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OxHub

The local meetup for HubSpot users and CRM evangelists

Next event: 2026 Adoption Strategy and Roadmap

Thursday 4th December 2025

What is OxHub?

OxHub is a local Oxfordshire meetup for HubSpot users and those passionate about the power of CRM to unlock business growth.

Hosted at our office in Abingdon, each session runs for a couple of hours with a talk from one of our expert CRM consultants, followed by lunch (on us) and a chance to get your burning HubSpot questions answered with bookable 1:1 time ahead of the main event.

We're also happy for you to share our space for the day! If you'd value working side-by-side with our experts, just let us know and we'll book you a desk.

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Upcoming sessions

2026 Adoption Strategy and Roadmap
Thursday 4th December | 11am–1pm | BabelQuest, Oxford

The focus for 2026 must shift beyond mere platform setup and configuration toward achieving deeper adoption and unlocking the full potential of your HubSpot investment.

In this essential knowledge-sharing session, we will guide you through planning your robust 2026 adoption roadmap. We will move past basic implementation to explore advanced strategies necessary for sustained growth and platform usage.

Gem Rugg-Gunn, Head of Success and certified HubSpot trainer, will delve into actionable plans that drive meaningful engagement across your teams. 

This session will explore the strategies discussed during the roadmap planning, including:

  • Implementing gamification techniques to boost user interaction.

  • Designing and deploying effective adoption dashboards.

  • Strategically planning for the integration of AI adoption.

  • Developing practical team engagement strategies to ensure platform success.


By joining, you’ll come away from the session with clear, actionable advice on:

  • Understanding the strategic shift required to move from initial platform setup to driving deeper, meaningful adoption in 2026.

  • Implementing gamification concepts to increase active daily usage and encourage wider team participation in HubSpot.

  • Designing and leveraging crucial adoption dashboards to track platform usage, identify user gaps, and measure success metrics.

  • Developing a forward-thinking roadmap that incorporates AI adoption strategies to streamline workflows and boost efficiency.

  • Creating robust team engagement strategies necessary for long-term loyalty and sustained utilisation of the platform.


Session Agenda

9:30–11:00: Optional bookable 1:1 sessions with Gem Rugg-Gunn
11:00: Main Session: 2026 Adoption Strategy and Roadmap
12:30: Lunch and Q&A/Networking


Register for the next event - Thursday, 4th December 2025

Host

2-4

Gem Rugg-Gunn

Head of Expert Practice

Gem has worked with HubSpot for over a decade. She has helped hundreds of customers unlock the potential of the platform and become well known in the global HubSpot community. She is a certified HubSpot trainer, self-confessed data nerd and HubSpot admin advocate (read her HubSpot Administrators Handbook here).

Connect with Gem on LinkedIn


Past sessions

MASTERING GROWTH WITH THE NEW LOOP MARKETING PLAYBOOK

Gem Rugg-Gunn, Head of Expert Practices, discussed HubSpot's new Loop Marketing Playbook, exploring how the traditional inbound marketing approach is evolving to meet today's disrupted landscape. She shared practical strategies for implementing the Loop's Express, Amplify, Tailor, and Evolve stages, while also unveiling HubSpot's significant brand refresh. 

  • Shifting from traditional playbooks to the Loop Marketing methodology for sustained growth.

  • Integrating the Loop's four stages into marketing and sales processes.

  • Building robust, data-driven customer journeys that drive long-term loyalty.


 

MASTERING THE CUSTOMER JOURNEY

Gem Rugg-Gunn, Head of Expert Practices, guided our attendees through mastering the customer journey within HubSpot, sharing practical strategies and equipping them with the knowledge to build a robust, data-driven customer journey that spans from initial contact to long-term loyalty.

Attendees came away from this knowledge-sharing session with clear, actionable advice on:

  • Optimise HubSpot data for a seamless customer journey.

  • Automate journey processes with HubSpot workflows.

  • Report & analyse customer journey performance in HubSpot.

