A bit about me

Thirty-something academic with my head in business and a heart that beats to the rhythm of the written word. Diligent. A listener. Blending 10+ years of editorial experience with HubSpot's world-leading tech to help you share your stories.

In the five years that I've worked at BabelQuest, we've gone from a seven-strong HubSpot Platinum partner with ambitious growth targets to a globally recognised HubSpot Elite partner in the top 0.5% of HubSpot's solutions partner network. Our tier has changed and our goalposts shifted, but our vision and commitment remain the same: to help our clients grow better by unlocking the full potential of the HubSpot platform.

Clients I've worked with

My Content

How We Helped VFE Unlock the Potential of HubSpot and Close £4.8m in Inbound Sales

Discover how an inbound approach using HubSpot enabled one industrial engineering manufacturer to generate significant revenue during a global pandemic.

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Revitalising Lead Scoring, Conversion Opportunities and Brand Recognition in the Science Sector

Increasing conversions and brand recognition in the science sector with HubSpot and Inbound Marketing

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How Silent Is Your Business?

The benefits of inbound extend beyond lead generation. Discover how HubSpot can help your business to speak up (and why a strong digital presence matters).

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Don't Tell Me Your Brand Is Shining; Show Me the Glint of Light on Broken Glass

Join the dots between customer experiences, company values, and storytelling to deliver branded marketing content that prospects can really connect with.

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How to Write a Unique Value Proposition [Example + Guide]

Discover how to write a value proposition that captures your unique value and resonates with the people your business needs to grow.

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Brand Stories Across Borders: How to Handle Your Narrative When Expanding into New Regions

Expanding across different territories? Discover how to stay true to your brand image/tone of voice/story whilst adapting to be relevant in a new region.

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How to Tell Your Brand Story When Most of Your Content Is Technical

Your brand story sets you apart, but how can you tell it to your readers when so much of your content is technical, featured-led or product-focused?

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Your Brand Has a Story. Do Your Content a Favour and Start Telling It

Start thinking like a journalist to tell brand stories that drive results and engage all your prospects — from new visitor to loyal advocate.

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The Art of Business Storytelling: 14 Practical Tips from Professional Novelists, Content Marketers, Creative Writers, Journalists and Storytellers

To help you get to grips with the art of business storytelling, I’ve reached out to 14 people spanning content marketers, storytellers and good ol’ fashioned novelists. These people make a living telling stories that change lives, move minds, and grow businesses every day. Read on.

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How to Write Simple Yet Effective Tone of Voice Guidelines for Your Business [Key Sections to Include]

The way we speak says a lot about us. A tone of voice guide is designed to help you communicate effectively across all forms in order to promote consistency and meet core organisational objectives. Discover how to write simple yet effective tone of voice guidelines for your business.

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About my role

Day to day, I write. We tend to work from quarterly content calendars. This means that at any given point I’ll know exactly what I need to prioritise. As you might expect, many of our clients have goals around traffic and lead generation, so blog articles and downloadable content (guides, white papers etc.) make up a large part of the activity I deliver each month, but my team and I can be called on to write for a wide variety of forms — case studies, checklists, video scripts, product sheets — depending on each of our clients’ campaign requirements.

 

There’s a little more to the role than just writing, of course. Copywriters at BabelQuest play an active part in our client teams, lending our language expertise and building close relationships with both our colleagues and clients. I frequently interview individuals from across my clients’ businesses, giving me access to their insights, and we’re heavily involved in helping new clients to define authoritative voices with which to engage their audiences across their websites and social platforms. The way we see it, we’ve a lot more value to offer beyond our writing.

And as a team leader, I’m in charge of direct reports for our other copywriters. Formal line management duties aside, what this really means is we chat content, chew grammar, and in secret Slack channels concealed behind literary riddles pray to the Great Wordsmith in the Sky for good writing and no typos.

