Prompt of the week:
AEO topic performance analysis - How this prompt works
Think of this as giving Breeze a specific mission: find your top-performing pages on a given topic and break down their current structure (intros, headings, and FAQs). From there, Breeze drafts targeted, AEO-optimised improvements. You get a sharp, "answer-first" intro, a cleaner H2/H3 outline, and punchy FAQs tailored for each of those key pages.
Analyse our current content and performance for the topic ‘[YOUR TOPIC]’ and recommend improvements specifically for Answer Engine Optimisation (AEO).
Identify the top-performing website and blog pages related to ‘[YOUR TOPIC]’ based on organic traffic and new contacts created in the last 90 days.
For the top 3 pages:
Summarise how each page is currently structured (H1/H2s, intro, FAQs, CTAs).
Evaluate how well each page directly answers the core user intent behind ‘[YOUR TOPIC]’ in the first 150–200 words.
For each of those 3 pages, generate:
A revised AEO-optimised opening paragraph (max 2–3 sentences) that gives a clear, direct answer first.
A recommended H2/H3 outline designed for featured snippets and answer engines (e.g., definitions, steps, pros/cons, FAQs).
5–7 concise FAQ Q&As (50–80 words each) we can add to the page, based on likely user follow-up questions.
Prioritise which 3 changes we should implement first across these pages to maximise impact with minimal effort.
Return the output grouped by page URL, with separate sections for ‘Analysis’, ‘Proposed AEO opening’, ‘Proposed outline’, and ‘Proposed FAQs’.
Why It’s a Win for Marketers
Instead of taking shots in the dark, you're doubling down on content that already drives results. This approach helps capture high-intent organic traffic and boosts your visibility in AI-driven answer engines. You get concrete, ready-to-use structural updates built specifically to win featured snippets and answer-engine real estate—way beyond your standard SEO tweaks.
The HubSpot Data Behind It
To figure out exactly which pages to prioritise and how to rewrite them, Breeze pulls from a few key areas in your HubSpot account:
- Your Content: Website and blog text, including titles, headings, and body copy.
- Performance Metrics: Overall sessions, organic sessions, new contacts generated, and conversion rates.
- CRM Signals (Optional): Lead quality or lifecycle stage of the contacts those specific pages bring in.
- SEO Context: Topic and cluster definitions pulled straight from HubSpot’s SEO tools.
The output:
The output of this prompt is a prioritised "optimisation pack" for your highest-performing pages on a specific topic. For each page, it generates:
- A "answer-first" intro paragraph.
- A H2/H3 outline built specifically for answer engines.
- A set of concise, ready-to-use FAQs.
Beyond the prompt:
This prompt is highly adaptable, meaning you can easily tweak it to fit different goals, content types, or timeframes. For example:
- Shift the objective: Swap out "top-performing pages" for "underperforming pages that need a rescue."
- Filter by asset: Narrow the scope to look exclusively at blog posts or specifically target product pages.
- Adjust the timeline: Pull data from the last 30 days to catch fresh trends, or stretch it to the last 12 months to spot evergreen opportunities.
Try to change around the prompt and see what results YOU can get from your HubSpot Breeze Assistant!
