Better yet, video in sales is quick, easy to use and highly engaging. When done correctly, it can boast 8x the response rate of traditional text based emails. How can you unlock some of that video goodness in your own sales team?
Outreach that cuts right through the noise. Emails that compel the reader to book that meeting. Follow-ups that actually build a meaningful relationship with the recipient. In a time when face-to-face meetings and traditional field sales just aren't a reality, personalised video is the solution your sales team didn't know it needed.
You'll already have read all about how businesses are using video throughout the buyer's journey to transform the playing field and really step-up their results. (If you haven't, you won't want to miss this.)
Here are 6 ways you can start using video in your sales process to boost meetings booked, build strong prospect relationships, and improve your sales performance.
1. Video outreach
Struggling to get people to respond to your outreach emails? Stand out in their inbox by sending a personalised outreach video to a new lead.
Your outreach is that first 'hello'. Being able to make that introduction 'face-to-face' through video is so much more powerful that it's generally given credit for. Don't just take my word for it:
"When you speak to someone for the first time after they’ve watched your video, they act like they already know you. That’s a total game-changer." Scott Daly, Business Development Manager, LAN3
It is still possible to form real, human relationships (and make standout introductions) virtually, without needing to physically meet in the same room. (And your team will save so much time on the road!)
Have a look at the example below if you need some inspiration:
You're deep into the sales process and have agreed to create a proposal and send it across.
Your internal approval process means it takes a few days to create and send it, and the prospect's internal approval process means your contact has to get it approved by three other people.
You can’t get them in a meeting so you're relying on your prospect to do your job internally.
Why not shoot a video run-through:
5. Re-engage the prospect who's ghosting you
Remember that dead-cert deal from last month? It was nailed down to close but now the prospect is never available and they won’t reply to your emails.
In an increasingly digital world, ghosting is a fact of life. But it doesn't need to get in the way of you closing that deal or hitting your sales targets — not when you can catch your prospect's attention and really impress them with a personalised video.
If you want to know why they've gone quiet, why not send them a quick 'hello' to kickstart the conversion again?
6. Stay in touch with existing clients (upsell)
Unless you're a very conscientious salesperson, it’s easy to neglect existing accounts. You closed the business and you have other priorities after all.
Until renewal time…. Or that day the boss decides it’s time for a push on upselling clients on a new product/upgrade/add-on…
Video is a quick, light-touch way to stay in touch. You'll keep your clients updated and stop them from thinking you only call when you want something. If nothing else, it's so much friendlier than a faceless email. When we're talking in terms of maintaining relationships and strengthening existing accounts, that counts for a lot.
There are loads of ways you can use video as a powerful addition to your sales process. With the HubSpot platform behind you, getting started couldn't be simpler.
The actual act of creating videos using HubSpot's Vidyard integration is quick and repeatable, so no matter how much experience you or your team have, you'll be able to start creating and sending your first videos in minutes!
If you need help getting started, click the link below to book some time and we’ll see if we can point you in the right direction.