Oliver Dawson

As a Platform Consultant, I translate business goals into scalable technical solutions. My role is to bridge the gap between departmental silos by architecting a HubSpot portal that serves as a single source of truth. I focus on untangling complex processes and building the automation and reporting frameworks necessary for teams to work efficiently and grow sustainably.

Typical day-to-day tasks include:

• Process Mapping & Architecture: Designing end-to-end frameworks that align the customer journey across Sales, Marketing, and Service hubs.
• Data Automation & Workflow Design: Building advanced automation to eliminate manual data entry, manage lead routing, and ensure internal notifications reach the right people at the right time.
• Advanced Reporting & Analytics: Developing custom dashboards that answer critical business questions, moving beyond vanity metrics to track true ROI and attribution.
• Portal Audits & Health Checks: Identifying technical issues and data inconsistencies within existing portals and creating prioritised roadmaps for optimisation.
• Integration Management: Ensuring clean data flow between HubSpot and external tools, focusing on maintaining a single source of truth for the organisation.
• Strategic Training & Enablement: Conducting deep-dive sessions to empower Admins and Power Users to manage their portals with confidence and precision. 

My relationship with BabelQuest actually began as a client. While working for an education organisation, I experienced firsthand the knowledge that the team brings to the table and the impact their expertise has on a growing business. That experience stayed with me, even after moving on from that role and I kept in touch with the team, eventually joining them to bring that same level of insight to our clients. Having sat on both sides of the partnership, I have a unique perspective on what it means to be a true extension of a client’s team.

What I love most about being part of BabelQuest is the culture of constant evolution. We are encouraged to push HubSpot to its absolute limits: playing with beta functionality, speaking with product managers, and finding creative workarounds for the most complex problems. There is a total lack of "we’ve always done it this way" thinking here. Instead, there is a collective drive to find the most elegant, sustainable solution for every challenge.

The environment is built on trust and a shared obsession with excellence. I am surrounded by a team of experts who inspire me to dive deeper into the "why" of data automation every day. We aren't here to just check items off a marketing to-do list; we’re here to act as strategic partners. The most rewarding part of my work is seeing the transformation when a client moves from reactive troubleshooting to a proactive, inbound-led strategy that actually delivers results.