The editing experience and scalability
Rearranging sections and modules is as simple as dragging and dropping them into place.
Making on-page changes is quick and easy and allows for great flexibility in the design when building out your website page.
Editing elements or text on the page is simple and takes little effort.
Instead of sitting with a ‘back-end’ and ‘front-end’ look, one consisting of building blocks and a thousand buttons for making changes and the other a preview of what’s actually happening, you have both in the same interface.
The logic is built around the concept of using modules or WYSIWYG (‘what you see is what you get’) areas. You can:
- drag and drop new modules into place to add to the page layout
- move entire sections
- duplicate modules and their content
What’s so great about modules is that you can constantly add to your website as your needs evolve.
With other CMS like Wordpress and Sitecore, you first need to spend a considerable amount of time upfront to develop a website theme and look. Developers code layouts, pages, and areas similar to modules, after which the layout is ‘locked’. In practice, this means it can cost a hefty sum to revisit at a later date, if you need to add another styled section, for example.
Website design and development for HubSpot CMS is much more flexible. This is partially because you can easily adapt existing designs, recombine modules with each other for new looks but also because it’s possible to develop stand-alone modules you can add to the design at any point after launch.
For inspiration of the design possibilities with the HubSpot CMS, have a look at this Inspiration page showcasing websites and functionality built with the CMS Hub.
A/B testing of pages
Viewing information about a page running an A/B test in the HubSpot CMS. Detailed statistics about each version’s performance and with the click of a button you can ‘Choose as winner’ to make that version what is always shown.
An important piece in the marketer’s toolkit is running A/B tests to optimise page performance. This could be anything from switching out a few choice words, running an alternative version of a form or trying out a completely different page layout.
A/B testing of website and landing pages is native to HubSpot, meaning you don’t have to do any custom development or install any third-party tools to get the job done.
Simply create another version of your page, do the local edits and hit ‘Publish’. Both versions will run simultaneously and each version is shown roughly 50/50 with stats gathered in an overview.
At the end of your testing period (or what other parameters you’ve decided on) you can just hit a button to have the losing version taken offline and the winning version served for all visitors.
Version control in HubSpot for rolling back to a previous version of a website or landing page. The logic allows you to browse between versions and when you restore a version you "roll back" and don't lose the edits/versions you’ve made in between.
Everyone makes mistakes. And sometimes, those mistakes go unnoticed until after a page has been updated. So being able to hit ‘undo’ on an already published page is essential.
And version control is so much more than just being able to roll back a couple of changes. Besides the standard ‘undo’, restoring previous versions of a given page in HubSpot is a breeze and, most importantly, doesn’t overwrite any versions that came in between.
For more CMS Hub features — including changing on-page HTML or CSS, content staging, and smart content — read our quick guide to HubSpot CMS for marketers.