Clandestine copywriting cults aside, my responsibilities include:

  • writing for a wide range of forms, channels, and purposes
  • supporting the strategists throughout the Inbound Strategy Phase (ISP)
  • drafting the output from the ISP, including positioning and messaging, buyer personas and content guidelines
  • creating editorial plans in the form of content calendars 
  • interviewing our clients’ experts for valuable insights
  • proofreading content deliverables across the business
  • looking after and growing the content team: coaching, line management duties, recruitment, and flag-waving

Reviews for my work

A guiding hand

New to Opus in June 2021 I was keen to get started and create brand awareness around new products we would be bringing to market. Working with Tom Brown was an absolute pleasure, he built an excellent rapport immediately which ensured that the content and ideas flowed easily. The output of work was great and always on time. I am looking forward to more projects and working with Tom in the future

Juliette Lee | Sales Director - Mobile at Opus Technology | Opus Technology

A 5 star service, babel quest will help you grow

Babel Quest have been working with VFE now for around one year and they have been great investment for us. Both the traffic to our website as well as the number of direct requests converting into business opportunities and sales has increased due to the excellent marketing content and social posts that babel quest have generated. If your are looking for a marketing company to help you grow your business then we would highly recommend them.

Adrian Goodbrand | Director of Sales and Marketing | Vacuum Furnace Engineering Ltd

Best Marketing We Have Ever Had!

BabelQuest have been absolutely fantastic to work with! Our marketing strategy and the content we are now putting out has gone from 0 to 100! And the resulting leads and new business speaks for itself! In the past year of working together we have built a great relationship with the BabelQuest team,excellently lead by Gemma and Bridget and backed up by fantastic resources in the shape of Gem, Tom and Chris! I look forward to continue to work with BabelQuest and continue to grow the VFE brand!

Slater Jinkinson | Head Of Sales at Vacuum Furnace Engineering Ltd Vacuum Furnace Engineering Ltd Loughborough University Greater Leicester A | Vacuum Furnace Engineering Ltd

Off to a great start

We have just started our HubSpot journey through BabelQuest. The level of professionalism and flexible support though the sales and then onboarding process has been very impressive so far. We look forward to seeing the results of the first campaigns as the next phase begins...

Craig Walden | Marketing Director | Opus Technology

New to BabelQuest and HubSpot

We have started our HubSpot journey through BabelQuest. The level of professionalism and flexible support though the sales and then onboarding process has been very impressive. We at VFE, are really looking forward to BabelQuest's support with unlocking VFE's growth potential - thank you so much.

David Byrne | CEO | Vacuum Furnace Engineering Ltd

Flexible, Efficient and Knowledgeable

Working with Babelquest has significantly improved our Digital Marketing presence as a company. We have worked closely with Becky, Eric, Gem and Tom on creating and executing our online Marketing Campaign. They have been flexible, efficient and most importantly, provided us with continuous insight and advice not only around HubSpot, but into Digital Marketing as a whole. We recommend Babelquest to any company looking to increase sales leads. A fantastic team to work with who all take the time to fully understand your company, continuously offering a bespoke service.

Katy Farrington | Marketing Manager | Unipart Logistics

My HubSpot Credentials and Certifications

What I love about BabelQuest

Today especially, it’s easy to take your voice for granted. In two clicks, an organisation can say… anything. That’s a huge opportunity to reach and engage a digital audience. It also leaves a lot of room for the wrong words to come out. I’ve known copywriting roles in which I’ve had no say over those sorts of things except for what I was told to write for a client’s blog. In BabelQuest, I’ve found a place that recognises the value of the written word. A place that understands the importance of listening before speaking (and after).

Somewhere my opinion is sought after and my skills celebrated. All this translates to a copywriting role that sits at the core of our clients’ teams. From the first moment a client steps onboard, my team is there, learning about their brand, listening to their challenges, and defining the guidelines to shape the voice that clearly speaks of who they are and how they help. I’m grateful for that every day.

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