BabelQuest Team Thomas Brown

A bit about me

Thirty-something academic with my head in business and a heart that beats to the rhythm of the written word. Diligent. A listener. Blending 10+ years of editorial experience with HubSpot's world-leading tech to help you share your stories.

In the five years that I've worked at BabelQuest, we've gone from a seven-strong HubSpot Platinum partner with ambitious growth targets to a globally recognised HubSpot Elite partner in the top 0.5% of HubSpot's solutions partner network. Our tier has changed and our goalposts shifted, but our vision and commitment remain the same: to help our clients grow better by unlocking the full potential of the HubSpot platform.

My Content

About my role

Day to day, I write. We tend to work from quarterly content calendars. This means that at any given point I’ll know exactly what I need to prioritise. As you might expect, many of our clients have goals around traffic and lead generation, so blog articles and downloadable content (guides, white papers etc.) make up a large part of the activity I deliver each month, but my team and I can be called on to write for a wide variety of forms — case studies, checklists, video scripts, product sheets — depending on each of our clients’ campaign requirements.

There’s a little more to the role than just writing, of course. Copywriters at BabelQuest play an active part in our client teams, lending our language expertise and building close relationships with both our colleagues and clients. I frequently interview individuals from across my clients’ businesses, giving me access to their insights, and we’re heavily involved in helping new clients to define authoritative voices with which to engage their audiences across their websites and social platforms. The way we see it, we’ve a lot more value to offer beyond our writing.

And as a team leader, I’m in charge of direct reports for our other copywriters. Formal line management duties aside, what this really means is we chat content, chew grammar, and in secret Slack channels concealed behind literary riddles pray to the Great Wordsmith in the Sky for good writing and no typos.

Clandestine copywriting cults aside, my responsibilities include:

writing for a wide range of forms, channels, and purposes
supporting the strategists throughout the Inbound Strategy Phase (ISP)
drafting the output from the ISP, including positioning and messaging, buyer personas and content guidelines
creating editorial plans in the form of content calendars
interviewing our clients’ experts for valuable insights
proofreading content deliverables across the business
looking after and growing the content team: coaching, line management duties, recruitment, and flag-waving

Reviews for my work

New to Opus in June 2021 I was keen to get started and create brand awareness around new products we would be bringing to market. Working with Tom Brown was an absolute pleasure, he built an excellent rapport immediately which ensured that the content and ideas flowed easily. The output of work was great and always on time. I am looking forward to more projects and working with Tom in the future

Juliette Lee

Sales Director, Opus Technology

Babel Quest have been working with VFE now for around one year and they have been great investment for us. Both the traffic to our website as well as the number of direct requests converting into business opportunities and sales has increased due to the excellent marketing content and social posts that babel quest have generated. If your are looking for a marketing company to help you grow your business then we would highly recommend them.

Adrian Goodbrand

Director of Sales and Marketing , Vacuum Furnace Engineering Ltd

BabelQuest have been absolutely fantastic to work with! Our marketing strategy and the content we are now putting out has gone from 0 to 100! And the resulting leads and new business speaks for itself! In the past year of working together we have built a great relationship with the BabelQuest team,excellently lead by Gemma and Bridget and backed up by fantastic resources in the shape of Gem, Tom and Chris! I look forward to continue to work with...

Slater Jinkinson

Head Of Sales, Vacuum Furnace Engineering Ltd

We have just started our HubSpot journey through BabelQuest. The level of professionalism and flexible support though the sales and then onboarding process has been very impressive so far. We look forward to seeing the results of the first campaigns as the next phase begins...

Craig Walden

Marketing Director, Opus Technology

We have started our HubSpot journey through BabelQuest. The level of professionalism and flexible support though the sales and then onboarding process has been very impressive. We at VFE, are really looking forward to BabelQuest's support with unlocking VFE's growth potential - thank you so much.

David Byrne

CEO, Vacuum Furnace Engineering Ltd

Working with Babelquest has significantly improved our Digital Marketing presence as a company. We have worked closely with Becky, Eric, Gem and Tom on creating and executing our online Marketing Campaign. They have been flexible, efficient and most importantly, provided us with continuous insight and advice not only around HubSpot, but into Digital Marketing as a whole. We recommend Babelquest to any company looking to increase sales leads. A...

Katy Farrington

Marketing Manager, Unipart Logistics

What I love about BabelQuest

Today especially, it’s easy to take your voice for granted. In two clicks, an organisation can say… anything. That’s a huge opportunity to reach and engage a digital audience. It also leaves a lot of room for the wrong words to come out. I’ve known copywriting roles in which I’ve had no say over those sorts of things except for what I was told to write for a client’s blog. In BabelQuest, I’ve found a place that recognises the value of the written word. A place that understands the importance of listening before speaking (and after).

