The Problem: The "Always-On" Automation
Until now, a "3-day delay" was a literal 72-hour countdown. If a lead converted on a Thursday, your follow-up hit their inbox on Sunday morning—right when it's most likely to be buried under junk mail or ignored entirely.
To fix this, we used to have to build complex "If/Then" branches to check for days of the week. It was a headache for a simple goal.
The Solution: "Skip Weekends" With One Click
You can now toggle delays to only count business days (Monday through Friday).
The Major Benefits:
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Higher Engagement: Emails land when people are actually at their desks and ready to respond.
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Smarter Sales Sequences: Ensure tasks for your sales team don't pile up over the weekend, creating a "Monday Morning Mountain" of overdue work.
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Cleaner Workflows: Replace those messy 7-branch "Day of the Week" workarounds with a single delay block.
How to Apply It:
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Add a Delay action to any workflow.
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Choose "Delay for a set amount of time."
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Toggle on the "Business days only" setting.
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Sit back and enjoy your weekend, knowing your automation is doing the same.
Watch the walkthrough video below to see exactly how to toggle this on in your current nurturing sequences! ⬇️
