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HubSpot AI: How to use HubSpot's AI content assistant

Learn how HubSpot's AI assistant can write outreach emails, edit them based on personality profiles with Crystal, and turn them into sales email templates.

HubSpot has a powerful content assistant feature - and whilst it won't replace great copywriters, it will save sales people time.

It takes a while to write outreach emails because there is a lot to consider. Getting the tone right so it sounds like you, getting the tone right so it resonates with them, including all the key details about your service and making it compelling so the reader gets to the end. Here is a video run-through of how the AI content assistant can write your sales email with options to tailor it.

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Author: Eric Murphy
Head of Revenue