A bit about me
Hi, I'm Mia-Jean, and I work as a digital marketing executive for BabelQuest. I have worked here since February 2022.
I started my marketing career in 2021 as a marketing assistant for a small food company in Scotland. It was here that I completed my digital marketing diploma and developed my knowledge and hands-on skills.
I have had experience in marketing previously whilst doing my events management HNC and running my small yoga business up until COVID. It was here that I gained a love and passion for marketing and then decided to make the jump into a career.
Since joining BabelQuest, I have gained more certifications, knowledge, and experience, and I look forward to the future with them.
In my spare time, I enjoy riding my horse, trail running, munro bagging, and snowboarding. If you lose me, chances are I'll be outside!
My Content
Mia-Jean Lee
How we: Used HubDB to Create Dynamic Meet the Team Pages
Mia-Jean Lee
Say Hello to: Mia-Jean Lee
Mia-Jean Lee
HubSpot Marketing: Create a split cohort test workflow for sending A/B testing emails
See how we created a split cohort test workflow to optimise A/B testing for email.
Mia-Jean Lee
HubSpot CMS: Created the 'Our Work' pages using HubDB
Ever wanted to pull through specific content from your website to display on one page? Find out how we utilise...
Mia-Jean Lee
HubSpot Marketing: Create a smart email to send different content to different lists of contacts
We needed to send a generic email to different lists of contacts with a different CTAs. Find out how we cut down...
Mia-Jean Lee
HubSpot Email: How to test smart modules in your emails with a split cohort workflow.
After one of our training sessions on smart content in emails one of our employees asked the good question of if...
Mia-Jean Lee
HubSpot Email: How to use our programmable 'Related Content' Module with smart content
You know how to create a programmable email module now, but do you know how use it with smart content to maximise...
Mia-Jean Lee
Four ways to instantly optimise your emails in HubSpot
Sending a constant flow of high performing emails is every marketer's dream. Take a look at our four tips on how...
Mia-Jean Lee
How We Doubled Our Knowledge Base Views in HubSpot
HubSpot's Knowledge Base is a fantastic platform to share quick ‘how-to’ articles with your audience, and with the...
Mia-Jean Lee
How to add a support form and start conversations with your viewers
Not a lot of feedback from your knowledge base users? You can use the support form functionality to give visitors...
Mia-Jean Lee
Behind the Hub: HubSpot's Social Media Tool Works
Ever wondered how HubSpot's social media tool works? Does it have all the features you need or will it give you...
Mia-Jean Lee
Behind the Hub: HubSpot's Email Tool
HubSpot's email tool has many capabilities, but until you know where to look they can often be overlooked. Join...
Mia-Jean Lee
HubSpot Knowledge Base: How to Unlock the Full Potential of Your Customer Service
Share your knowledge, showcase your expertise, and unlock the full potential of your customer service with the...
Mia-Jean Lee
HubSpot CMS: How we use our HubDB module to power our events page
Here's a Hack which shows you how HubSpot can handle event listings on your website. Find out how our events page...
Mia-Jean Lee
HubSpot Subscriptions Tool
HubSpot’s subscriptions tool, where Mia will explain the initial set-up, setting the opt-in status for existing...
Mia-Jean Lee
How to test smart modules in your emails.
After one of our training sessions on smart content in emails one of our employees asked the good question of if...
Mia-Jean Lee
Creating personalised landing pages
Find out how we used a combination of personalisation tokens and smart content to create personalised landing...
Mia-Jean Lee
How to create an 'abandoned cart' email for meeting links
If you're getting a lot of views of your meeting link but not many people are actually booking a call, this is for...
About my role
I work on internal marketing for BabelQuest with the team. I have a variety of day-to-day tasks, along with ad hoc tasks. On a daily basis, you can see me doing:
- Email marketing health and implementation
- Social media strategy and implementation
- Content creation for our social accounts, such as Instagram and LinkedIn
- Manage LinkedIn live/webinars
- Monitoring Social trends and the performance of our platforms
- Website management and Optimisation
- Optimising content such as landing pages, blogs, pillar pages, etc
- Manage and optimise Google Ads account
My HubSpot Credentials and Certifications
Take a look at my HubSpotConnect page to view my certifications.

What I love about BabelQuest
There are many things I love about working for BabelQuest, but there are a few things that stand out for me.
Since starting, I have received nothing but support, kindness, and gratification for the hard work I have put in. I didn’t really know how to use HubSpot when I first arrived and hadn’t been in marketing as long as other members of the team. Not once was I made to feel stupid because I asked a question or didn't know something. This support has boosted my confidence not only as a professional but as a person too, meaning I wasn’t scared to ask for help and learned much more quickly.
Now, I have taken on new big projects in areas I had never even thought about, I was given the tools for success and allowed to build my knowledge and experience while managing them.
The second thing has to be flexibility. As a very active person, I enjoy making the most of a beautiful day by going for a run or ride. I know I can do this and make up for my time in the evening or when it suits me. I don’t have to sacrifice the things I love and enjoy doing, so I can work and play harmoniously.