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Marketing

How We Helped VFE Unlock the Potential of HubSpot

Discover how an inbound approach using HubSpot enabled one industrial engineering manufacturer to generate significant revenue during a global pandemic.

Marketing

Increasing Inbound Marketing Leads for Forklift Manufacturer TCM

In this Spotlight, we look at our forklift manufacturing client, TCM Forklifts, a brand of Mitsubishi Logisnext Europe BV, and how we helped them to generate a dependable stream of monthly leads.

Marketing

Lead Generation is revamped at Connect through Inbound Marketing

Learn how Connect increased organic traffic by 21% using HubSpot, BabelQuest, and a robust inbound marketing strategy

Marketing

How BabelQuest Helped TCM Increase their Website Traffic and Lead Volume

TCM worked with BabelQuest to build an inbound marketing strategy which achieved a long-term increase in organic web traffic and lead volume.

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Increasing Westminster City Council Waste Services online presence

Learn how Westminster City Council Commercial Waste Services increase their online presence by 200% using HubSpot, BabelQuest, and a robust inbound marketing strategy

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Lead Scoring, Conversion Opportunities and Brand Recognition

Increasing conversions and brand recognition in the science sector with HubSpot and Inbound Marketing

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HubSpot Automation: Template an event communications workflow

Hubspot’s workflow feature was used to template an automated process that sends out pre and post event communications.

Marketing

Amplifying GrowthDrive’s Voice In A Crowded Marketplace

We’ve partnered with software company GrowthDrive to help them market their revolutionary referral app

Marketing

How to Optimise Website Conversions in HubSpot [+ Free Checklist]

Discover how to optimise website conversions and generate more of the right kind of leads using HubSpot.

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HubSpot Reporting: How to build a master marketing dashboard in HubSpot

Capture all your key marketing metrics in one place with this master dashboard.

Marketing

HubSpot Reporting: Create a lead score and feedback dashboard

In this Hack I'll show you how I built a lead scoring dashboard for both sales and marketing to benefit from

Marketing

HubSpot Integrations: Sync HubSpot and Salesforce to enable reports

A large, international client had the requirement to connect their HubSpot and Salesforce's accounts to align their marketing and sales teams.

Marketing

HubSpot Workflows: How to automate the segmentation of your database

This hack will help you segment your database by persona

Marketing

HubSpot Automation: Delete contacts via a workflow

Learn how you can use lists and workflows in HubSpot to automatically delete contacts that have been flagged and reviewed.

Marketing

HubSpot Marketing: How to use forms to track customer marketing preferences

Use this Hack if you are using a spreadsheet to record your customer's marketing preferences.

Marketing

HubSpot Marketing: Use video to nurture marketing contacts

Using the workflow tool and video, discover how to nurture your contacts and generate closed business

Marketing

HubSpot Marketing: How to send a re-engagement campaign via workflows

Reset your relationships with a targeted re-engagement email campaign using HubSpot workflows.

Marketing

HubSpot Marketing: Create a workflow for sending A/B testing emails

See how we created a split cohort test workflow to optimise A/B testing for email.

Marketing

HubSpot Email Marketing: How to send emails based on engagement status

This hack will show you how to use SeventhSense to optimise your email-sending programme

Marketing

HubSpot Marketing: how to send smart content to lists of contacts

Find out how to use smart content in your emails and cut down on the time it takes to send different messages to difference audiences.

Marketing

HubSpot Automation: Create a pre-filled document from form responses

Learn how you can use a form on your HubSpot landing page to create pre-filled documents like contracts, scoping documents and more.

Marketing

HubSpot Marketing: reduce the number of incorrect email addresses

Learn how you can use some simple native functionality in HubSpot to allow people to update their email addresses when they've made a mistake.

Marketing

HubSpot Marketing: Share your social messages from HubSpot to Slack

Learn how to use HubSpot, Zapier and Slack to help your team interact with your social posts

Marketing

Helping our client unlock the potential of their HubSpot Portal

Take a look at how we helped one of our clients unlock the potential of their portal with our HubSpot Health check

Marketing

Confessions of a HubSpot Partner: Social Media Edition

In this article, we'll be sharing some of our confessions as a HubSpot partner and insights about social media marketing, so you can achieve your social media goals.

