HubSpot Social Media: Is It Right For You? [Expert Feature Breakdown]

You're scrolling between multiple tabs, jumping from one social platform to another, trying to maintain a consistent brand voice while wondering if your posts are actually being seen. You're probably wondering, "Is there a better way? Can I actually see if all this social media effort is even worth it?" If you're nodding along, you're not alone. 

That's exactly why we're diving into whether HubSpot should be your go-to Social Media tool and what our experts think. 

To understand its true value, let's first break down the core functionalities HubSpot offers and then explore what makes it stand out from the crowd.

The HubSpot Social Media Feature Breakdown 

Let's face it—most social tools on the market right now can handle the basics. They let you draft posts, schedule content, and generate basic reports on engagement metrics. But that’s not enough anymore - these fundamental capabilities are just table stakes. 

Where HubSpot truly differentiates itself is by connecting these social activities to your broader business ecosystem. In layman's terms it means being able to see a measurable impact on your bottom line. But before we get into that, let’s breakdown the basic functionality that HubSpot’s social media tool has:

1. Connect social media accounts from Facebook & Instagram, X (formerly Twitter), LinkedIn, and YouTube
2. Create and publish social posts to multiple different social accounts at once.
3. Create LinkedIn document posts or polls.
4. Publish different Instagram post types, such as carousel posts, reels, or Instagram stories.
5. Schedule social posts for a specific time in the future.
6. Analyse social media engagements.
7. Pull in the last 60 days of social post data automatically after connecting an account.
8. Automatically create tracking URLs for all links used in posts.
9. Reply to comments, mentions and direct messages for all connected accounts.
10. Use Breeze, HubSpot's AI to generate social post content and images.

Looking for some bespoke consultation time? Book in with an expert now.

What our Experts Think about HubSpot’s Social Media Tool

So, we've talked about the features, but what really makes HubSpot's social media tool tick? We went straight to the source, our marketing whizzes who use this tool day in and day out.

Imagine trying to piece together a puzzle, but the pieces are scattered across different rooms. Frustrating, right? That's how many feel about their marketing tools. But with HubSpot, it's like suddenly all the pieces are on one table, fitting together perfectly. That’s because, as we hinted earlier, HubSpot isn't just a social media tool; it's part of a smart CRM, a central hub where your marketing, sales, and service teams can finally all be on the same page.

And what's the first thing our experts rave about? That seamless connection.

1. Connection all in one place 

While most platforms promise integration, HubSpot delivers true alignment that changes how your marketing team operates. As Bridget Pyne, Marketing Manager, explains:

“The ability to connect accounts from Facebook, Instagram, LinkedIn, X, and YouTube is pretty standard, but HubSpot's functionality stands apart because you can also see your posts scheduled alongside your email campaigns, blog posts, and other marketing activities. This unified view is unique and really helps you spot any gaps.” See the image below.

This holistic view shows you critical insights that siloed tools simply cannot provide—such as recognising when your social messaging might contradict your email blast or identifying periods where your audience faces content fatigue across channels. 

See how we helped this client increase their contacts generated via social media by 200% in two months.

2. AI content creation

AI-generated content often feels generic, but HubSpot's approach with their social media tool stands out by enhancing human creativity rather than replacing it. The platform's Social Composer and Content Hub don't just automate—they intelligently amplify your existing brand voice across channels.

For example, the content remix tool treats social as a key channel. It allows you to extrapolate the core insights from long-form content into platform-specific social posts that maintain both meaning and voice consistency.

Bridget highlights another transformative aspect:  “The new AI agent for social looks through your targeting preferences and recommends pieces of content to promote, saving you so much time and energy. Plus you can easily edit the AI suggestions before pushing live so you know everything has had a human touch!”

This balance between automation and human oversight creates a powerful strategy—enabling your team to scale content creation while preserving the authenticity we all crave.

3. Analytics that drive business decisions

The true differentiator between measurement and insight separates the basic social media tools from strategic tools like HubSpot. 

Hollie Higa, Head of Marketing, articulates this perfectly: "You can track how social media influences the customer journey which is crucial for building out your long-term strategy. Being able to identify which campaigns led to contacts being created, which then led to deals closing is incredible. But you can also understand how social performance compares to other marketing channels, helping you optimise your overall marketing mix."

This multi-dimensional analysis gives your business the insight to move beyond simple ROI calculations toward sophisticated impact modeling—identifying not just which campaigns perform well, but which drive business growth. By connecting these dots, marketing leaders can make evidence-based decisions, shifting investments toward the approaches that genuinely move the needle rather than those that merely generate engagement.

Making an Informed Decision

It’s easy to get caught up in feature lists and shiny new tools, but a truly strategic choice goes beyond the surface. As you evaluate your social media options, step back and ask yourself some critical questions that delve into the heart of your marketing strategy:

1. How much time and insight are you losing by keeping social media separate from your other marketing data?
2. Will your current solution scale as social media becomes more sophisticated?
3. Is your team spending time on platform management that could be better invested in strategy and creativity?

The question isn't just whether HubSpot can help you post to social media—it's whether you're ready to elevate social media to its rightful place in your marketing strategy. If you’d like to speak to a consultant about how HubSpot could help your business, let us know.