James Mastin

James is the Head of Client Delivery at BabelQuest, an Elite-tier HubSpot Solutions Partner based in Abingdon, Oxfordshire.

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Why Cutting Your Content Marketing Budget Could Cost You

You’ve got a big decision to make. You’ve been tasked with reducing your marketing budget. What stays and what goes? Your trigger finger is hovering over the line marked content marketing spend. Cuts have to come from somewhere, right? Hang on a minute. Here’s why you might want to think twice about cutting content spend.