Marketing

HubSpot Email: How to test smart modules in your emails.

After one of our training sessions on smart content in emails one of our employees asked the good question of if it was possible to test smart content in emails. Take a look at how to do it here.

Marketing

HubSpot Marketing: How to create a ‘Related Content’ email module

Our Digital Marketer tasked me with creating an email module for a drag and drop editor that automatically updates with related content from our HubDB.

Marketing

HubSpot Reporting: How to automatically email reports and dashboards

A lot of HubSpot users don't know that you can automatically email reports and dashboards to your teams. In this Hack we'll guide you through setting that up!

Marketing

How to calculate Average Order Value in HubSpot

In this article, we'll explore how to automatically calculate the average order value for each of your customers.

Marketing

HubSpot Email: How to use 'Related Content' Modules with smart content

You know how to create a programmable email module now, but do you know how use it with smart content to maximise its potential?

Marketing

HubSpot Marketing: How to conversion-optimise blog content in HubSpot

Generate lots more value from content you’ve already produced by optimising it for conversion in HubSpot.

Marketing

HubSpot Content Management: How to use HubSpot to partition your content

Assign content to a specific team and keep your assets organised with HubSpot’s partitioning tool.

Marketing

How to Create Content for a Website: A Copywriter’s Guide

Successful branding is your company’s fingerprint smeared in paint. A unique, identifiable stamp that is theirs alone and can leave an exclusive mark.

Marketing

Four ways to instantly optimise your emails in HubSpot

Want to send emails that will make your database click? Take a look at how HubSpot could help you optimize your email marketing with our four handy tips.

Marketing

How To Write Engaging Inbound Copy

Creating engaging inbound content can be daunting if you’re new to copywriting. Here are a few tips to help you get started:

Marketing

The Importance of Narrative in Creating a Compelling Brand

When it comes to creating a compelling brand narrative, we can learn a lot from stories, whether it’s ancient tales or modern cult classics.

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How We Doubled Our Knowledge Base Views in HubSpot

Knowledge base is a great feature in HubSpot, but with little room for movement in personalisation there are a few things you can do to give your articles a boost.

Marketing

HubSpot Workflows: How to send targeted emails based on page views

Automation use cases for why you should be sending targeted marketing emails based on page views and how to get started.

Marketing

HubSpot Reporting: Creating tracking URLs for links in gated content

Understand why your direct traffic could be high and how to reduce it by utilising tracking URLs.

Marketing

HubSpot Knowledge Base: Add a support form and start conversations

Not a lot of feedback from your knowledge base users? You can use the support form functionality to give visitors the opportunity to strike up a conversation, give you feedback, suggest new ideas or ask for more help.

Marketing

HubSpot Reporting: How to build a basic Conversion Rate dashboard

Discover how to improve your conversion rate all from the comfort of one dashboard with standard reports

Marketing

HubSpot Reporting: How to build a bespoke HubSpot Homepage

Follow these steps to log into HubSpot and immediately see everything you need, in one place with this homepage dashboard.

Marketing

Building a Flexible Website for an Innovative Technology Startup

A navigable and compelling website is crucial for any business, but for startups in the tech industry, there’s an additional need for flexibility within an ever-changing marketplace.

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HubSpot Automation: A reminder when downloaded assets are not viewed

Find out how to build the simplest workflow to remind people to view the resource they have downloaded from your website

Marketing

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Two Crows, an Ostrich, and Generative AI: What’s Left When You Take the Writing Out of Copywriting?

A transparent account of my perception of generative AI & the implications of its use to create long-form copy such as articles, guides, white papers etc.

Marketing

Persuasion Is an Act of Trust, and 3 Lessons on Copy that Converts

Find out what our senior copywriter, Sarah Long, has to say about the art of persuasive copywriting.

