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40% of UK Universities Are Currently In Financial Deficit

'Tackling the UK Higher Education Crisis' Exclusive Report

How a Unified Data Strategy Drives Success Across the Student Lifecycle

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This exclusive survey-led report (of 100 Higher Education leaders) provides comprehensive insights for higher education leaders navigating fragmented systems, financial strain, enrolment losses, and the complexities of CRM adoption, providing the roadmap for seamless student intake, retention, and alumni engagement. It offers a strategy to achieve a unified data approach that drives success across the student lifecycle.

WHAT'S INSIDE THE REPORT

A Roadmap for CRM Success

  • 61% of HE leaders have experienced at least one failed CRM implementation - discover how to ensure yours becomes a core part of your team's daily workflow.
  • Learn how the University of Leeds reduced decision-making time by 75% without increasing headcount.
  • Discover what the successful 39% of institutions do differently to drive true user adoption over simple technical onboarding.

Cross-Functional Strategy Insights

  • 70% of universities still lack a fully automated admissions platform - gain insights on the impact this has on staff morale and student intake.
  • Learn how to move from disconnected data silos to a "digital boardroom" where real-time insights drive strategic decisions.
  • Access the strategies to align marketing and admissions to eliminate the "internal roadblocks" that stall the student journey.

System Assessment

  • Only 27% of institutions follow up with every applicant lead - discover how to close the "invisible gaps" where prospects disappear.
  • 37% of HE leaders cite manual processes as their primary delay - learn how to identify these bottlenecks in your own institution.
  • Access a self-assessment framework to determine if your current tech stack is a strategic asset or a "tech snag" hindering growth.

Measuring Success and Data Utilisation

  • Only 4% of admissions teams have access to real-time attribution data discover the framework you need to join them.
  • Deep dive into the link between follow-up efficiency and the 40% of UK universities currently facing financial deficits.
  • How to use HubSpot to track conversion and efficiency across the entire student lifecycle, from initial inquiry to alumni engagement.

Download Your Exclusive Copy

We are trusted to transform Higher Education institutes with HubSpot. Higher Education Client Logos

 

"Excellent product knowledge and guidance all through our CRM project"

After talking to a few providers of HubSpot we settled on using BabelQuest as their enthusiasm for the product was clear to see. At every stage from initial concept, through workshop and design they have been such a key part of our project and provided ...

Jonathan Bushell
Head of IT

"Excellent system design and project management"

We worked with BabelQuest on an Enterprise environment for 20 schools within our group. Working directly with Eric, Gem and Chris. Excellent system design and project management throughout the entire process. Efficient team, excellent knowledge of ...

Liza Humphrey
Executive Director Global Admissions

"Quick, professional and incredibly helpful"

I've been working with Gem at BQ for almost a year now and with no hesitation, I can wholeheartedly recommend them as a project and business partner. Knowledgeable, hands-on, quick, efficient - are only few ways to describe how great they are. On top of ...

Sylwia van Nieuwkerk
CRM & Marketing Automation Manager

"Knowledgeable and Comprehensive support"

The team at Babblequest ( specifically Gem) are through and efficient with any request thrown there way. The needs of the individual business are always taken into account along with a strategic look at the bigger picture. Not only that they are a great ...

Liza Wrigley
Digital Marketing Analyst

"Fantastic Service!"

I've been working directly with Babelquest for a little over a year, and am always surprised by how quickly, and pleasantly my queries are resolved. Whilst I mainly speak with Gem (who is, as her name suggests, a gem!), everybody else at BQ that I have ...

Operations and Channel Development Specialist

"Great knowledge and customer service"

Within CEG, we have been working with Gem Latimer as our main consultant. She has brought a breadth of knowledge that has helped our business grow and expand, with her clear insights into how data should be represented, processed and cleaned-up.

Silvana K. Tafur Yasuda-Bakker
Director of Marketing, Demand Generatio

"Supportive and Knowledgeable"

Working with Gem from Babelquest has been great, she has an extensive knowledge of HubSpot and has provided solutions to all of our needs.

Ben Timney
Senior Director of Technology

"Supportive and Knowledgeable"

Working with Gem from Babelquest has been great, she has an extensive knowledge of HubSpot and has provided solutions to all of our needs.

Ben Timney
Senior Director of Technology and Partner Support
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By partnering with BabelQuest, the University of Leeds did more than just swap out their legacy system; they successfully established the foundation for agility, enabling the them to de-risk channel experimentation and rapidly iterate on its strategy, fundamentally transforming its recruitment capability to meet the demanding pace of the online learning market.

And DMU did more than just swap out their old CRM; they overhauled their marketing, empowered their staff, and set themselves up for scalable, data-driven growth.

If your team wastes hours on admin, your marketing leads fall into a void, or your systems can’t talk to each other - these transformation stories show that with the right partner and platform, there's a better way forward.

Talk to our specialist Education team
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