HubSpot Marketing: how to send smart content to lists of contacts

We needed to send a generic email to different lists of contacts with a different CTAs. Find out how we cut down time on creating and cloning emails by using Hubspot's Smart Content feature.

We wanted to send out job descriptions and our culture handbook to the candidates who apply for our open roles, with each job being different this obviously meant that the CTA to view the descriptions had to be different. 

To cut down on time when it came to creating duplicate emails and complicated workflows, we created a smart email. See the video demo below!


Mia-Jean Lee

Author: Mia-Jean Lee 

Digital Marketing Executive