Marketing

Marketing Is a Mixtape: Interview with Neighbourly Marketing Lead Sam Wolf

In this first of a series of interviews with marketing leaders from across B2B, Neighbourly Marketing Lead Sam Wolf shares his unique perspective of the industry.

Marketing

HubSpot Reporting: How to build a basic Conversion Rate dashboard

Discover how to improve your conversion rate all from the comfort of one dashboard with standard reports

Marketing

HubSpot Reporting: Creating tracking URLs for links in gated content

Understand why your direct traffic could be high and how to reduce it by utilising tracking URLs.

Marketing

HubSpot Reporting: How to automatically email reports and dashboards

A lot of HubSpot users don't know that you can automatically email reports and dashboards to your teams. In this Hack we'll guide you through setting that up!

Marketing

HubSpot Customer Service: chatflow to direct out-of-office enquiries

Make sure you never miss an enquiry by building an out-of-office automated chatflow.

Marketing

HubSpot Automation: How to automate customer survey responses

If you find yourself manually following up on your customer satisfaction surveys then keep reading to find out how automation can help.

Marketing

HubSpot Marketing: How to send a re-engagement campaign via workflows

Reset your relationships with a targeted re-engagement email campaign using HubSpot workflows.

Marketing

HubSpot Service: How to use a Chatbot to increase time on site

A simple way to provide more value to visitors who are already engaged

Marketing

HubSpot Email: How to test smart modules in your emails.

After one of our training sessions on smart content in emails one of our employees asked the good question of if it was possible to test smart content in emails. Take a look at how to do it here.

Marketing

HubSpot Marketing: How to conversion-optimise blog content in HubSpot

Generate lots more value from content you’ve already produced by optimising it for conversion in HubSpot.

Marketing

How to Use Topic Clusters to Optimise Your Content for Search Engines

Create topic clusters in HubSpot to improve your SEO by helping search engines discover your valuable content and show it in search results.

Marketing

HubSpot Marketing: How to use self-reported attribution in your forms

Gain straightforward insights into which marketing channels are most effective for your business.

Marketing

HubSpot Marketing: How to use the HubSpot SEO tool in keyword research

Use HubSpot’s SEO tool to find the best keywords for your content.

Marketing

HubSpot Marketing: How to use smart content to tell better stories

Use HubSpot’s smart button CTA tool to enable dynamic storytelling.

Marketing

HubSpot Service Hub: How to use ticketing to support content strategy

Use ticket enquiries to create a content strategy that provides objective value to your customers.

Marketing

HubSpot CRM: How to use your contact records to validate buyer personas

Use the data within your contact records to create or optimise your buyer personas objectively.

Marketing

HubSpot Marketing: How to create dynamic CTAs to target your database

Use dynamic CTA's to engage with your target audience and drive results and conversions.

Marketing

HubSpot Marketing: Use HubSpot calendar to improve content production

Keep in control of your content process and always know when a blog post is due with HubSpot’s in-built calendar function.

Marketing

HubSpot Marketing: How to carry out shared content optimisation

Use HubSpot to create more shareable content that puts your company on the map and attracts more customers

Marketing

HubSpot Landing Pages: Creating personalised landing pages

Find out how we used a combination of personalisation tokens and smart content to create personalised landing pages which show our contacts what we know about them, and share content with them that is related to their own interest areas.

Marketing

HubSpot Meetings: How to create an 'abandoned cart' email for meeting links

If you're getting a lot of views of your meeting link but not many people are actually booking a call, this is for you. It is the B2B equivalent of an abandoned cart email!

Marketing

HubSpot Automation: Create a workflow to nurture new MQLs by industry

If you have a few key target industries, here is a really quick workflow you can set up to automatically share your credentials with new contacts that belong within those industries.

Marketing

HubSpot Workflows: How to send targeted emails based on page views

Automation use cases for why you should be sending targeted marketing emails based on page views and how to get started.

Marketing

HubSpot Automation: A reminder when downloaded assets are not viewed

Find out how to build the simplest workflow to remind people to view the resource they have downloaded from your website

Marketing

HubSpot AI: How to use HubSpot's AI content assistant

Learn how HubSpot's AI assistant can write outreach emails, edit them based on personality profiles with Crystal, and turn them into sales email templates.

