A bit about me
Thirty-something academic with my head in business and a heart that beats to the rhythm of the written word. Diligent. A listener. Blending 10+ years of editorial experience with HubSpot's world-leading tech to help you share your stories.
In the five years that I've worked at BabelQuest, we've gone from a seven-strong HubSpot Platinum partner with ambitious growth targets to a globally recognised HubSpot Elite partner in the top 0.5% of HubSpot's solutions partner network. Our tier has changed and our goalposts shifted, but our vision and commitment remain the same: to help our clients grow better by unlocking the full potential of the HubSpot platform.
Clients I've worked with




My Content
Thomas Brown
How We Helped VFE Unlock the Potential of HubSpot and Achieve £4.8m in Inbound Sales
VFE approached BabelQuest for help unlocking the full potential of the HubSpot platform and adopting an inbound...
Thomas Brown
How Silent Is Your Business?
Thomas Brown
Don't Tell Me Your Brand Is Shining; Show Me the Glint of Light on Broken Glass
Thomas Brown
How to Write a Unique Value Proposition [Example + Guide]
Thomas Brown
Brand Stories Across Borders: How to Handle Your Narrative When Expanding into New Regions
Thomas Brown
How to Tell Your Brand Story When Most of Your Content Is Technical
Thomas Brown
Your Brand Has a Story. Do Your Content a Favour and Start Telling It
Thomas Brown
The Art of Business Storytelling: 14 Practical Tips from Professional Novelists, Content Marketers, Creative Writers, Journalists and Storytellers
Thomas Brown
How to Write Simple Yet Effective Tone of Voice Guidelines for Your Business [Key Sections to Include]
Thomas Brown
Video for Inbound Marketing: 21 Ways the Smartest Brands Are Pressing 'Record' to Close More Revenue
Thomas Brown
The Information Challenge Facing B2B Business Leaders Today [Gartner Research]
Thomas Brown
5 Ways Technology Can Help the Board to Understand the Business
Thomas Brown
There and Back Again: The Importance of the B2B Buyer Journey, By Bilbo Baggins
Thomas Brown
Inbound Marketing Automation: What Are the Benefits [+ 5 Blueprints to Help You Get Started]
Doing things manually is so last century. Discover the benefits of inbound marketing automation and how you can...
Thomas Brown
There and Back Again: The Importance of the B2B Buyer Journey, By Bilbo Baggins
Buyers go on lengthy journeys. So did Tolkien’s hobbits. What can we learn from the Shire-folk about the...
Thomas Brown
How We Helped VFE Generate a £1m+ Net New Pipeline in 3 Months Using the HubSpot Growth Suite
Discover how we helped VFE Generate a £1m+ Net New Pipeline in 3 Months.
Thomas Brown
Abingdon or Boston: Where Would You Rather Be?
This year, we chose to celebrate INBOUND a little differently. What did that look like, how did it go, and why did...
Thomas Brown
How to Measure the Effectiveness of Your Content Using HubSpot
You know your words are valuable — but can you prove it to everyone else? In this article, discover how to use...
Thomas Brown
HubSpot Blog: How to report on your blog performance in HubSpot
Use HubSpot’s Analytics tools to uncover how your blog is performing overall and at an individual page level.
Thomas Brown
HubSpot Marketing: How to conversion-optimise your historic blog content in HubSpot
Generate lots more value from content you’ve already produced by optimising it for conversion in HubSpot.
Thomas Brown
HubSpot Content Management: How to use HubSpot to partition your content
Assign content to a specific team and keep your assets organised with HubSpot’s partitioning tool.
Thomas Brown
Reporting into the Digital Boardroom: How to Empower Leaders to Make Better Decisions Using HubSpot [+ Examples]
Level up your board reporting, tell your department’s story, and empower your senior leadership team to make more...
Thomas Brown
AI: What’s Left When You Take the Writing Out of Copywriting? Dr Thomas Brown Dr Thomas Brown
A transparent account of my perception of generative AI and the implications of its use by organisations to create...
Bridget Pyne
BabelChat: Bridget Pyne Talks Breaking Rules and Building Communities
In this month’s BabelChat, I sat down with BabelQuest’s principal marketer, Bridget Pyne, to talk about reading...
Thomas Brown
BabelChat: Hannah Fisher Talks Pigeon-holing, Puzzle-solving, and HubSpot
For this week’s BabelChat, I sat down with our HubSpot CRM platform consultant, Hannah Fisher, to talk about...
Thomas Brown
Persuasion Is an Act of Trust, and 3 Other Lessons on How to Create Copy that Converts
Persuasive copy is bigger than the words you use. Find out what our senior copywriter, Sarah Long, has to say...
Thomas Brown
Founders' Fireside: A Digital Transformation Is also a Cultural One
How does the culture you build around a digital transformation impact its success?
Thomas Brown
Marketing Is a Mixtape: Interview with Neighbourly Marketing Lead Sam Wolf
In this first of a series of interviews with marketing leaders from across B2B, Neighbourly Marketing Lead Sam...
Thomas Brown
BabelChat: Amanda Marks Talks Mediating, Mirror-Gazing, and Freedom of Expression in HR
HR is changing. What does it look like for employees today? In this week’s BabelChat, our People and Culture...
Thomas Brown
BabelChat: Justyna Wegner Talks Cracking Code, Casting Spells, and Staying Curious
BabelQuest’s Front-End Developer Justyna Wegner talks me through the trends shaping website development today and...
Thomas Brown
Success Is an Open Door: Interview with HubSpot’s Principal Customer Success Manager Rachel Kliger
HubSpot’s customer success team plays a vital role in helping platform users to grow. I caught up with Principal...
