As CEG were scaling up it was getting increasingly difficult to measure the ROI of activities for individual business units, and to gain insight from analytics which they could trust. They needed to move thousands of contacts, deals and assets into separate portals in a short timeframe with minimal downtime.
Eight weeks ahead of the year-end, Sales Director Steve Thompson wanted to launch a campaign to close as much additional business as possible and smash their gross profit targets. Find out how they generated 55 opportunities and closed 37 during a 6-week campaign.
Conn3ct first approached BabelQuest in September 2018 when its new Head of Marketing Tony Dolan came onboard with the mission to maximise the value they were getting from HubSpot, improve their inbound marketing results, and generate more qualified leads.
In an industry full of options, the team at Trend Scout knew that the way people buy has changed. To succeed with their ambitious business goals they had to fully understand their prospect's needs and help them to make informed decisions about investment.
Marketing development manager Jeni Taylor understood that as the digital space has become more and more crowded, it is increasingly important that she can retain and maximise the value she receives from their existing contact database.
Commercial Waste needed to maximise revenue and compete in a tough marketplace. The needed a new website, and a robust inbound marketing strategy to generate leads.
The challenge they faced was ‘How do we scale up? How do we recruit and motivate a sales team that could follow the successful formula from the pilot, and get them efficient and productive enough to generate results fast, on a limited budget and with little time?’
Martin and Steve realised that the traditional marketing methods they had used (including telemarketing, trade shows and email) were not generating enough leads and sales to meet their growth target. In addition, they couldn’t identify any deals that had happened as a result of an enquiry coming through their website
