CRM adoption

Reliable data and accurate reporting

Contact and pipeline visibility

See how we've done it before

Your CRM sits at the core of your business operations. Every team relies on the information it holds. So you need data you can trust.

Your organisation’s ability to have timely, personalised conversations with every visitor depends on how much you know about them. Your CRM needs to hold clean, accurate data you can trust to inform every interaction. 

Clean, accurate data helps you:

  • keep your campaigns on track
  • use accurate reports to make better decisions 
  • measure performance and return on investment  
  • grow your business with every customer interaction. 


You might need us to build a workflow to clean your data or set up a dashboard for you to monitor data health. Maybe we’ll be changing data structures so the HubSpot CRM setup works for your business. Together, we’ll get HubSpot CRM to provide useful data to everyone who relies on it.

Want to learn more about data management in HubSpot?

Download the guide

Once your data is flowing, you’ll need to make sense of the information.

We’ll take time to understand your teams – from marketing to sales, from customer service all the way to the board. Once we have a panoramic view, we’ll help design dashboards and run reports that give you genuinely useful insight and the confidence to make important decisions. 

We helped the Cambridge Education Group migrate 80,000 contacts and more than 5,000 deals across business units. It was a complex HubSpot CRM project, which involved rebuilding nearly 50 lead generating campaigns. We launched the new system without a hitch on a Friday afternoon. By Monday morning, our client had what they call a “360-degree view” of all their marketing and sales activities. 

Want to learn more about our work with the Cambridge Education Group?

Read the case study

HubSpot CRM is a modern tool, simple to set up, and simple to use. 

We’ll make sure you don’t lose any data when you make the switch. And that HubSpot CRM plugs into any software you rely on. You’ll control everything from intuitive, visual dashboards, which you can set up exactly how you need them.  

Done right, your CRM system will become part of your team’s everyday life. Like writing an email or joining a Zoom call, anyone in your business will be able to use it. We can help you set up new users and train them. It won’t take long before your team wonders how they ever lived without it.

Need some help to scope your CRM?

Download our scoping template

Pilots earn their stripes. We’ve earned our equivalent, by becoming Advanced Implementation Certified (AIC)

An AIC accreditation means you’re working with a partner who’s qualified to handle the most complex HubSpot builds. Our expert practices team will guide you if you’re using the software across teams, for different brands and with specific data requirements. 

From mapping business processes to change management, we’re the pilots licensed to fly, and safely land, the most demanding CRM integrations.

  • setting you up on HubSpot (onboarding) 
  • advanced implementations 
  • migrating data 
  • training and support 
  • creating custom reports

Our reviews

Excellent partner for support with scaling your HubSpot Environment

Gem was excellent at helping us review our existing HubSpot Environment to see where there were gaps, as well as helping onboard multiple departments in our company on the functionality of HubSpot. I would definitely recommend BabelQuest for any company ...

Cailin Sadler | Growth & Digital Marketing Manager | Kneat Solutions

BabelQuest are simply AMAZING

I can't compliment Eric & his team enough! We are a very needy client given the growth we're experience at the moment. Bridget has been looking after us and it has been a very fun, professional and valuable service. Our HubSpot portal is still not fully ...

Peter McCarthy | Chief Commercial Officer | Tommy's Tax

Very responsive - Bridget it great!

I just had to write this review to thank Bridget for all her hard work and attention to detail. She has been most helpful and has always been on hand to speak to and resolve any problems we may of had.

Julie Oldroyd | Sales & Marketing Director | Mixamate

Reliable - Trustworthy - Proffesional

I thought it would be fair to take a few minutes to feedback on my recent experience with Babelquest. Since we started working with Gem, it has been a bless and it has reminded me why I have decided to choose Babelquest in the first instance for HubSpot ...

Larisa Lucaciu | Consultant | 4D

Hoppiest froods!

We employed BabelQuest to assist in the transformation of our existing HubSpot CRM. We gave them the brief, walked them through the vision and design of the new-build and told 'em what we needed from them. They got it immediately and couldn't have been ...

Nigel Griffen | Sales Operations Manager | Solidatus

A 5 star service, babel quest will help you grow

Babel Quest have been working with VFE now for around one year and they have been great investment for us. Both the traffic to our website as well as the number of direct requests converting into business opportunities and sales has increased due to the ...

Adrian Goodbrand | Director of Sales and Marketing | Vacuum Furnace Engineering Ltd

Excellent product knowledge and guidance all through our CRM project

After talking to a few providers of HubSpot we settled on using Babelquest as their enthusiasm for the product was clear to see. At every stage from initial concept, through workshop and design they have been such a key part of our project and provided ...

Jonathan Bushell | Head of IT | Student Roost

Best Marketing We Have Ever Had!

BabelQuest have been absolutely fantastic to work with! Our marketing strategy and the content we are now putting out has gone from 0 to 100! And the resulting leads and new business speaks for itself! In the past year of working together we have built a ...