Thomas Brown
How to conversion-optimise blog content in HubSpot
Generate lots more value from content you’ve already produced by optimising it for conversion in HubSpot.
Thomas Brown
How to use the HubSpot SEO tool in keyword research
Use HubSpot’s SEO tool to find the best keywords for your content.
Thomas Brown
How to use smart content to tell better stories
Use HubSpot’s smart button CTA tool to enable dynamic storytelling.
Thomas Brown
How to use ticketing to support content strategy
Use ticket enquiries to create a content strategy that provides objective value to your customers.
Thomas Brown
How to use your contact records to validate buyer personas
Use the data within your contact records to create or optimise your buyer personas objectively.
Thomas Brown
Use HubSpot calendar to improve content production
Keep in control of your content process and always know when a blog post is due with HubSpot’s in-built calendar...
Thomas Brown
How to carry out shared content optimisation
Use HubSpot to create more shareable content that puts your company on the map and attracts more customers
About my role
Day to day, I write. We tend to work from quarterly content calendars. This means that at any given point I’ll know exactly what I need to prioritise. As you might expect, many of our clients have goals around traffic and lead generation, so blog articles and downloadable content (guides, white papers etc.) make up a large part of the activity I deliver each month, but my team and I can be called on to write for a wide variety of forms — case studies, checklists, video scripts, product sheets — depending on each of our clients’ campaign requirements.
There’s a little more to the role than just writing, of course. Copywriters at BabelQuest play an active part in our client teams, lending our language expertise and building close relationships with both our colleagues and clients. I frequently interview individuals from across my clients’ businesses, giving me access to their insights, and we’re heavily involved in helping new clients to define authoritative voices with which to engage their audiences across their websites and social platforms. The way we see it, we’ve a lot more value to offer beyond our writing.
And as a team leader, I’m in charge of direct reports for our other copywriters. Formal line management duties aside, what this really means is we chat content, chew grammar, and in secret Slack channels concealed behind literary riddles pray to the Great Wordsmith in the Sky for good writing and no typos.
Clandestine copywriting cults aside, my responsibilities include:
- writing for a wide range of forms, channels, and purposes
- supporting the strategists throughout the Inbound Strategy Phase (ISP)
- drafting the output from the ISP, including positioning and messaging, buyer personas and content guidelines
- creating editorial plans in the form of content calendars
- interviewing our clients’ experts for valuable insights
- proofreading content deliverables across the business
- looking after and growing the content team: coaching, line management duties, recruitment, and flag-waving
Reviews for my work
New to Opus in June 2021 I was keen to get started and create brand awareness around new products we would be bringing to market. Working with Tom Brown was an absolute pleasure, he built an excellent rapport immediately which ensured that the content and ideas flowed easily. The output of work was great and always on time. I am looking forward to more projects and working with Tom in the future
Juliette Lee
Sales Director, Opus Technology
Babel Quest have been working with VFE now for around one year and they have been great investment for us. Both the traffic to our website as well as the number of direct requests converting into business opportunities and sales has increased due to the excellent marketing content and social posts that babel quest have generated. If your are looking for a marketing company to help you grow your business then we would highly recommend them.
Adrian Goodbrand
Director of Sales and Marketing , Vacuum Furnace Engineering Ltd
BabelQuest have been absolutely fantastic to work with! Our marketing strategy and the content we are now putting out has gone from 0 to 100! And the resulting leads and new business speaks for itself! In the past year of working together we have built a great relationship with the BabelQuest team,excellently lead by Gemma and Bridget and backed up by fantastic resources in the shape of Gem, Tom and Chris! I look forward to continue to work with...
Slater Jinkinson
Head Of Sales, Vacuum Furnace Engineering Ltd
We have just started our HubSpot journey through BabelQuest. The level of professionalism and flexible support though the sales and then onboarding process has been very impressive so far. We look forward to seeing the results of the first campaigns as the next phase begins...
Craig Walden
Marketing Director, Opus Technology
We have started our HubSpot journey through BabelQuest. The level of professionalism and flexible support though the sales and then onboarding process has been very impressive. We at VFE, are really looking forward to BabelQuest's support with unlocking VFE's growth potential - thank you so much.
David Byrne
CEO, Vacuum Furnace Engineering Ltd
Working with Babelquest has significantly improved our Digital Marketing presence as a company. We have worked closely with Becky, Eric, Gem and Tom on creating and executing our online Marketing Campaign. They have been flexible, efficient and most importantly, provided us with continuous insight and advice not only around HubSpot, but into Digital Marketing as a whole. We recommend Babelquest to any company looking to increase sales leads. A...
Katy Farrington
Marketing Manager, Unipart Logistics
My HubSpot Credentials and Certifications
Take a look at my HubSpotConnect page to view my certifications.

What I love about BabelQuest
Today especially, it’s easy to take your voice for granted. In two clicks, an organisation can say… anything. That’s a huge opportunity to reach and engage a digital audience. It also leaves a lot of room for the wrong words to come out. I’ve known copywriting roles in which I’ve had no say over those sorts of things except for what I was told to write for a client’s blog. In BabelQuest, I’ve found a place that recognises the value of the written word. A place that understands the importance of listening before speaking (and after).
Somewhere my opinion is sought after and my skills celebrated. All this translates to a copywriting role that sits at the core of our clients’ teams. From the first moment a client steps onboard, my team is there, learning about their brand, listening to their challenges, and defining the guidelines to shape the voice that clearly speaks of who they are and how they help. I’m grateful for that every day.