LAN3 has grown from modest beginnings as a networking reseller to one of the UK’s leading providers of Secure Infrastructure. Back in 2008, Martin Jones and Steve Thompson created a two man start-up, working from their respective homes.
Fast forward to 2015: LAN3 had established itself as an innovative business with a significant customer base and more than £5m in annual revenue. It had also set itself an ambitious annual growth target of over 30% a year for the next two years.
Martin and Steve realised that the traditional marketing methods they had used (including telemarketing, trade shows and email) were not generating enough leads and sales to meet their growth target. In addition, they couldn’t identify any deals that had happened as a result of an enquiry coming through their website.