HubSpot Marketing: reduce the number of incorrect email addresses

Learn how you can use some simple native functionality in HubSpot to allow people to update their email addresses when they've made a mistake.

Sometimes when people are filling out website forms, they might accidentally (okay, sometimes on purpose) input an email address which isn't correct. This harms your data health, and if it happens too much can ultimately make you look bad in the eyes of the email gods (i.e. you get a lot of hard bounces). And, if it's a genuine mistake, the person filling out their details might not be able to access the resource. Here is a quick video to show you how to solve the issue with personalisation fields on the thank you page:




Author: Hollie Higa

Head of Marketing