We started working with The Dealer App when they were in their initial pilot, and had just won their 42nd venue and 2,000th user in Oxford. Quickly, we helped them replicate that success in Cambridge, and then they relocated to be in easier access to the Universities with the much larger student populations in Manchester and Liverpool.
They are now serving over 230 venue clients, and are set to scale up to more than 500 during the next quarter’s campaigns. Their App user base has to date grown to over 7,000 active users, and is on course to hit 20,000 next quarter. That's a 250% increase in users between March and August.
This rapid growth in sales and reach has been enabled to get new sales people onboard and selling to a defined process in a short space of time. The Dealer App has taken on seven sales consultants in under three months and they are all successfully hitting quota.
We’ve created sophisticated reporting using the HubSpot Reporting Add-on, and created deal pipelines for each new campaign city. This not only creates excitement for the team but a healthy, competitive edge to each of The Dealer App’s ‘Wheeler Dealer’s’, and motivates them to beat their previous best performance.
The impact we made for The Dealer App was to create predictable and scalable growth of the amount of venues they could sign up in a short space of time. Getting momentum in a new city meant creating an impact for the restaurant venues, and so driving up app user numbers because more venues are promoting offers with the app. Being able to get new sales people active and signing lots of new venues quickly enables The Dealer App to create a big impact when they launch in a new city.