HubSpot’s Sensitive Data functionality is still fairly new but it’s important. Certain fields require an extra level of protection beyond standard encryption. By marking them as Sensitive Data, HubSpot applies:
- Application-layer encryption (AES-256) with unique customer keys
- Field-level permissions (restrict who can view or edit)
- Audit trails and activity logging
- Hidden previews in notifications
This keeps you compliant with HubSpot’s Sensitive Data Terms and ensures sensitive information is handled properly.
The problem
When creating new properties in HubSpot, it’s not always obvious which ones should be stored as Sensitive Data.
The hack
Use AI to cross-check your property list against HubSpot’s Sensitive Data Terms instead of relying on gut feel.
Prompt to copy/paste:
Based on HubSpot's Sensitive Data Terms (linked here: https://legal.hubspot.com/sensitive-data-terms) which of my properties below should be created and set as storing Sensitive Data?
[Insert list of custom properties being created]
Why it works
- Accurate: AI references the published Sensitive Data Terms instead of guesswork
- Fast: Works in seconds when you’re mapping multiple properties
- Compliant: Helps ensure you’re only marking fields that truly require Sensitive Data storage
Take a screenshot of the AI exchange and store it in your project documentation — it doubles as a quick audit trail if you’re ever asked why a property was (or wasn’t) flagged as Sensitive.
