Oxford, UK - Diamond HubSpot Solutions Partner BabelQuest has won the HubSpot Sales Enablement Grow Better award for Q3, which comes straight off the back of a Q2 win in the same category.
HubSpot, a leading growth platform, uses the award to recognise members of its Agency Partner Program who go above and beyond to help their customers grow better.
Eight weeks out from its year-end, LAN3 turned to BabelQuest to help it maximise deals closed and smash its revenue target. With an average sales cycle of three months and its content delivering long-term results, our Head of Revenue Eric Murphy worked closely with LAN3’s Sales Director Steve Thompson to identify a new approach, one which boosted productivity and enabled the team to engage the quickest, most efficient opportunities.
Bringing together a stack of sales technology that included HubSpot and Vidyard with weekly sales coaching, LAN3 over-achieved on its sales targets, winning 37 opportunities within the six-week campaign and hitting 45x ROI. But these weren’t the only benefits.
“If you phone someone up and they know who you are, the hardest part of your job is done. That was the biggest impact of the campaign — working out how to help a sales team get over that initial reluctance and then start on a new behaviour that was going to transform the way that they were going to sell for the rest of their career.” — Eric Murphy, Head of Revenue at BabelQuest
The award cements our position as thought-leaders in using video to accelerate the sales process. Chris Grant, the Sales Consultant at BabelQuest, says: “For me, the win was seeing how quickly and easily the sales team took to the new technology. Each week we introduced an additional layer and were able to observe instantaneous gains in productivity and impact. During one feedback session, I was told that it actually changed the way prospects interacted with you when you called them. They were much more willing to talk.”
BabelQuest was one of the first UK agencies to proactively explore and execute on the market for sales enablement services. This award-winning project showcases the measurable results today’s businesses can achieve when they invest in this area.
“At HubSpot, we rely on our partners to help us spread the inbound message,” said Katie Ng-Mak, VP of Global Partner Strategy and Operations at HubSpot. “BabelQuest has had such a positive impact on the success of its customers. On behalf of everyone at HubSpot, I congratulate BabelQuest and the other Impact Award winners on this exciting achievement.”