CRM adoption

Reliable data and accurate reporting

Contact and pipeline visibility

See how we've done it before

Your CRM sits at the core of your business operations. Every team relies on the information it holds. So you need data you can trust.

Your organisation’s ability to have timely, personalised conversations with every visitor depends on how much you know about them. Your CRM needs to hold clean, accurate data you can trust to inform every interaction. 

Clean, accurate data helps you:

  • keep your campaigns on track
  • use accurate reports to make better decisions 
  • measure performance and return on investment  
  • grow your business with every customer interaction. 


You might need us to build a workflow to clean your data or set up a dashboard for you to monitor data health. Maybe we’ll be changing data structures so the HubSpot CRM setup works for your business. Together, we’ll get HubSpot CRM to provide useful data to everyone who relies on it.

Want to learn more about data management in HubSpot?

Download the guide

Once your data is flowing, you’ll need to make sense of the information.

We’ll take time to understand your teams – from marketing to sales, from customer service all the way to the board. Once we have a panoramic view, we’ll help design dashboards and run reports that give you genuinely useful insight and the confidence to make important decisions. 

We helped the Cambridge Education Group migrate 80,000 contacts and more than 5,000 deals across business units. It was a complex HubSpot CRM project, which involved rebuilding nearly 50 lead generating campaigns. We launched the new system without a hitch on a Friday afternoon. By Monday morning, our client had what they call a “360-degree view” of all their marketing and sales activities. 

Want to learn more about our work with the Cambridge Education Group?

Read the case study

HubSpot CRM is a modern tool, simple to set up, and simple to use. 

We’ll make sure you don’t lose any data when you make the switch. And that HubSpot CRM plugs into any software you rely on. You’ll control everything from intuitive, visual dashboards, which you can set up exactly how you need them.  

Done right, your CRM system will become part of your team’s everyday life. Like writing an email or joining a Zoom call, anyone in your business will be able to use it. We can help you set up new users and train them. It won’t take long before your team wonders how they ever lived without it.

Need some help to scope your CRM?

Download our scoping template

Pilots earn their stripes. We’ve earned our equivalent, by becoming Advanced Implementation Certified (AIC)

An AIC accreditation means you’re working with a partner who’s qualified to handle the most complex HubSpot builds. Our expert practices team will guide you if you’re using the software across teams, for different brands and with specific data requirements. 

From mapping business processes to change management, we’re the pilots licensed to fly, and safely land, the most demanding CRM integrations.

  • setting you up on HubSpot (onboarding) 
  • advanced implementations 
  • migrating data 
  • training and support 
  • creating custom reports
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We worked with BabelQuest to help us set up HubSpot as our CRM and marketing tool in a small HR Consultancy. The team at BabelQuest were super helpful and knowledgable and we have now been using HubSpot for a year and absolutely love it! It We will continue to work with BabelQuest on some of our more strategic marketing campaigns and with their consultancy team as we continue to develop our marketing and sales capability in the business.

Emma Browning, Meraki HR

We worked with BabelQuest on an Enterprise environment for 20 schools within our group (working directly with Eric, Gem and Chris). Excellent system design and project management throughout the entire process. Efficient team, excellent knowledge of HubSpot. Would highly recommend.

Liza Humphrey, GlobeEducate

Within CEG, we have been working with Gem Latimer as our main consultant. She has brought a breadth of knowledge that has helped our business grow and expand, with her clear insights into how data should be represented, processed and cleaned-up.

Silvana Tafur, CEG