Implementing a platform like HubSpot isn't just about adopting new technology—it's about driving systematic business change.
When the need to justify every investment with clear returns is becoming more important than ever, how do you ensure your HubSpot investment delivers measurable returns? Bringing in a consultant might seem like an added expense—but the data tells a different story.
In this post, we’ll break down the 8 key ROI considerations of hiring a HubSpot consultant, and help you assess whether it’s the right move for your business.
1. Reduced Implementation Time
Many organisations initially approach HubSpot implementation as an internal project. While this seems cost-effective, the reality often reveals a different story. Self-implementation of HubSpot typically takes much longer than consultant-led projects. This delayed launch means:
- Postponed access to revenue-generating features
- Extended periods of inefficient processes
- Significant opportunity costs while you wait
HubSpot consultants bring proven methodologies that accelerate your time-to-value, getting your teams up and running in a fraction of the time. This means you'll start seeing returns on your HubSpot investment weeks or even months earlier.
For clients like Unipart, we proved positive ROI within the first 6 months and came in 6 months ahead of schedule with the implementation overall. Read the case study here for more information.
2. Increased Platform Utilisation
Many HubSpot portals we audit are only using a fraction of HubSpot's capabilities, which means a lot of businesses are essentially paying for features they never use. A dedicated HubSpot consultant will ensure you're maximising your subscription by:
- Identifying areas to scale back due to non-usage, saving you money in the long term
- Highlighting tools you weren’t aware of that can make a difference to your processes
- Keeping you up to date of any changes or updates so you can focus your time on your day-to-day role
- Training your team and keeping them up to date on process changes or tools to ensure maximum adoption
This higher the adoption rate, the more value you’re getting from your HubSpot subscription.
A portal audit can also help you keep on top of adoption rate, we’ve written out a checklist guide on how to manage that here.
3. Reduce Internal Resource Drain
Without expert guidance, your team will spend countless hours learning, configuring, and troubleshooting HubSpot. Consultants dramatically reduce this burden by:
- Handling complex setup and configuration tasks
- Providing targeted training that accelerates adoption
- Solving technical challenges that would otherwise consume internal resources
This frees up your team to focus on their core responsibilities rather than becoming ad-hoc HubSpot administrators.
If you work with a partner like BabelQuest, you’ll also have access to free training on a bi-monthly basis. Look at our recent sessions below:
4. Unify Sales, Marketing, and Service Without Restructuring
Your goal is clear: maximise revenue and growth. The challenge? Sales, marketing, and service teams often operate in silos, creating friction and missed opportunities. HubSpot is designed to bridge that gap by aligning all three functions on one platform, but that requires a strategic approach.
HubSpot consultants can identify bottlenecks and friction that might easily be missed when you’re in the trenches. This cross-departmental harmony, where everyone is working from a single source of truth, can lead to more qualified leads, higher conversion rates, and increased customer lifetime value—all without the pain of restructuring.
A Managed Service is a great way to have access to this strategic consultancy on a monthly basis, have a look here for more details.
5. Transform Data into Actionable Insights
HubSpot generates enormous amounts of data, but without strategic implementation, much of it remains untapped. HubSpot consultants help you implement the right reporting structures, KPIs, and dashboards, giving you full visibility over your business operations.
Whether that's tracking lead conversion rates, customer acquisition costs, or lifetime value, a consultant will ensure that you can measure ROI at every stage of the funnel — not just in terms of direct sales, but also in long-term customer value.
This data-driven approach means every penny is more effectively spent, and every sales effort is more precisely targeted.
Learn how to collect meaningful data and get tips on how to analyse it to drive meaningful growth with our Data to Insight ebook.
6. Avoid Costly Re-Implementations
Many self-implemented HubSpot instances eventually require significant overhauls to fix structural problems. Consultants help you avoid these expensive do-overs by:
- Architecting your instance with future growth in mind
- Implementing best practices from the start
- Creating scalable processes that evolve with your business
This "do it right the first time" approach prevents the substantial costs associated with rebuilding flawed implementations.
If you do need a reimplementation, get in touch here to speak to us about pricing.
7. Achieve Full ROI in 6-9 Months
The most compelling reason to hire a HubSpot consultant? Organisations working with qualified consultants typically see:
- Complete return on their consulting investment within 6-9 months
- Higher adoption rates across teams
- Increase in platform-driven revenue generation
While the initial investment in consulting services may seem significant, the accelerated path to ROI means you'll recoup those costs—and then some—faster than you might expect.
8. Future-Proof Your Growth
Digital transformation isn't a one-time event—it's an ongoing journey that requires evolution. HubSpot consultants don't just solve today's challenges; they architect solutions that scale with your ambitions:
- They create implementation plans that align with your 3-5 year business strategy, ensuring HubSpot grows alongside you
- They build systems designed to accommodate growth through mergers and acquisitions, preventing costly integrations later
- For businesses considering future sale scenarios, they implement analytics and processes that demonstrate operational excellence—a key driver of higher valuations
- They establish flexible frameworks that can evolve as market conditions change, protecting your investment from obsolescence
Unlike internal teams who may be implementing their first HubSpot instance, consultants have guided dozens of businesses through various growth stages. This experience translates directly into systems built not just for today's needs, but tomorrow's opportunities.
The Bottom Line: Consultants Make HubSpot Work Harder for You
When you consider those 8 areas, the question isn't whether you can afford HubSpot consultants—it's whether you can afford not to use them. Professional implementation ensures your HubSpot investment delivers maximum value, enabling you to achieve your objectives faster and more efficiently.
Ready to start proving ROI on your HubSpot portal? Let's discuss how our certified consultants can help.