Somewhere my opinion is sought after and my skills celebrated. All this translates to a copywriting role that sits at the core of our clients’ teams. From the first moment a client steps onboard, my team is there, learning about their brand, listening to their challenges, and defining the guidelines to shape the voice that clearly speaks of who they are and how they help. I’m grateful for that every day.

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Thomas Brown

A bit about me

Clients I've worked with

About my role

Reviews for my work

Juliette Lee

Sales Director, Opus Technology

Adrian Goodbrand

Director of Sales and Marketing , Vacuum Furnace Engineering Ltd

Slater Jinkinson

Head Of Sales, Vacuum Furnace Engineering Ltd

Craig Walden

Marketing Director, Opus Technology

David Byrne

CEO, Vacuum Furnace Engineering Ltd

Katy Farrington

Marketing Manager, Unipart Logistics

My HubSpot Credentials and Certifications

What I love about BabelQuest

Ready to talk?

Quick links

Services

Thomas Brown

A bit about me

Clients I've worked with

My Content

How We Helped VFE Unlock the Potential of HubSpot and Achieve £4.8m in Inbound Sales

How Silent Is Your Business?

Don't Tell Me Your Brand Is Shining; Show Me the Glint of Light on Broken Glass

How to Write a Unique Value Proposition [Example + Guide]

Brand Stories Across Borders: How to Handle Your Narrative When Expanding into New Regions

How to Tell Your Brand Story When Most of Your Content Is Technical

Your Brand Has a Story. Do Your Content a Favour and Start Telling It

The Art of Business Storytelling: 14 Practical Tips from Professional Novelists, Content Marketers, Creative Writers, Journalists and Storytellers

How to Write Simple Yet Effective Tone of Voice Guidelines for Your Business [Key Sections to Include]

Video for Inbound Marketing: 21 Ways the Smartest Brands Are Pressing 'Record' to Close More Revenue

The Information Challenge Facing B2B Business Leaders Today [Gartner Research]

5 Ways Technology Can Help the Board to Understand the Business

There and Back Again: The Importance of the B2B Buyer Journey, By Bilbo Baggins

Inbound Marketing Automation: What Are the Benefits [+ 5 Blueprints to Help You Get Started]

There and Back Again: The Importance of the B2B Buyer Journey, By Bilbo Baggins

How We Helped VFE Generate a £1m+ Net New Pipeline in 3 Months Using the HubSpot Growth Suite

Abingdon or Boston: Where Would You Rather Be?

How to Measure the Effectiveness of Your Content Using HubSpot

HubSpot Blog: How to report on your blog performance in HubSpot

HubSpot Marketing: How to conversion-optimise your historic blog content in HubSpot

HubSpot Content Management: How to use HubSpot to partition your content

Reporting into the Digital Boardroom: How to Empower Leaders to Make Better Decisions Using HubSpot [+ Examples]

AI: What’s Left When You Take the Writing Out of Copywriting? Dr Thomas Brown Dr Thomas Brown

BabelChat: Bridget Pyne Talks Breaking Rules and Building Communities

BabelChat: Hannah Fisher Talks Pigeon-holing, Puzzle-solving, and HubSpot

Persuasion Is an Act of Trust, and 3 Other Lessons on How to Create Copy that Converts

Founders' Fireside: A Digital Transformation Is also a Cultural One

Marketing Is a Mixtape: Interview with Neighbourly Marketing Lead Sam Wolf

BabelChat: Amanda Marks Talks Mediating, Mirror-Gazing, and Freedom of Expression in HR

BabelChat: Justyna Wegner Talks Cracking Code, Casting Spells, and Staying Curious

Success Is an Open Door: Interview with HubSpot’s Principal Customer Success Manager Rachel Kliger

How to conversion-optimise blog content in HubSpot

How to use the HubSpot SEO tool in keyword research

How to use smart content to tell better stories

How to use ticketing to support content strategy

How to use your contact records to validate buyer personas

Use HubSpot calendar to improve content production

How to carry out shared content optimisation

The Art and Science of Doing More with Less: ISTARI’s Julia Hallett

BabelChat: Lily-Francesca Bristow Talks “The Infinite Game”

BabelChat: Kaleb Talks Showing Up, Giving Back, and Being Real in B2B

The Sky’s the Limit: How We Helped AJW Group Implement HubSpot CRM Suite Globally

The Crowd Goes Wild: Create a Social Media Fan Base with ATAG’s Lauren Gilbey

About my role

Reviews for my work

Juliette Lee

Sales Director, Opus Technology

Adrian Goodbrand

Director of Sales and Marketing , Vacuum Furnace Engineering Ltd

Slater Jinkinson

Head Of Sales, Vacuum Furnace Engineering Ltd

Craig Walden

Marketing Director, Opus Technology

David Byrne

CEO, Vacuum Furnace Engineering Ltd

Katy Farrington

Marketing Manager, Unipart Logistics

My HubSpot Credentials and Certifications

What I love about BabelQuest

Ready to talk?

Quick links

Services