Marketing

The Art and Science of Doing More with Less: ISTARI’s Julia Hallett

In part two of a series of interviews with marketing leaders from across B2B, ISTARI’s Head of Communications, Julia Hallett, shares her unique insights.

Marketing

BabelChat: Kaleb Talks Showing Up, Giving Back, and Being Real in B2B

Discover the secrets to B2B marketing strategy success in this insightful blog post. Learn from Kaleb's experience and find out how authenticity and value are key in today's marketing landscape. Read now!

Marketing

The Crowd Goes Wild: Create a Social Media Fan Base with ATAG’s Lauren Gilbey

In this interview with a B2B marketing professional, ATAG’s Marketing Executive Lauren Gilbey shares her experiences of rising through the world of marketing.

Marketing

HubSpot CRM: How to connect static lists to campaigns

Organise your event static lists into campaigns to gain accurate tracking and be able to nurture them efficiently.

Marketing

HubSpot SEO: How to use HubSpot's AI blog generator to boost your SEO

Coming up with a header for your blog that targets the keywords you want and be ranked can seem harder than writing the blog itself, right? Find out how to use HubSpot's tool to your advantage.

Marketing

HubSpot Marketing: How to use the task feature alongside campaigns

Utilise the HubSpot tasks feature within campaigns to seamlessly manage assignments, deadlines, and team progress

Marketing

HubSpot Social: Using first comment support to grow your Instagram

Discover how to enhance long reads, share promo codes, and optimising hashtags with first comment support.

Marketing

HubSpot Workflows: How to use automation to keep your ABM campaign on track

Elevate your ABM campaigns with automated workflows and a streamlined setup

Marketing

HubSpot Reports: How to use Customer Journey Analytics

Optimise your inbound marketing journey with HubSpot Customer Journey Reports.

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HubSpot Subscriptions: How to use HubSpot's subscriptions tool

This Hack walks you through the proper setup of HubSpot's subscriptions tool, and gives you some useful housekeeping rules for making sure your subscriptions stay in shape.

Marketing

HubSpot Workflows: Create opt-in/opt-out for email send lists

Learn how we created granular opt in/out to email newsletters for BabelQuest.

Marketing

HubSpot Automation: Template an event communications workflow

Hubspot’s workflow feature was used to template an automated process that sends out pre and post event communications.

Marketing

HubSpot automation: Using workflows to re-engage with lost leads

Remind past visitors of your services to encourage them through the buyers journey

Marketing

HubSpot Marketing: How to unenroll contacts from a campaign

Enable smart, automated, short term opt-outs for specific campaigns to avoid unsubscribers and improve engagement.

Marketing

How to use HubSpot's Podcast Feature

Learn how to effortlessly launch, manage, and share podcasts to captivate your audience.

Marketing

HubSpot Marketing: How to use the task feature alongside campaigns

Utilise the HubSpot tasks feature within campaigns to seamlessly manage assignments, deadlines, and team progress

Marketing

HubSpot CTA's: How to migrate your legacy CTAs

With Legacy CTA's ending by the end of 2024, it's time to prepare to migrate all your current CTA's to new ones. While this feature is still in private beta, it's time to prepare for the big day.

Marketing

How to Use HubSpot's Remix Tool

Find out how to maximise content impact in minutes by mastering HubSpot's content remix tool.

Marketing

HubSpot Social: How to use streams to manage LinkedIn comments and mentions

Enhance your social media strategy with HubSpot's new LinkedIn monitoring feature

Marketing

HubSpot Social: How to track personal branding in HubSpot

Use this format to effortlessly track your personal branding efforts and report on results.

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Leveraging HubSpot's AI Tools for Enhanced Business Productivity

From AI-powered chat assistants and automated content creation to intelligent CRM enrichment and dynamic workflows, HubSpot’s latest updates from the past month are designed to empower teams across marketing, sales, service, and operations.