Use HubSpot’s Analytics tools to uncover how your blog is performing overall and at an individual page level.
Is your content strategy working? For many businesses, this is the million-pound question.
However much you invest in your content, you need to be able to prove it’s delivering results.
This isn’t always easy, but if your blog is in HubSpot, it couldn’t be simpler to surface the performance data you need using the HubSpot Analytics tool. Read on to discover how.
Step 1: Visit the Analytics Tools page
In your portal, click on the ‘Reports’ button, then select ‘Analytics Tools’ from the drop-down menu.
Step 2: Visit the Traffic Analytics page
You should now be on the Analytics Tools overview page. Depending on which Hubs you use, you will see a variety of analytics pages to choose from.
Click on the ‘Traffic Analytics’ button to be taken to that page.
Step 3: Filter by Pages
Beneath the main ‘Traffic Analytics’ header, you will see a menu. Click on ‘Pages’. Then, where it says ‘Page types’, select ‘Blog posts’.
Step 4: Select date range
You now have access to analytics data for your blog’s performance. At the top of the page, filter by ‘Date range’ and ‘Frequency’ to narrow down the data.
Step 5: Select performance metrics
Scroll down the page and you will see a list of pages including the blog pages and columns for various different performance metrics.
Some of the metrics you’re measuring might be visible by default.
If you can’t see the metric you need, click ‘Edit columns’ above the table and switch a default metric for a new one. Your data isn’t lost or impacted in any way. You are just choosing which metrics to view in the table.
Step 6: Review blog performance
Return to the table where your metrics of choice will be visible in the columns showing all the analytic information you may need. Based on your campaign goals or KPIs, review the information to report on how your blog is performing and make data-driven decisions about how to optimise your blog going forwards.
Author: Dr. Thomas Brown