Marek Ertinger

Every day is different in Expert Practices! One day I could be running a scoping workshop and the next I could have my head in a really complex workflow trying to fix a problem with it. Some of the things I’ve been doing recently are:

• Scoping out and building a multi-brand HubSpot portal using business units to keep them segmented but with the ability to report across all of them.
• Setting up dashboards to track data hygiene within a portal to keep it clean and organised.
• Building a custom object to track a client’s equipment catalogue, so they could market to associated contacts with the right messaging at the right time to encourage renewal and upsell.
• Training teams to use HubSpot in a range of ways from specific reporting training to using Deals or administrating a particularly complex portal.
• Doing an audit of an existing portal and coming up with an action plan to clean it up in line with the client’s pain points and goals.
• Aligning the customer lifecycle across HubSpot and an integrated Salesforce instance.
• Configuring lead scoring to effectively automate lead>MQL for a client with high lead volume and incorporating the ability to use that scoring to track ongoing engagement and prioritise sales and marketing nurture activity for target accounts.

Working at BabelQuest means that I’m always learning. I get to work on a wide array of clients, doing a whole range of different types of things daily. I’ve been lucky enough to be able to learn HubSpot from the ground up, not just because I’ve worked here throughout its growth from marketing software to CRM platform, but also because I’m given so many opportunities to push it to its limits, speak to product managers, play with beta functionality, find ways to make things work and genuinely know it inside out. Having that freedom means you can fail fast and keep trying until you find solutions.

Not only that, but the culture at BabelQuest is great - I feel trusted to get on with my work and supported by great colleagues and management when I need to bounce ideas around or solve a particularly difficult problem. I am part of a fantastic team of experts who inspire me and help me to feel excited about the work we’re doing every day. I also love the fact that I effectively become an extension of my client’s team during a project or support contract.

The second thing that has made an impression on me is the stark difference in results when you lean into using inbound, and in particular follow the advice of our strategists, versus having someone like me “just” complete work-items for you in HubSpot.

Clients who get the most value out of working with us are the ones that allow our strategists to go in and support them in creating that strategy and inbound plan, and then adhere to it. All the work we do for the client then becomes focused on proactively supporting them in achieving their targets rather than reactively dealing with marketing to-dos of the week.