HubSpot Hack: HubSpot Content Agent for Blog Research & Ideas

 It factors in:

• What’s already performing well in your HubSpot portal
  
  
• External search insights (Google, SEMrush, etc.)
  
  
• Brand guidelines, tone of voice and other reference materials you provide
  
  

It can also create content suggestions, image, and meta descriptions - giving your writers a strong starting point for articles.

Why it’s useful:

• Eliminates the “blank page” problem for content teams - ideation.
  
  
• Suggests data-driven topics likely to perform well.
  
  
• Integrates internal and external signals to produce relevant, on-brand ideas.
  
  
• Can be scheduled to run automatically, e.g., monthly brainstorming sessions.
  
  

The challenge:
Content teams often struggle to balance creativity with data-driven topics. Manual research is time-consuming, and writers can get stuck without inspiration. HubSpot Content Agent streamlines research and ideation while factoring in SEO and brand requirements.

How to implement it:

1. Set up the agent:
   
   
   • Go to Breeze> Marketplace and search ‘Blog Research Agent’. To set up the agent.
   • Provide instructions and context (“prompt engineering”), e.g., target audience, country code, SEO focus (AEO/SEO), brand guidelines, PDFs, and other references.
   • 
2. Customise its knowledge:
   
   
   • Specify what the agent can access (internal content, external sources, images, etc.)
     
   • Define any constraints or style preferences
     
     
3. Run the agent:
   
   
   • Test the agent or publish it to run immediately
     
     
   • It will generate topic suggestions, reasoning for the recommendations and supporting sources
     
     
4. Review outputs:
   
   
   • HubSpot outputs multiple topic ideas with suggested meta titles, meta descriptions and content ‘angles’
     
     
   • Review and refine content with a human editor before publishing
     
     
5. Use for content creation:
   
   
   • Navigate to HubSpot Content > Blog > AI Suggestions
     
     
   • Use AI-generated drafts as starting points for articles
     

Result:

• Writers save time on research and ideation
  
  
• Content is aligned with brand voice, SEO best practices and external trends
  
  
• Provides a consistent stream of actionable content ideas for your marketing calendar
  
  

By Carl Griffiths