Slater Jinkinson | Head Of Sales at Vacuum Furnace Engineering Ltd Vacuum Furnace Engineering Ltd Loughborough University Greater Leicester A | Vacuum Furnace Engineering Ltd

New to BabelQuest and HubSpot

We have started our HubSpot journey through BabelQuest. The level of professionalism and flexible support though the sales and then onboarding process has been very impressive. We at VFE, are really looking forward to BabelQuest's support with unlocking ...

David Byrne | CEO | Vacuum Furnace Engineering Ltd

Data clean up Strategy

Gem at BabelQuest was instrumental in supporting us to come up with data clean up strategy and plan of attack. There were many points of consideration and nuances which meant it wasn't a straight forward solution, but we worked together came up with a ...

Kara Staegemann | Global Marketing Information Systems Manager | Symphony RetailAI

Excellent system design and project management

We worked with Babelquest on an Enterprise environment for 20 schools within our group. Working directly with Eric, Gem and Chris. Excellent system design and project management throughout the entire process. Efficient team, excellent knowledge of ...

Liza Humphrey | Executive Director Global Admissions | GlobEducate

Quick, professional and incredibly helpful

I've been working with Gem at BQ for almost a year now and with no hesitation, I can wholeheartedly recommend them as a project and business partner. Knowledgeable, hands-on, quick, efficient - are only few ways to describe how great they are. On top of ...

Sylwia van Nieuwkerk | CRM & Marketing Automation Manager | CEG Digital

Knowledgeable and Comprehensive support

The team at Babblequest ( specifically Gem) are through and efficient with any request thrown there way. The needs of the individual business are always taken into account along with a strategic look at the bigger picture. Not only that they are a great ...

Liza Wrigley | Digital Marketing Analyst | CEG Digital

Fantastic Service!

I've been working directly with Babelquest for a little over a year, and am always surprised by how quickly, and pleasantly my queries are resolved. Whilst I mainly speak with Gem (who is, as her name suggests, a gem!), everybody else at BQ that I have ...

Oliver Dawson | Operations and Channel Development Specialist | CEG Digital

Great knowledge and customer service

Within CEG, we have been working with Gem Latimer as our main consultant. She has brought a breadth of knowledge that has helped our business grow and expand, with her clear insights into how data should be represented, processed and cleaned-up.

Silvana K. Tafur Yasuda-Bakker | Director of Marketing, Demand Generatio | CEG Digital

Supportive and Knowledgeable

Working with Gem from Babelquest has been great, she has an extensive knowledge of HubSpot and has provided solutions to all of our needs.

Ben Timney | Senior Director of Technology | CEG Digital

Supportive and Knowledgeable

Working with Gem from Babelquest has been great, she has an extensive knowledge of HubSpot and has provided solutions to all of our needs.

Ben Timney | Senior Director of Technology and Partner Support | CEG Digital

Best HubSpot agency by a mile!

We worked with Babelquest to help us set up HubSpot as our CRM and marketing tool in a small HR Consultancy. The team at Babelquest were super helpful and knowledgable and we have now been using HubSpot for a year and absolutely love it! It We will ...

Emma Browning | Managing Director, Award Winning, Independent HR Expert | Meraki HR

An absolute Gem!

Working with Gem at Babelquest is a joy. She keeps projects on track in the most professional and pleasant manner and her knowledge of HubSpot is enviable. Currently working on a new website launch within HubSpot and with tight deadlines it's very ...

Suzanne Bull | Director of Content and Communications | CEG Digital

Inbound marketing delivered by passionate experts

I've worked with the folks at BabelQuest and always been impressed with their knowledge, dedication and passion for inbound marketing. A friendly, approachable agency, it's great to see them delivering such top results. Recently they have also helped me ...

Charlie Williams | Freelance SEO & Content Strategy Consultant | Chopped Digital


I cant thanks these guys enough. At first glance i had no idea how to use the system but after 2 meetings with Chris i am well on my way to being a seasoned pro. As a tradesman i have no idea about CRM systems and tech but Chris and the team have been ...

Byron Morris | Business Owner & Gas Engineer | SureGas Boiler Repairs

Customer Focused Solutions

The only thing more adaptable around our business needs than HubSpot CRM, is the team at Babelquest. A great organisation that puts us first to find solutions that create value for us.

Andrew Davidson | |

HubSpot Business Unit Implementation

We had a brilliant experience working with Hannah on the implementation of our business unit within our global HubSpot platform. Hannah was quick to resolve any issues and kept us on track with the project plan. The documentation was well laid out and ...

Fran Battson | |

Great work by Laura and Gem to achieve tight timelines and led the CEG team through the work.

Great - very professional. Very impressed with Gem's technical skills and Laura's management of the schedule. "Can do" attitude from both.

Adrian Booth | CIO | CEG Digital

Rebuilding our CRM

It was a pleasure to work with Babel Quest. As a smaller company the complexities of creating a CRM system were relatively new to us, however Chris Grant (Consultant) was able to help us align our goals and build the perfect foundations to grow upon. The ...

Rob Dagwel | Head of Business Operations | Bidstack Group PLC