
Get inside the portal
Build against your real data and workflows in HubSpot, so what you make on the day is ready to use back at your desk. No portal yet? We'll set you up with a demo one so you can build alongside everyone else.
Build specs, not hype
Technical, step-by-step sessions led by practitioners. Prompts, agents, data foundations and deployment roadmaps you can action on Monday morning.
Pick your own path
Multiple build tracks running in parallel. Choose the ones that match your role and stack - marketing, sales, RevOps or service - and go deep.
A look at the last one
This is the kind of afternoon you're signing up for.
The agenda for October is still being finalised - but the format is proven. Here's what the last AI Engine looked like: full room, laptops open, real builds shipping. The same hands-on format returns in October with a fresh set of tracks.
High-output prompting
Precision inputs and context engineering - a reusable prompt library calibrated live against your own use cases.
The data foundation
CRM architecture and reporting that make AI reliable. Fix the foundations agents depend on before you scale them.
Build a Breeze Agent
Stand up a working prospecting or customer agent in your portal - scoped, wired to your data and running by the end of the session.
Get cited by AI
When AI answers a question in your market, make sure your brand is the name that comes up - across the channels the models actually read.
Make it stick
The change-management playbook for getting a team to actually use what you build - beyond the early adopters.
Freestyle problem-solving
Bring the build you're stuck on. Work it through one-to-one with our architects until it runs.
October's tracks are being locked in now.
Register today and you'll be first to get the full agenda, speaker line-up and track choices the moment they're confirmed - plus priority on the limited seats.
Who's in the room
Built for teams who'd rather build than watch.
Marketing, sales, RevOps and service - from managers to the C-suite. If you use HubSpot and you're done experimenting with AI, this is your afternoon.
Marketing
Content engines, campaign agents and AEO visibility.
Sales
Smart prospecting and agents that work your pipeline.
RevOps / CRM
Data foundations, architecture and reliable automation.
Service
Customer agents that resolve, not just deflect.
Register now
Claim one of the limited seats.
The last AI Engine filled the room. October is the same free, hands-on format - and places go fast. Add your details and we'll hold your seat.
- Priority on limited, free seats
- Full agenda & track choices as soon as they're live
- Come ready to build - leave with it running
Registration
Save your seat
Takes 30 seconds. We'll do the rest.
Free to attend. Food & refreshments included.
The essentials