While TikTok excels at displaying entertaining videos, can it really help you generate high-quality leads? And how do you seamlessly transfer those leads into HubSpot?
In 2024, nearly 24% of marketers report that TikTok delivers the highest ROI, ranking it just behind YouTube. This isn’t surprising TikTok is a powerful platform for boosting brand awareness and connecting with new audiences. Making it a fast becoming favourite of marketeers both in the B2C and B2B spaces alike.
Whilst there isn't an option to post directly to TikTok via HubSpot's social media tool, it is one of three direct CRM integrations available for TikTok Lead Generation. You can now seamlessly sync the leads generated on TikTok with your HubSpot CRM in real time.
Before we dive into the set up instructions, let's recap on what makes a good lead generation form.
A good lead generation form is designed to capture valuable information while keeping the user experience seamless and engaging. By keeping the form user-friendly, appealing, and rewarding, you can maximise conversions and collect high-quality leads.
Here are key elements that make it effective:
- Keep it short and simple
- Clear and catchy headline
- Engaging CTA
- Auto fill options
An example of how to use the integration and automation with HubSpot
One way to use the integration between HubSpot and TikTok would to use create in-app form in TikTok to receive a content offer. Once a contact completes the form the leads are automatically uploaded into the CRM. You can then be able to segment these contacts into a list based where they came from (TikTok). This could help with further personalisation and targeted content.
How to integrate TikTok Lead Generation with HubSpot
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Log in to your TikTok Ads Manager account.
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Go to Tools and select Leads in the dropdown menu.
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Click Connect CRM button at the top of the page.
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Search for HubSpot and click Directly Connect.
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Select Apply for permission to manage leads from your TikTok account. Then, click Sign in to HubSpot, connect your HubSpot CRM, and click Next.
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Select the form you want to sync leads from.
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Map the fields from your TikTok Instant Form to your HubSpot properties and click Submit.
Note: You will only be able to map form fields to HubSpot properties with the same data type to ensure lead data is synced correctly.
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Click Confirm to complete the integration process.
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Select the Send test data button to ensure your integration is set up correctly.
Author: Mel Baker
Inbound Marketer