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HubSpot Impact Awards 2025 Winner

How Nexus Rental Transformed Operations with HubSpot and BabelQuest

CHALLENGE: 

Nexus's fragmented systems and siloed data were key challenges that led to inefficiencies, including double data entry and disconnected marketing-sales processes. 

KEY ACHIEVEMENTS: 

The initial implementation resulted in improved productivity, enhanced data visibility, high user adoption, and better alignment between departments. 

KEY PRODUCTS

Marketing Hub, Sales Hub, Service Hub, Operations Hub, Content Hub.

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100%

Sales Hub Adoption

100%

Faster Client Contact

100%

Improvement in marketing-sales leads process

Award Winning Work

HubSpot 2025 EMEA Platform Excellence Winner

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About the Client

Nexus operates a tech-led large-scale vehicle rental service, managing 25,000+ vehicles at any given time. For 20+ years, Nexus have developed a total vehicle and plant hire solution - seamlessly connecting businesses with vehicles, and suppliers with customers.

Industry: Technology
Business Size: SME
Location: Leeds, UK
Services: Business vehicle and plant hire solutions across diverse sectors

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The Challenge

Despite their strong market position, Nexus Rental was being held back by outdated technology. Their in-house CRM - over 15 years old - offered limited functionality. Teams struggled with:

  • Double data entry across disparate systems

  • Lack of visibility into leads, sales pipeline, and marketing impact

  • Disconnected marketing and sales efforts, making a single customer view nearly impossible

  • Inability to generate or progress leads effectively

 

 

"Before introducing HubSpot our reporting capabilities were extremely limited. This was largely due to us only having access to pre-set reports that were available through our in-house CRM system which was built more than 15 years ago. Essentially, it did little more than store data, so it was almost impossible to prepare anything more than a basic overview."

— Shauna Glover, Junior Project Manager

The Solution

A Bespoke Multi-Hub HubSpot Transformation

Nexus turned to BabelQuest, a HubSpot Elite Partner, for more than just a CRM upgrade. The partnership delivered a tailored, consultative rollout of HubSpot Sales Hub, Marketing Hub, Operations Hub, and Content Hub, with Service Hub planned for Phase 2.

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Key Highlights

Custom Strategy, Not Cookie-Cutter Onboarding

BabelQuest recognised Nexus's unique needs and pivoted from a standard onboarding model to a highly consultative, iterative approach. They mapped internal processes and built a bespoke CRM setup from scratch.

Sales Hub Optimisation

Custom objects, tailored workflows, sequences, and quote management tools were implemented to fit how Nexus actually worked. Sales dashboards provided real-time visibility and pipeline control.

Marketing Hub Integration

Nexus now captures, tracks, and nurtures leads via social media, email campaigns, and advertising - with all data flowing directly to sales for immediate action.

Operations Hub Automation

Credit checks through Credit Safe are now automated via webhook workflows, ensuring only qualified leads reach the sales team - saving "massive amounts of sales time."

Content Hub Enablement

Unified assets across departments enabled Nexus to tell a consistent brand story and equip teams with the right content at the right time.

The Results

Real Impact, Real Fast

BabelQuest’s solution didn't just modernise Nexus's CRM - it completely transformed how the business operates day to day.

100% Faster Client Contact

“HubSpot has transformed our prospect research process; it is 100% faster… We can now segment our ‘sweet spot’ prospects with ease.”

Shauna Glover, Junior Project Manager

1 hour saved per day, per rep

“Each team member would have to enter data into multiple systems… an hour per day lost. That’s all gone.”

Shauna Glover, Junior Project Manager

100% Improvement in Sales-To-Lead Process

“We now have a proper ‘handover’ process between marketing and sales which we previously didn’t have.”

Shauna Glover, Junior Project Manager

50% of Sales Day Previously Wasted - Now Reclaimed

"Before, sales would spend 50% of their day using multiple tools for research/admin. Now the data/tools are all in one place."

Shauna Glover, Junior Project Manager

Platform Innovations

Built for How They Work

BabelQuest went beyond best practice and delivered a deeply tailored solution.

HubSpot’s AI Breeze Record Summary saves hours by offering instant insight into company records - no more digging through notes.

Data-driven dashboards give sales and marketing leaders performance insights at a glance.

Buyer Intent and Credit Safe integration filters out unqualified leads, focusing teams only on those that match Nexus’s ideal customer profile.

Customised Sales Workflows ensure that leads never fall through the cracks.

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The Impact

With over 7,500 records currently in HubSpot (soon to be 30,000+), the team at Nexus now works from a single, intelligent system that:

  • Filters prospects automatically
  • Connects marketing and sales
  • Increases productivity and lead quality
  • Enables smart reporting and strategy decisions
  • Scales with their growing operations

 

"We now have a CRM in place that does what it is designed to do"

— Mike Palmer, Client Success Director

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By partnering with BabelQuest, Nexus Rental did more than just swap out their old CRM - they overhauled their operations, empowered their teams, and set themselves up for scalable, data-driven growth.

Thinking your business might face similar challenges? If your sales team wastes hours on admin, your marketing leads fall into a void, or your systems can’t talk to each other - this transformation story shows that with the right partner and platform, there's a better way forward.

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