  • Uncover insights to boost journey effectiveness.


BEYOND THE BASICS: EXPLORING THE POWER OF HUBSPOT AUTOMATION

Gem Rugg-Gunn, Platform Consultant and now Head of Expert Practices delved into the world of automation in HubSpot.

Gem shared insights and equipped participants with the tools to go beyond the templates, approach workflows with confidence and go away full of ideas. Attendees came away from this knowledge-sharing session with clear, actionable advice on: 

  • Understanding the art of the possible within HubSpot 

  • Setting their teams up for success

  • Workflow examples they may not have considered


MASTERING HUBSPOT ADMINISTRATION: TIPS, TRICKS AND BEST PRACTICES

Gem Rugg-Gunn, HubSpot admin guru and author of one of our most popular resources, The HubSpot Administrators Handbook, took our audience through the essential elements of the 'HubSpot Administrator' role.

Attendees came away with clear, actionable advice on the following and more:

  • Teams, users and permissions

  • The dashboards every admin needs

  • Essential automation to aid platform administration


YOUR GUIDE TO HUBSPOT REPORTING: FROM ZERO TO HERO

Reporting workshop with Gem Rugg-Gunn, where participants left knowing.

  • How to identify which metrics to track to build the reports that matter

  • How to encourage adoption and get teams using and trusting the reporting system

  • How to end disparate data and build one reliable reporting system

Past sessions

MASTERING THE CUSTOMER JOURNEY

Gem Rugg-Gunn, Head of Expert Practices, guided our attendees through mastering the customer journey within HubSpot, sharing practical strategies and equiping them with the knowledge to build a robust, data-driven customer journey that spans from initial contact to long-term loyalty.

Attendees came away from this knowledge-sharing session with clear, actionable advice on:

  • Optimise HubSpot data for a seamless customer journey.
  • Automate journey processes with HubSpot workflows.
  • Report & analyse customer journey performance in HubSpot.
  • Uncover insights to boost journey effectiveness.


BEYOND THE BASICS: EXPLORING THE POWER OF HUBSPOT AUTOMATION

Gem Rugg-Gunn, Platform Consultant and now Head of Expert Practices delved into the world of automation in HubSpot.

Gem shared insights and equipped participants with the tools to go beyond the templates, approach workflows with confidence and go away full of ideas.

Attendees came away from this knowledge-sharing session with clear, actionable advice on: 

  • Understanding the art of the possible within HubSpot 
  • Setting their teams up for success
  • Workflow examples they may not have considered


MASTERING HUBSPOT ADMINISTRATION: TIPS, TRICKS AND BEST PRACTICES

Gem Rugg-Gunn, HubSpot admin guru and author of one of our most popular resources, The HubSpot Administrators Handbook, took our audience through the essential elements of the 'HubSpot Administrator' role.

Attendees came away with clear, actionable advice on the following and more:

  • Teams, users and permissions
  • The dashboards every admin needs
  • Essential automation to aid platform administration


YOUR GUIDE TO HUBSPOT REPORTING: FROM ZERO TO HERO

Reporting workshop with Gem Rugg-Gunn, where participants left knowing.

  • How to identify which metrics to track to build the reports that matter
  • How to encourage adoption and get teams using and trusting the reporting system
  • How to end disparate data and build one reliable reporting system
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Frequently asked questions

There is no cost to come along!

HubSpot users of any level are welcome to come along. We'd also encourage any self-confessed CRM evangelists to come along, as we'll regularly touch on topics which are relevant if you have HubSpot or not - like data and adoption, for example.

OxHub takes place at the BabelQuest office in Abingdon:

BabelQuest, 9 Vineyard

Abingdon

OX14 3PX

Please note there is limited parking onsite, but there are paid carparks near to the office and plenty of free places to park as shown on the map below.

 

For any further inquiries about OxHub, don't hesitate to reach out to our event organiser, Tania Silva-Jones. You can contact her directly at Tania@babelquest.co.uk.