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The AI Engine Workshop  ·  London  ·  14 October 2026

Stop experimenting.
Start deploying.

A hands-on afternoon for HubSpot teams, and for teams still deciding on HubSpot. Some sessions put you on the keyboard building live in HubSpot. Others hand you the frameworks, demos and roadmaps behind strategic AI deployment, whether you're scaling what you've already got or exploring what's possible. Every session leaves you with something to action on Monday morning, not a deck you'll never open.

Half-day, afternoon WeWork, London Free to attend · seats limited

Registration

Save your seat

Limited places. Add your details and we'll hold you a spot and send the agenda the moment it's live.

Free to attend. No pitch. Just builds you can use.


This isn't a webinar

You don't just watch. You build.

Most AI events hand you inspiration and a slide deck. This one hands you specs, frameworks and - in the hands-on sessions - a keyboard. You'll leave with things running in HubSpot (a prompt library, an agent, a cleaned data foundation), and with the roadmaps and models to deploy the rest with your team.

// 01

Get inside the portal

Build against your real data and workflows in HubSpot, so what you make on the day is ready to use back at your desk. No portal yet? We'll set you up with a demo one so you can build alongside everyone else.

// 02

Build specs, not hype

Technical, step-by-step sessions led by practitioners. Prompts, agents, data foundations and deployment roadmaps you can action on Monday morning.

// 03

Pick your own path

Multiple build tracks running in parallel. Choose the ones that match your role and stack - marketing, sales, RevOps or service - and go deep.

A look at the last one

This is the kind of afternoon you're signing up for.

The agenda for October is still being finalised - but the format is proven. Here's what the last AI Engine looked like: full room, laptops open, real builds shipping. The same hands-on format returns in October with a fresh set of tracks.

// PROMPT LAB

High-output prompting

Precision inputs and context engineering - a reusable prompt library calibrated live against your own use cases.

// DATA CORE

The data foundation

CRM architecture and reporting that make AI reliable. Fix the foundations agents depend on before you scale them.

// AGENTS

Build a Breeze Agent

Stand up a working prospecting or customer agent in your portal - scoped, wired to your data and running by the end of the session.

// AEO

Get cited by AI

When AI answers a question in your market, make sure your brand is the name that comes up - across the channels the models actually read.

// ADOPTION

Make it stick

The change-management playbook for getting a team to actually use what you build - beyond the early adopters.

// THE CLINIC

Freestyle problem-solving

Bring the build you're stuck on. Work it through one-to-one with our architects until it runs.

October's tracks are being locked in now.

Register today and you'll be first to get the full agenda, speaker line-up and track choices the moment they're confirmed - plus priority on the limited seats.

Who's in the room

Built for teams who'd rather build than watch.

Marketing, sales, RevOps and service - from managers to the C-suite. If you use HubSpot and you're done experimenting with AI, this is your afternoon.

Marketing

Content engines, campaign agents and AEO visibility.

Sales

Smart prospecting and agents that work your pipeline.

RevOps / CRM

Data foundations, architecture and reliable automation.

Service

Customer agents that resolve, not just deflect.

Register now

Claim one of the limited seats.

The last AI Engine filled the room. October is the same free, hands-on format - and places go fast. Add your details and we'll hold your seat.

  • Priority on limited, free seats
  • Full agenda & track choices as soon as they're live
  • Come ready to build - leave with it running

Registration

Save your seat

Takes 30 seconds. We'll do the rest.

Free to attend. Food & refreshments included.

The essentials

Event details

EventThe AI Engine Workshop
Date14 October 2026
TimeHalf-day, afternoon
LocationLondon
CostFree to attend · food & refreshments provided
BringA laptop and your HubSpot login or demo portal