Do your clients or customers comment on the passion your team has for its work? 

It's great when I hear people talk about our passion because I believe that people do their best work when they love what they do.

In our field, the ability to access and work with individuals passionate about sales and marketing and is one of the best reasons for working with an inbound marketing agency in the first place. But it's also made me ask myself: while our passion gets noticed, how exactly does it make us work better?

As I explored this thought process, I've defined what I believe are four reasons why passion can help drive business growth.

Passion in Work Drives Growth

1. Passion gives you purpose

My passion is helping others to achieve their goals. I know that sounds cheesy, but I really mean it.

I'm involved with the Prince’s Trust (Prince Charles’ charity that helps young people get into jobs, training, or education). Working as a business mentor, I see the difference this support has made to other people and the satisfaction I get from helping others.

This passion to help others achieve their goals is one of the main reasons for founding BabelQuest with Eric. Our passion is to help businesses grow and communicate more effectively. It's our purpose as a business.

And ideally (or in my opinion essentially), in order to grow, you need people in your business that are passionate about what you do and deliver. They're clear what their purpose is and how this fits into the business.

2. Passion pushes you to learn and deliver more results

'I have no special talent. I am only passionately curious.' Albert Einstein

Einstein may have been underselling himself here, but he has a point. The most useful talent is a desire to learn. And most people have that desire, up to a point. And when the desire to learn is applied to something you're passionate about, the magic happens.

'What makes BabelQuest special is that they use their relentless passion to continuously deliver results.'

The more passion you have, the more you'll want to keep on learning and improving. Passion gives you that energy. And in my experience, it's those individuals who keep on down this path who tend to end up being successful at what they do.

Here at BabelQuest, because we get a kick out of what we do and are excited about the future, we're continually building our skills and looking ahead to where the inbound methodology is going next so that we can continue to help our clients grow. This has been recognised by our main partner, HubSpot. (See above.)

3. Passion is infectious

Passion has a weird kind of semi-opposite: yawning. I say weird because ,while they are pretty much opposites, both are incredibly catching. Watch someone yawn and the chances are that you’ll want to yawn too. Watch someone speak with passion and chances are you’ll be inspired in some way. Forbes recently wrote:

'We often forget that attitudes are contagious, particularly when it comes to business. If a leader surrounds themselves with bad influences, they run the risk of picking up bad behaviors. As leaders, the implications of this extend beyond just the personal; they spread throughout your entire organization.'

This was certainly true for one of our clients, Martin Jones at IT solutions provider LAN3. He told me that the reason LAN3 decided to work with BabelQuest was because of our 'passion, enthusiasm and energy. We wanted to inject some of that into our business.'

Our passion is also infectious when it comes to recruitment. When we interview job candidates we demonstrate our energy and show case our culture so that we end up recruiting people who want to feed off that energy.

Here is one of the reasons our inbound strategist Gem decided to join us:

'The enthusiasm from Eric and Becky and their genuine excitement about what they do is completely infectious.'

4. Passion makes work fun

This one is pretty simple: when you’re doing something you enjoy, it’s enjoyable! Watching your business grow is more than enjoyable; it’s awesome. And while that process obviously requires some very hard work, it's work that people are passionate about.

If people looked forward to coming to work, how much more productive and efficient do you think they could be? What could make their day more fun? It should be more than providing them with a table football in the canteen. It should be about the culture you create, a culture whereby people are passionate and care about what they do, which in turn will mean they have fun and don't dread their working week.

We're hiring. If you love what you do, check out our roles by clicking the image below.

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Topics: Culture

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About the Author

Inbound Marketing & Sales Strategist

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