Through BabelQuest’s content creation – designing and publishing keyword-rich, relevant, valuable, informative pieces of content – and inbound marketing expertise – creating regular social media outreach, email communications, SEO, and CRO (conversion rate optimisation) audits, we have seen a huge increase in both organic traffic and lead volume for TCM.
When we look at TCM’s annual results, despite the unexpected challenges of the global COVID-19 pandemic, we see an increase in organic traffic of 148%, growing from 13,946 website visitors in 2020 to 34,575 in 2021.
In terms of lead volume, 2020 saw 244 enquiries and, in 2021, this jumped to 639 which is an impressive increase of 162%
Now that BabelQuest have a firm and creative handle on TCM’s inbound marketing creations and output, TCM’s marketing executives and managers can focus entirely on product marketing and internal business activities.
Don’t just take our word for it, see for yourself! Here are some of TCM’s top-performing guides and articles:
To see consistent results, you need to build a beneficial, valuable, and long-lasting relationship. As we continue to build our partnership with TCM and deliver further success for this global organisation, looking forward, we will be working on closing the loop between leads being sent to dealers and receiving feedback. We are strongly focused on developing powerful campaigns that see healthy, active growth and work to reinforce TCM’s position as a leader in the material handling industry.