We’re thrilled to announce that BabelQuest has been named the winner in the Product Excellence - EMEA category in HubSpot’s 2025 Impact Awards! This recognition celebrates our transformative work with Unipart, demonstrating how the right technology, paired with a relentless focus on user adoption, can completely revolutionise how a business operates.
The Award-Winning Work: Unipart Transformation
How do you steer a £1bn business when navigating your sales pipeline feels like flying in the dark?
Our win is rooted in the outstanding results we delivered for Unipart, a £1bn supply chain performance improvement partner operating across 22 countries. Unipart was dealing with fractured legacy CRM past its End of Service Life, which created seven siloed divisions and made accurate revenue forecasting nearly impossible.
By focusing on driving user adoption, not just software implementation, we pivoted to an accelerated strategy and delivered a multi-hub ecosystem, with a focus on the HubSpot Sales Hub Enterprise as the single source of truth, six months ahead of schedule.
The results speak for themselves:
- £250,000 in internal savings generated by the rapid deployment.
- 100% user adoption achieved across 80+ enterprise users.
- 50% pipeline upside identified after leadership gained real-time customer funnel visibility for the first time in 50 years.
We didn't just stop at a new CRM; we laid the foundation for intelligence. By embedding HubSpot’s Breeze Assistant into daily workflows and leveraging the Deal Loss Agent, we are helping Unipart turn raw data into actionable coaching moments.
What This Win Means
HubSpot's Impact Awards recognise Solutions Partners who go above and beyond to help their customers grow better. The Product Excellence category specifically celebrates partners who demonstrate exceptional skill in leveraging HubSpot's capabilities to overcome complex business challenges.
But as we always say, true digital transformation is cultural. It's about empowering people and turning guesswork into data-driven decision-making. The true impact of this project is best summarised by the people using it every day: "We've gone from poor data, spreadsheets, and people's heads to one unified solution through HubSpot... We're working on the right opportunities and we're closing more business than we've ever done," said Alex Smyth, Head of Bid Management at Unipart.
Angie O’Dowd, VP of the Solutions Partner Program at HubSpot, added: "Our mission at HubSpot is to help millions grow better, and we are extremely fortunate to have solutions partners like BabelQuest who share this goal. Partners like BabelQuest are setting the standard for what impact looks like today, delivering measurable customer value and leading with AI and innovation to help customers grow better."
Building on Our Track Record
At BabelQuest, our approach is rooted in strategy and user adoption. We believe that the most powerful technology is only as effective as the people who use it.
"There is no partner recognition that serves as a better indicator of trust and technical capability than a HubSpot Impact Award," said Eric Murphy, Co-Founder at BabelQuest. "In a competitive market, this accolade cuts through the noise, offering our stakeholders proof that we deliver on our promises. It is a vital tool to demonstrate that our strategies, specifically regarding user adoption and complex integration, are world-class."
Looking Ahead
As we celebrate this fantastic achievement, we're more motivated than ever to continue pushing the boundaries of what's possible with the HubSpot platform. For Unipart, this wasn't just about implementing software; it was about building a strategic foundation that empowers their business to thrive and scale.
View the Award-Winning Case Study here.
.png?width=1920&height=1080&name=Impact%20Award%20Win%20Banners%20Unipart%20(1).png "Impact Award Win Banners Unipart (1)")
.png?width=50)
.png?width=50)
.png?width=50)
