SaaS

SaaS companies can greatly benefit from adopting HubSpot as their business platform. 

HubSpot offers an all-in-one solution that helps streamline and automate various key processes. Using it, you can effectively manage your leads, track customer interactions, and nurture relationships. HubSpot also provides valuable insights and analytics, allowing you to make data-driven decisions and optimise your marketing strategies. The platform offers smooth integration with other popular SaaS tools, vital for achieving a joined-up experience.

At the enterprise level in particular, where SaaS companies can be characterised by a huge volume of moving parts behind the scenes, HubSpot helps you keep everything connected.

By adopting HubSpot, you can not only manage your data and grow your customer base but keep your customers coming back, time and time again, when their subscription terms end.

1. Streamlined lead generation 

As you’d expect from any fast-growing industry, the SaaS scene is a competitive space. Through HubSpot’s lead generation tools, companies operating in this highly contested area can easily capture and qualify leads, ensuring that they’re targeting the right audience. 

• Leverage powerful lead capture forms, which allow you to easily create attractive and customisable forms to capture valuable information from your website visitors.
• The platform also offers lead scoring capabilities, enabling you to prioritise and focus on the most qualified leads and automatically disqualify those outside of your ideal customer profile.
• A detailed set of analytics and reporting tools gives you deep insights into your lead generation efforts, helping you optimise your strategies. 

Whether you're a growing start-up or an enterprise, HubSpot's lead generation tools can help you attract, engage, and convert more leads, driving your business towards success.

2. Enhanced customer segmentation and targeting

HubSpot also provides automation capabilities that enable personalised lead nurturing. In an industry that typically requires its customers to be locked into a contract for an extended period of time, the ability to engage your buyers with the right content at the right time is key.

This not only increases the chances of conversion but also conversation, keeping your company front of mind and helping to build lasting, long-term relationships with customers who might otherwise move away from the service when their contract terms come to an end. 

3. Improved sales, marketing, and service alignment

The other side of an effective renewals strategy is a strong internal process. Sales and marketing alignment is key to this, ensuring contract end dates are routinely monitored so that customers can be communicated with in a timely, specific manner. 

HubSpot’s intuitive interface allows SaaS companies to achieve this; by leveraging its powerful CRM, you can track and manage existing customers as effectively as you do new leads, ensuring that no potential renewal deal falls through the cracks. HubSpot's email marketing capabilities make lead nurturing and communication effortless, building relationships and helping you to retain more customers. With HubSpot, you can align your sales and marketing teams, ensuring that they’re working towards the same goal.

HubSpot offers a variety of standard objects — basic building blocks of information — such as contacts, companies, and deals. But what about when you need a non-standard object, for example customer subscriptions? 

Fortunately, you’re not limited to using HubSpot's out-of-the-box objects. The Custom Objects feature allows you to build a 'Subscriptions' object all of your own, which you can use to track where your customer is on their journey with you. (Find out how below.)

Custom Object records — such as a Subscription record — can be associated with other objects records within your database. For example, if it's a B2B subscription, you could associate the subscription record with the company and multiple individual users (contact records).

How to track subscriptions in Marketing Hub Enterprise

If you have Marketing Hub Enterprise and track subscriptions with a custom object:

1. Create your ‘Subscriptions’ object. At a basic level you might use fields like:
   1. Subscription type (if you have different levels)
   2. Start date/end date
   3. Subscription cost (may be different for each depending on types/discounts offered
2. Identify key milestones in the subscription lifecycle. These could be:
   1. First week of use
   2. Half way through the subscription
   3. One month before the renewal
   4. Activity-based
3. Create emails that speak to your customer at each different stage, and set up a workflow using triggers from your custom object’s start date, end date, subscription type or others to send the emails at the right time

In today's competitive SaaS landscape, it's crucial for businesses to have an effective sales targeting strategy. One tool that can significantly enhance sales targeting accuracy is HubSpot's predictive lead scoring.

This innovative feature leverages advanced algorithms and machine learning to analyse a wide range of data points, including lead demographics, behaviour, and engagement history. By using this predictive lead scoring system, businesses can better understand and prioritise their leads based on their likelihood to convert. This means that sales teams can focus their efforts on the most promising prospects and tailor their messaging and approach accordingly.

Sales targeting is crucial for SaaS companies as it helps them identify and reach their ideal customers effectively. By focusing on specific market segments, you can tailor your marketing messages to address the pain points and needs of their target audience. This enables you to stand out in a crowded market and attract customers who are most likely to benefit from your software solution. By using HubSpot’s predictive lead scoring to hone in on your target market, you can increase your conversion rates, drive revenue growth, and improve your retention rates. 

You need a CRM expert or someone to help you with a tricky integration. Maybe you’re migrating or building a new process automation framework. Whatever the particulars of your requirements, we’ll get your HubSpot platform to deliver exactly what it is you want.

We’re yet to tackle a project where we haven’t found a shortcut or an exciting new approach to a problem. Where we haven’t given our client a new lens to see a HubSpot solution through, or spotted something that hadn’t been considered.

Crucially, as we focus on the big picture, we’ll make sure your system is perfectly aligned across your business, with data flowing from sales to marketing to customer service.

There are well over 6,000 HubSpot solutions partners out there. Before you decide, you’ll want to make sure your HubSpot partner is qualified to handle the technical build. You’ll need an Elite HubSpot partner that’s Advanced Implementation Certified. We’re both.

We’ve demonstrated our skills to HubSpot and are experts when it comes to complex builds. Our consultants spend half a day each week sharpening their HubSpot skills. They test new tools, earn certificates, and take part in global events. That means every expert you work with spends more than 150 hours a year learning things that help you get the most from your HubSpot investment.

As an Elite Solutions partner, we give you a service guarantee only one in a hundred global partners can offer.